Gym Owner's Growth Zone

Andres Escobar
  • 5.0 (22)
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Gym Owner's Growth Zone

Gym Owner's Growth Zone is a podcast where busy gym owners & leaders in the fitness industry come to learn how to grow their gym into a profitable world-class organization. Sales & Relationship Expert Andres Escobar interviews some of the most iconic fitness industry leaders who share their experiences, struggles, and best strategies that led to their success. You will walk away from each episode inspired to take action and implement the ideas to build and grow your gym into the thriving business you know it can be.

  1. 11/22/2023

    Nick Gagic | The Art of Combining Manual Therapy with Fitness

    When you face challenges within your business, you often find it difficult to push through. Building a gym makes you want to scream at the top of your lungs, pull out your hair, and give up.  However, you want to build a better future, and you know giving up is not an option. How can you overcome negative thinking and challenges to build a successful gym business? You can start by listening to this inspirational Gym Owners Growth Zone podcast episode. Host Andres Escobar speaks with Dr. Nick Gagic, a chiropractor with a unique approach to rehabilitation and fitness.  Dr. Nick draws insights from his decade of experience working with athletes and active clients and explores the importance of resilience, patience, and staying focused. Tune in to help you find your strength and push through your challenges as a gym business owner. Meet Our Guest: Dr. Nick Gagic Dr. Nick is a rehab-focused chiropractor specializing in more than just back and neck issues. He works closely with gym members to ensure a safe return to their workouts. Besides his proficient role in Cairo Lab, he comes from Croatia and is motivated by his pursuit of providing valuable service to his community and not letting his family down.  Approach to Therapy Dr. Nick's unconventional approach goes beyond traditional methods.  Through manual therapy, he works with trainers at Cairo Lab to provide personalized treatment plans for his clients.  He complements their services rather than taking clients away from trainers or gym owners.  Also, Dr. Nick emphasizes the importance of focusing more on individual client preferences and less on competition within the fitness industry. Health and Fitness Insights During the conversation, Dr. Nick highlighted the importance of regular exercise and gym visits.  He discusses how fitness centers should prioritize their clients' diverse preferences over egos and competition within the industry. This includes balancing between established practices and adapting to meet individual client needs.  The Influence of Patience and Not Over-thinking Revealing a few personal struggles, Dr. Nick talks about the challenges of being an entrepreneur, particularly the need for patience and the tendency to overthink situations.  He emphasizes staying calm and reminds us that hurdles in business, like those in life, are part of the journey. As he says, the “rainy” days are necessary to enjoy the “sunny” ones. Collaboration within the Fitness Industry In the fitness industry, it's vital to collaborate rather than compete.  Dr. Nick delves into his experiences, working hand in hand with trainers and gym owners to support their clientele rather than pull them away.  Pushing Through Difficulties and Overcoming Challenges In an inspirational segment, Dr. Nick discusses the importance of having a “why” and unwavering belief in achieving success.  Drawing lessons from the past, he recommends younger professionals remain focused, avoid overthinking, and persistently push through tough times. As a business owner, you’ll have more challenges than success, especially during the early days of running a business. The key takeaway of this episode is that you can overcome obstacles no matter how difficult they may be at the time. Listen to this week’s episode of the GOGZ podcast to hear an empowering discussion to help you push through the challenges you’re having as a gym owner.  “Stay focused, but don't overthink. Even the darkest day is not the darkest day. Push through. There will be sunlight, there will be daylight, and it will be brighter. You'll have some rainy days to enjoy the sunny ones. Not everything will go according to plan. Adapt and adjust and continue to push forward.” - Nick Gagic. Resources Mark Manson's book "The Subtle Art of Not Giving an F.” Cairolabpb Sponsor  This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link.

    38 min

  2. 11/15/2023

    Makoa Beck | Overcoming Self-Doubt and Building a Thriving Fitness Business

    In this episode of the GOGZ Podcast, Andres interviews Makoa, the owner and operator of Northridge Fitness Center. Together, they discuss Makoa’s challenges, the importance of perseverance, and the strategies he employed to build a thriving fitness center. Join them as Makoa shares his insights and experiences in the fitness industry. Makoa's Journey: Building Northridge Fitness Center Makoa shares his journey of taking over the gym and rebranding it in 2018 as Northbridge Fitness Center. He credits his stepfather's influence and support, who opened the gym in 2012. Makoa started working out at a young age and eventually began training people, leading him to take on more responsibilities at the gym. He highlighted his close relationship with his father and their pivotal conversation when he graduated high school, which propelled him to focus on business and take over the gym. Understanding Client Needs and Creating Value Makoa emphasizes the importance of understanding why clients join a gym and providing value to meet their needs. He strives to create a comfortable and non-overcrowded atmosphere for his members, offering an enjoyable workout experience. Makoa shares that knowing his clients personally has helped him tailor their services and programs more effectively. Inspiring Lessons from Makoa’s Favorite Book  Makoa and Andres discuss overcoming obstacles in business, drawing inspiration from the Milestones to Manhood book. They share how challenges can be viewed as opportunities for growth and learning.  Makoa and Andres believe that no matter what you're going through, you are never given more than you can handle – it's a matter of choice to grow or give up. Navigating the COVID-19 Pandemic Makoa explains how the gym had to adapt during the COVID-19 pandemic to continue serving its clients. They found a loophole in the government's shutdown order by operating as a personal training facility, ensuring the health and safety of their members. The gym limited access to members only and prioritized the health of their older clientele. Makoa shares the importance of staying resilient and finding innovative solutions when faced with challenges. Rise in Demand for Online Training With the pandemic, Makoa's gym saw increased demand for personal training. They started offering online training through platforms like Zoom and FaceTime, which became popular during the lockdown. Andres suggests using apps like True Coach for online training, where clients are provided with workout routines and form videos while being supervised remotely. The Importance of Honesty and Integrity in the Fitness Industry Makoa and Andres discuss the temptation and misuse of hormones and supplements in the fitness industry. They both stress the need for transparency and honesty when discussing the dos and don'ts of using such substances. Andres emphasizes the importance of natural development for younger individuals before considering any supplements or enhancements. Join Andres and Makoa as they delve into the challenges, triumphs, and strategies behind building a successful fitness center. Makoa’s story of perseverance, adaptation, and integrity in the fitness industry provides valuable insight and inspiration for anyone looking to thrive in their own endeavors. Don't miss out on this impactful conversation with practical tips and motivating experiences. "I wish I had known that initially; it's all about patience and dedication. The rewards will come if you're willing to put in the time and effort." - Makoa Beck. Resources Northridge Fitness Center Northridge Fitness on Facebook Northridge Fitness on Instagram Milestones to Manhood Sponsor  This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link.

    40 min
  3. Eric Malzone | Building Community and Adapting to Change for Gym Owners

    11/08/2023

    Eric Malzone | Building Community and Adapting to Change for Gym Owners

    No matter what industry you work in, adapting to rapid change is never easy. If you don't adapt quickly to changes in the fitness industry, your business will fail in no time. In this episode of the GOFZ podcast, host Andres has the privilege of sitting down with a remarkable guest who not only knows how to conquer obstacles, but also inspires others to do the same. Today, he speaks with Eric Malzone, a former gym owner turned nomad, who brings a wealth of experience and wisdom to gym owners. Eric's unstoppable passion and commitment to personal success without needing vacations are truly inspiring. So, sit back, relax, and get ready to be motivated with this week’s episode of the GOGZ podcast. The Journey from Small Spaces to Success Eric recounts the challenges, successes, and personal struggles he faced as a gym owner. He shares the difficult experiences of losing a child, a friend, and a pet during his ownership journey. Despite the emotional setbacks, Eric's gym grew from a small space to a thriving business. He also hosts a podcast called Futurefitness Co., which focuses on the future of the fitness industry.  Eric explains his new project, podcast collective IO, which offers a community for podcast hosts and opportunities for brand growth through network collaboration. The Nomadic Lifestyle and Cold Water Exposure Eric discusses his decision to sell the gym and embark on a nomadic lifestyle with his wife. He advocates for the benefits of cold water exposure on mental health and wellness, suggesting simple practices like a daily 30 to 60 seconds of submerging oneself in cold water. Andres adds a tip of putting ice in water and immersing one's face for similar benefits. The Power of Mentors and Coaches Eric emphasizes the importance of seeking mentors and coaches at any stage of life. Andres agrees, sharing his belief in the value mentors and coaches bring to personal and professional growth. Inclusive Approach in the Fitness Industry Eric believes that the fitness industry needs a more inclusive and holistic approach. He mentions Exponential Fitness entering the Metaverse through VR and AR experiences with a partnership with Meta. Andres expresses concerns about extended discomfort from wearing VR goggles and mentions Magic Leap's focus on augmented reality. Community and Accountability Eric highlights the importance of community and accountability in the fitness industry. He suggests incorporating these aspects into gym ownership strategies to foster a supportive environment. Valuable Health Knowledge and Tools Eric recommends Huberman Labs and Andrew Huberman's podcast for valuable health knowledge. He praises Riverside as a favorite online tool for podcast recording and content creation, mentioning the usefulness of its script feature. Eric also shares a personal experience of facing financial challenges in his gym ownership. He highlights the importance of tracking expenses, having difficult conversations, and making tough decisions to improve profit margins. Adapting to a Changing Industry Eric discusses the changing definition of fitness and the need for the industry to adapt to the new health and wellness economy. He started The Future in Fitness podcast to help himself and the industry adapt to upcoming trends. Eric has recorded 360 episodes over seven years, building his network and obtaining consulting roles, sponsorships, and business coaching. Living a Fulfilling Life Eric emphasizes the importance of defining personal success and living a fulfilling life without solely relying on vacations. He advises entrepreneurs and business owners to appreciate the freedom they have and constantly remind themselves of their personal definition of success. From opening gyms to living a nomadic lifestyle, Eric's story is a testament to the power of embracing change and challenging oneself. His dedication to building communities, seeking mentors, and staying true to his own definition of success is inspiring.  Whether you're a gym owner, an entrepreneur, or simply someone looking to make positive changes in your life, Eric's experiences and wisdom will resonate deeply. Tune in now to not only gain valuable knowledge and perspective, but also to be inspired to take action, redefine success, and navigate the ever-changing landscape of health and wellness.  Yeah, well, I think ultimately, a lot of people haven't sat down and defined what their personal definition of success is. What does success look like to you? Is it 5 million in the bank? Is that it?” - Eric Malzone Resources The Future of Fitness Eric Malzone on Instagram Eric Malzone on Twitter Eric Malzone on Facebook Huberman Lab Sponsor  This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link.

    38 min
  4. Ryan Conforti | Following Early Passions to a Thriving Martial Arts Studio

    11/01/2023

    Ryan Conforti | Following Early Passions to a Thriving Martial Arts Studio

    Get ready to be inspired and transported into a world where martial arts transcend mere physical discipline, becoming a gateway to purpose, fulfillment, and the realization of the extraordinary. In this episode of the GOGZ podcast, host Andres speaks with Ryan Conforti, an MMA fighter, on his journey of building a martial arts studio. Discover how his passion and dedication helped him get to where he is today in this week’s episode. Martial Arts and Its Different Styles Ryan shares his journey from college martial arts training to Brazilian Jujitsu and MMA, with a focus on jujitsu in recent years. Andres discusses various martial arts styles and how they are constantly being reinvented. Ryan provides insight into how different styles of martial arts, such as Taekwondo, often need to be more understood and have a broader range of techniques than people realize. The Popularity of Brazilian Jiu-Jitsu and Its Characteristics Jujitsu's popularity is due to newness, focus on ground techniques, and global exposure through UFC. Jujitsu practitioners prioritize safety over competition, focusing on avoiding injury rather than winning. Personal Development and Overcoming Obstacles Ryan has been straight edge his entire life, avoiding alcohol and drugs. He occasionally drinks yerba mate, a caffeinated beverage, for energy and focus. Andres emphasizes the importance of sticking to a code or goal, even when faced with obstacles. Ryan shares his approach to overcoming obstacles, which involves being stubborn and believing in a higher power. Personal Beliefs and Struggles With Consistency Ryan describes his personal belief system as something he always felt comfortable with, and he tries not to put words to it to avoid corruption or outside influence. He grew up Catholic but found consistencies across different belief systems, and he feels safe and cared for with his personal beliefs. Ryan shares his experience opening a martial arts school despite interruptions and challenges, emphasizing the importance of consistency and passion. Ryan's school now offers 38 weekly classes, showcasing his dedication to his craft and students. Fitness and Martial Arts Industry Issues Ryan discusses training classes and certifications in martial arts, mentioning various systems and organizations (e.g., Taekwondo, Jujitsu) and the importance of mastery and anatomy knowledge. He discusses the apprenticeship model in martial arts, where students progress through the ranks and can become teachers after reaching a certain level of mastery. Ryan shares his experience in both the fitness and martial arts industries, highlighting the importance of building relationships with members and incorporating different disciplines. He believes the biggest issue in the fitness industry is the shift towards big box gyms that prioritize machines over free weights and open space, but notes progress towards a more balanced approach. Fitness Training Methods and Their Relation to Dance Ryan discusses the importance of relating fitness movements to real-life biomechanics and movement, citing examples like Animal Flow and Capoeira. Andres agrees and adds that dance-based fitness programs like Zumba can also be beneficial but may blur the lines between fitness and dance. Ryan mentions David Whack, an industry innovator who created the bosu ball and other materials, and how he uses rope flow as a practice to focus on head-to-toe balance and mobility. He expresses that while David Whack's techniques are genius, they can be replicated and turned into dance by others, losing their effectiveness as a fitness tool. The story you've uncovered is not just one of martial arts, discipline, and physical prowess. It's a testament to the incredible power of unwavering determination and the ability to channel youthful passion into a thriving reality.  Ryan Conforti, who dared to chase his early dreams, reminds you that you need not be confined by the expectations of others or the constraints of societal norms. Listen to this powerful episode of the GOGZ podcast and discover why it’s essential to remain strong when following your dreams. “If I have a goal, yeah, I will find my way to do it, no matter what comes up. And so if you have that mindset, from the beginning, when an obstacle does come up, it doesn't feel as daunting because, you know, one way or the other. You're, you're going to get past it. Somehow, you're going to be taken care of. You're going to be okay.” - Ryan Conforti. Resources Ryan Conforti on LinkedIn Sponsor  This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link.

    45 min
  5. Billy Noethig | Demystifying CrossFit - Embracing Community over Competition

    10/25/2023

    Billy Noethig | Demystifying CrossFit - Embracing Community over Competition

    Welcome back to another episode of the "Gym Owners Growth Zone Podcast," where host Andres dives into the different stories and experiences to help shape those in the fitness industry. In this session, you’ll discover the life of Billy Noethig, a CrossFit gym owner, as he shares his journey, values, and the influences that have shaped his business. Listen to this week’s episode to hear the highs and lows as a gym owner, the power of community, and the importance of faith in overcoming life's challenges. Building a Brand ●     Billy takes full responsibility for his gym's operations and believes that his personality and beliefs shape everything within the business. ●     He understands that having a brand means being a business, which has positive and negative implications. ●     The foundation of his gym is a strong community, which influences every aspect of the business. Seeking Wise Counsel ●     Billy shares his experience of seeking guidance from older individuals with more experience and wisdom than him. ●     These individuals, whether business owners or those in higher business positions, provide valuable advice and tips for overcoming obstacles. ●     While they may not have personally experienced the exact same situations, their understanding of overcoming challenges is greater than Billy's, as they have faced similar struggles in their own journeys. The Influence of Hip Hop ●     Hip hop has profoundly impacted Billy's life, and he considers himself a student of the genre. ●     He emphasizes that everything he does is influenced by hip hop, from his personal style to the music played in his gym, especially in CrossFit gyms. ●     Billy explains that most CrossFit gyms have similar playlists and decor, but his gym stands out as the most urban gym in Palm Beach County, embracing diversity and authenticity. Seeking Business Wisdom ●     Billy prioritizes seeking guidance from individuals with more business experience and education. ●     He believes in asking many questions to gain understanding and avoid making uninformed decisions. ●     Recognizing that he is not all-knowing, he values insight and information from wise counselors. The Roller Coaster of Life ●     Growing up without his father's guidance after his passing during a crucial transition period in his life, Billy compares life to a roller coaster with ups and downs. ●     He seeks stability and values having something to hold onto during turbulent times. His faith in God becomes his constant handrail, anchoring him and guiding him through the highs and lows of life. Trust and Quality ●     Billy stresses the importance of trust in a healthy environment, especially within CrossFit gyms. ●     He believes that maintaining cleanliness is not only the bare minimum requirement for businesses but also crucial in gaining and maintaining clients' trust. ●     Billy encourages individuals to use personal judgment when evaluating someone's credibility rather than solely relying on certifications, as character and competence are equally important. Billy reflects on the inspiration and motivation he draws from observing others. Resilience, determination, and consistency are the traits he admires in people and endeavors to implement in his own life. He believes that while motivation may fluctuate, consistency and discipline can help negate the need for constant motivation. Listen to this powerful story to help you become a better gym owner! "Having a brand means being the business. Everything that I do, everything that I believe, everything that I stand for and put out there, shapes everything that happens within my gym." - Billy Noethig Resources Billy Noethig on Instagram Billy Noethig on TikTok Sponsor This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link.

    43 min
  6. Billy Hofacker | The Wealth Builder's Blueprint: Learn from Billy's Financial Journey

    10/18/2023

    Billy Hofacker | The Wealth Builder's Blueprint: Learn from Billy's Financial Journey

    In this episode of the Gym Owners Growth Zone podcast, host Andres speaks with Billy Hofacker, a successful gym owner who is also a financial coach for other owners.  Due to his expertise on the business side of the fitness world, Billy wrote the book “Fitness Profits.” The book is based on the profit-first concept for gym owners.  Listen to this week’s episode to learn about Billy Hofacker, his journey, and his strategies to stay on track amidst life's roller coasters. Embracing Identity and Having a Life Team Billy shares the importance of truly understanding and embracing one's identity. By being true to themselves and accepting strengths and weaknesses, individuals can find their purpose and navigate their journeys more effectively. He emphasizes the significance of having a support system—a group of key individuals who truly know and accept you for who you are. This includes family, close friends, coaches, and mentors. These individuals provide guidance, support, and a listening ear during difficult times, helping to keep you on track. Systems for Stability  Billy highlights the importance of establishing systems and routines to maintain stability amid chaos.  Whether it's a morning or night routine, regular exercise habits, or follow-through on financial and business strategies, having well-defined systems can help individuals stay grounded even when uncertain. The Problem of Burnout and Marginless Living Another significant issue prevalent in the fitness industry is burnout and marginless living.  Billy sheds light on many fitness professionals' daily struggles, working long hours and neglecting their own well-being.  They describe the demanding schedule of a typical fitness professional, starting early in the morning and ending late at night. This relentless cycle often leaves little time for personal finances, relationships, and self-care, resulting in burnout and an imbalance in life. Financial Strategies for Success To address the issue of marginless living and promote overall success, Billy provides some straightforward strategies that are often overlooked.  These strategies include tracking income, managing expenses, and creating financial systems.  Billy emphasizes the importance of taking action and challenges professionals to assess their current practices and make positive changes. Taking Action and Continual Improvement Billy highlights the significance of taking action and making incremental improvements. He encourages professionals to strive for constant growth by refining their financial practices and seeking improvement.  Additionally, He advocates for sharing knowledge with others, as teaching and helping others can reinforce one's own understanding and further contribute to the overall improvement of the industry. Billy Hofacker shares the importance of self-discovery, building a strong support system, maintaining faith and resilience, and implementing effective systems. By listening to his story, you’ll learn you can stay on track and achieve your goals, even in the face of life's ups and downs. Join us in the next episode of the GOGZ Podcast as we continue to bring you inspiring stories and strategies to help you overcome challenges and achieve success in various aspects of life. Don't forget to check out Billy Hofacker's book, Fitness Profits, for detailed guidance on implementing profit-first strategies in the fitness industry. "One example would be, I can't tell you this is one of my biggest pet peeves. How many gym owners literally don't have a bookkeeper? I mean, that is like Business 101. They don't know what their gross revenue is. They don't know what their profit is. They don't know how much cash they have. Guess what happens when you don't know those things? I mean, the best case scenario is you stay in business, but you don't grow. Worst case scenario is you're going out of business." - Billy Hofacker Resources Billy Hofacker LinkedIn Fitness Profits by Billy Hofacker Automatic Habits by James Clear The Power of Habit by Charles Duhigg The Gap in the Gain by Dan Sullivan and Dr. Benjamin Hardy Sponsor This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link.

    40 min
  7. Kaiser Serajuddin | Leveraging Trainer's Social Influence For Your Gym's Brand

    10/11/2023

    Kaiser Serajuddin | Leveraging Trainer's Social Influence For Your Gym's Brand

    In this Gym Owners Growth Zone Podcast episode, host Andres speaks with Kaiser Serajuddin on leveraging a personal trainer’s social influence for your gym brand. They’ll also discuss the importance of embracing your strengths, taking control of your life, and succeeding in facing challenges.  Through sharing personal experiences and insights, Kaiser explores various business and personal development aspects. Discover valuable lessons about the gym industry and primal instincts that can be applied to your professional and personal lives. Business Principles in the Gym Industry Discussing the relationship between franchisees and franchise owners, Kaiser highlights the licensee's expectations in receiving necessary support. While some business principles might not directly apply to independent trainers, they can have the freedom to impact their revenue through pricing and client attendance. The Power of an Impactful Voice Kaiser praises an individual with a captivating speaking style, even if the content may not always be groundbreaking. Having a strong, attention-grabbing voice can significantly influence and engage an audience. Self-Reflection and Personal Growth Kaiser shares his experience hiring top corporate individuals from other companies but realizes it didn't align with his company's culture and personal objectives. Success as a business owner depends on knowing oneself and adopting the right mindset, such as the hustler mindset. Personal challenges can shape one's journey in business, turning it into a transformative self-development course. Lessons from Animal Instincts By understanding our hind and lizard brains, we can tap into primal instincts that drive human behavior. Sports and entertainment industries attract audiences due to highly polished and professional performances. Businesses can learn from these instincts to captivate consumers and create effective marketing strategies. Investing in Employees and Personal Notoriety The gym industry relies on personal connections, allowing individuals to become local stars. Investing in employees involves building their skills and increasing visibility, leading to personal and business growth. The transformative power of business as a self-development course is emphasized. Fitness Training and Finding Balance Kaiser discusses his preference for fight training while highlighting its intensity and lack of room for excuses. Low-intensity, steady-state cardio is advocated as an effective training method, especially for those who dislike treadmills. The importance of balance in business allows both the brand and individuals to grow while maintaining a cohesive identity. Throughout this episode, you’ll explore the theme of personal growth, embracing strengths, and unleashing your true potential. Learning from personal experiences and drawing inspiration from various industries, you’ll discover the importance of self-awareness and staying true to yourself and your business objectives.  Remember, success lies in embracing your unique qualities and pursuing what you are truly passionate about. So let your inner "monster" out and conquer new heights in your personal and professional lives. "Success as a business owner depends on knowing yourself, adopting the right mindset, and embracing your strengths. Don't try to fit into a mold that doesn't align with who you truly are." - Kaiser Serajuddin Resources Kaiser Serajuddin Kaiser Serajuddin LinkedIn Better Body Bootcamp Buy Back Your Time by Dan Martell Profit First by Mike Michalowicz 100 Million Dollar Offers by Alex Hormozi

    55 min
  8. Kyle Vamvouris | His Journey From Comedy to Closing Sales For Gyms And More

    10/04/2023

    Kyle Vamvouris | His Journey From Comedy to Closing Sales For Gyms And More

    When you started your business, you didn’t realize how difficult it would be to encourage others to sign up and join programs. This is why you need to learn from others to help you become a better business owner.  In this Gym Owners Growth Zone Podcast episode, host Andres Escobar speaks with Kyle Vamvouris, a former gym salesperson turned sales coach. They discuss the evolving landscape of gym memberships and the art of sales in the gym industry.  Also, Kyle shares valuable insights and strategies for effective selling in this transactional market. Listen to learn how to navigate the world of gym memberships and master the art of sales. Shift from Sales to Transactions  Gym memberships have undergone a significant transformation, becoming more transactional in nature.  Salespeople are no longer trained with scripts or frameworks.  Instead, memberships are treated as a simple transaction - customers either want it or don't. Impromptu Speaking Toastmasters played a crucial role in Kyle's journey, providing opportunities for impromptu speaking and thinking on his feet.  This skill has proven invaluable in the world of sales, where quick thinking is often required. Diversifying Sales Backgrounds Kyle brings a unique perspective to the gym industry, as he does not run a gym themselves.  Instead, he works with B2B software and service founders to optimize their sales processes.   His background gives a fresh approach to sales in the gym industry. Persistence in Follow-Up Many organizations miss out on potential customers who initially said no.  Kyle emphasizes the importance of following up with individuals who have had trial sessions but did not make a purchase.  This involves proactive efforts such as phone calls, personalized emails, and inviting them for another visit. Understanding Motivation  "Action equals why" - to engage effectively, understanding a person's motivation is key. By uncovering their goals and motivations, sales professionals can position themselves as the solution they seek.  In the gym industry, this approach is crucial to cater to individual needs effectively. Giving Specific Time Options When asking someone to visit or meet, Kyle advises providing specific time options. This makes it easier for people to decide and commit.  He provides an example of a friend struggling to make a decision at a burrito joint that further emphasizes this point. The Price-Point Effect  Gym pricing determines the type of experience and level of engagement offered. Cheaper gyms tend to be more transactional, while boutique gyms, like CrossFit, can be pricier and provide a highly personalized experience.  Kyle shares their family's gym membership costs, emphasizing the investment made for quality services. The Importance of Immediate Action In sales, taking immediate action is crucial.  Whether it's booking appointments for the same day or the next day, the goal is to get potential customers into the gym or schedule their first class.  By avoiding vague scheduling questions and suggesting specific times, sales professionals increase their chances of success. Mastering the art of sales in the gym industry requires adaptation, quick thinking, and persistence. With a focus on understanding customers' motivations, giving specific time options, and taking immediate action, success in gym sales becomes attainable. Join us as we delve deeper into the world of sales and personal growth. “I always say action equals why. And that means if somebody took an action, is actively taking action, or plans to take action, there's a reason why they're doing it, and we need to uncover that reason.” -Kyle Vamvouris Resources Kyle Vamvouris LinkedIn  Vouris.com Titan: The Life of John D. Rockefeller  Notion Sponsor  This episode of Gym Owners Growth Zone is brought to you by ReviewBiz. ReviewBiz is the BEST way to generate organic trust for your online business through amazing reviews. Listeners of the podcast can get 2 weeks for only $1 at this link. We’d like to hear what you hope to get from this podcast! You can email Andres at podcast@reviewbiz.io or connect with him on Instagram under reviewbiz. Whether you love it or hate it, drop us a comment or suggestion!

    43 min
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5
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About

Gym Owner's Growth Zone is a podcast where busy gym owners & leaders in the fitness industry come to learn how to grow their gym into a profitable world-class organization. Sales & Relationship Expert Andres Escobar interviews some of the most iconic fitness industry leaders who share their experiences, struggles, and best strategies that led to their success. You will walk away from each episode inspired to take action and implement the ideas to build and grow your gym into the thriving business you know it can be.

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