Hacks for getting your first users, why you shouldn't be afraid to compete with Big Tech, getting past overthinking & working with influencers w/ Aune Aunapuu (Yaga). Ep 123

Aune Aunapuu is the Founder and CEO of Yaga - marketplace for pre-loved fashion. Launched in 2019, Yaga is one of South Africa’s most popular online fashion platforms, with over 5 million visits per month with over 5 000 new items listed every day. They raised 2.3 M USD at the end of last year from a range of prominent investors with backgrounds in companies such as Bolt, Planet42, Wise, Veriff, Katana and Klaus.

In this episode we talk about:

• Pre-loved fashion and circular economy
• Scrappy tips for getting first users for a new marketplace
• Doing business in emerging markets
• Competing against bigtech competitors
• Working with influencers

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