Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.
HMBT #271: Email Marketing is not Dead, Neither is This Podcast
And..we're back!! I hop back behind the mic to talk to John Hayes about Email Marketing.
Twitter: John_W_Hayes Facebook: www.facebook.com/becomingtheexpert
HMBT #270: The Breakup
The time has come. It is not you, it is me. We need to breakup.
I am going to be taking a break from the show for a while, so there will be no new episodes in the near future.
I would love to hear your feedback on the show and maybe learn what your favorite episode was. Drop me a line at firstname.lastname@example.org.
I hope the show was enjoyable for you and provided you value.
Until next time!
HMBT #269: The Video Gameshow
I am joined by Christi Lowe, an Emmy Award Winning Video Producer and owner of Christi Lowe Productions.
Christi and I start by discussing what kind of video works. And that is tricky because it depends on what kind of business you have. It is the kind of video you create that matter. Using brand stories can be powerful. Get people to know you. What is your why? It helps people know, like, and trust you.
If you sell products, show your product and tell us how it works.
Rather than going through a bunch of industries, Christi and I played a word game where I mentioned an industry, Christi provided a short answer. It was so much fun!
What we proved is that everyone can create videos!
If you currently do not create videos, make sure to start small and easy. Harness your knowledge and passion. Start investing time to learn how to create videos and also start with what you have as far as hardware, but upgrade as you go along.
Next, we played myth busters where I asked Christi about audio and video. Which is more important? Christi says the imagery, but also mentioned both are key to great videos.
I showed some hardware I have such as a phone gimbal and Rhode Video Microphone. Again, use what you have and buy new hardware when you can.
If you are currently creating videos, but want to do better, Christi provides four tips.
-Do not use shaky video. Use a gimbal or tripod
-Make sure that your videos are not blurry. Most cameras have auto focus
-Coloring is important. Make sure that your footage has the right color temperature
-Use a decent microphone for good audio.
As a bonus, Christi mentioned having a plan for your video. Create a storyboard of what you want to say and include. We also discuss using a teleprompter. If you use them right, they are great, but make sure not to sound like you are reading off one!
Christi has a five part master course with over three hours of course material, all very practical tips that I’ve learned in her 30+ years of video marketing.
* Video Marketing- why and what* Videography - practical hands on tips* Audio basics - hardware and strategies* Editing - basics of editing* Cell Phone - all the previous classes but specifically geared toward using your cell phone
Learn more about Christi and what she does:
Learn more about Christi’s Master Course teaching SMB owners how to create their own amazing business videos - Pro Tips For Amazing Business Videos: https://christiloweproductions.com/how-to-make-great-videos-for-your-business/
HMBT #268: The Brilliance Whisperer
In this episode, I am joined by Traci Philips, The Innate Coach. She is an Executive Leadership & Performance Coach to Visionaries.
We discuss the importance of defining your rightful Zone of Brilliance so that you know what seat and lane you are meant to be in. Issues with productivity, culture fit, connecting with your market/ideal client and "job hopping" (job satisfaction/fulfillment) can often happen when we are misaligned and/or don't know where we truly thrive (where our value is most valuable and valued).
Is life about what you achieve? Should your achievements define you? Are we human beings or human doers? We should not strive to be valued by our achievements, rather it should be based on our Innate Brilliance.
It's possible to excel at something, but not like what you do. Our brilliance is meant to form and inform what we are here to be and do. It allows us to develop passion for what is meant to be meaningful to and for us. By doing what you are created explicitly to do, you will be more successful and happy.
Learn where you thrive in order to shine a light on your brilliance. You have to remove the traditional thinking that working hard brings success. Traci likes to ask people what others see in them that they simply don't in themselves. That is one of the key places to start in finding and defining your brilliance. Traci is able to read people through their language to determine both their brilliance, as well as what is holding them back from showing up in it. She then is able to help her clients recognize, understand and own what is core and innate to them. Who and how you were prior to your conditioning and the pressures and expectations of the outside world hold the key to your true brilliance and legacy.
In our conversation, Traci defined me as a visionary, and it was an eye opening moment for me to discuss what that means. I have a lot of ideas, but struggle with execution. For me to be effective, I need to work with a company that can benefit and harness my visionary work style, and I believe that I am currently in that type of role.
Are you doing what you should be doing? Are you in alignment with what you excel at or are you in your Zone of Brilliance? Some people fall into the trap of the traditional entry level jobs that have linear progression that does not fit the person they are, but does fit the needs of the organization and how it's run.
Don’t settle. Get out of your comfort zone and into your Zone of Brilliance. What is it costing you to settle for less than what inspires and drives you? Is it Money? Your health?
There needs to be alignment in what you love and what you do. Stop being “fine”. Do what you love so you can accomplish more. The money will come when you do what you love.
It is much more risky to live outside your Zone of Brilliance. What do you want to leave as your legacy? You miss 100% of the shots you do no take. It is okay to take risks and it is okay to fail. Life is risky, but you can have great success if you're willing to align with who you're truly here to be and what you are genuinely meant to do. Too many people are playing it safe. Grab life by the horns.
Traci has a live show on Facebook every other Wednesdays with co-host Wulwyn Porte. It includes unscripted conversations around life and breakthroughs. Real conversations around real stuff. The show is called Eavesdrop in the Moment. Find them on Facebook and YouTube.
Eavesdrop in the Moment:
on Facebook: https://www.facebook.
HMBT #267: That Time of the Year
For me, it is time for my annual physical. I wanted to take this time to encourage you to set up time to check in on your physical and mental health.
With everything that we have going on, including a pandemic, it is easy to become stressed and overworked to the point that we are not taking care of yourself.
Most times, your body will communicate with you and let you know if something is wrong, but there are times when people ignore what is happening, or maybe we do not place an emphasis on our health.
In order to be successful, you need to be healthy so that you can enjoy your success. Make sure to take care of yourself and make your healthcare appointments today!
HMBT #266: Everyone Is Listening
Make sure to pay attention to the voice space. Whether it be podcasts, digital assistants, or new apps like Clubhouse, you need to know that this is a growing space.
Sure, you need to create video and text marketing content, but voice is the new frontier.
Then there is Youtube Shorts, vertical videos under 60 seconds. Not everyone has it, but it might be work looking at this feature when it is more widely available.
Top notch podcast!
What a Blast!
I had the opportunity to guest on Hank’s show...and he really dives deep with questions that get you thinking!
I guested on this podcast and had a great time talking business with Hank. Lots of relevant content for those interested in business and entrepreneurship.