Hank's Business and Marketing Tips

Hank Hoffmeier
Hank's Business and Marketing Tips

Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

  1. JUL 22

    HMBT #290: Saucy Shrimp

    In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce. Key Takeaways * Entrepreneurial Journey: Adam shares his experience starting and managing multiple businesses, highlighting the transition from a single restaurant to a diverse portfolio. * Importance of Processes: Successful entrepreneurship requires setting up strong people and processes to ensure scalability and sustainability. * Identifying Talent: Adam emphasizes the importance of finding and nurturing entrepreneurial talent and leadership skills within his team. * E-commerce Focus: He discusses the shift towards e-commerce and the effectiveness of platforms like TikTok Shop for expanding reach and boosting sales. * Problem-Solving Approach: Identifying and solving problems is crucial for starting and growing successful businesses. * Content Creation: Adam shares strategies for effective content creation and marketing, tailored to different platforms and audiences. Follow or Connect with Adam Website: https://adamtsang.com X: https://twitter.com/adamtsang Youtube: https://www.youtube.com/channel/UCAheIUJLk47iW_lueDVNN7A LinkedIn: https://www.linkedin.com/in/uknowadamtsang/ Spotify: https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH Instagram: https://www.instagram.com/uknowadamtsang/ Video: https://youtu.be/Bh-Zi3Bv52M Audio:

    45 min
  2. APR 9

    HMBT #289: Work is Work

    Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024. Key points: * Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low. * The ability to run a "micro-business" as a solopreneur with just a few remote support workers allows more freedom and flexibility. * Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business. * For employees, developing unique skill sets and thinking differently is critical to standing out. * Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable. * Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom. * Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors. Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle. Highlights * Importance of treating work as work * Maintaining work-life balance * Setting boundaries for a healthy mindset Website: https://www.stxconsulting.co/ Video: https://youtu.be/HzpWzHntXa4 Audio:

    32 min
  3. JAN 17

    HMBT #285: To Ghost or Not To Ghost

    In this episode, I interview Danielle Perlin-Good. Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic. Since 2008, Danielle has built an impressive portfolio that includes hundreds of articles, books, social media content, e-newsletters, and more. Her journey began with working overnight shifts at the Chicago Tribune Company, but her talent and dedication soon led her to excel in corporate digital marketing roles. Notably, she contributed her expertise to Albert Whitman & Co., a prestigious children’s publishing house. Harnessing a powerful combination of mindset techniques, exceptional editing, and adept interviewing skills, Danielle brings her unique touch to the table. She incorporates quantum healing modalities to ensure her clients’ transformative journey results in a beautifully crafted and publishable book that they will cherish for a lifetime. Danielle enjoys various activities in her free time, like swimming, yoga, spinning, cycling, and boxing. She loves being outdoors and spending time with her husband and two children, cherishing precious moments together. Join us as we discuss the role of a ghostwriter, the importance of storytelling, and the value of thought leadership platforms. We also touch on the saturation of content online and the significance of listening in today’s digital age. Highlights: * Ghostwriting is a collaborative process where the ghostwriter helps individuals and executives share their stories. * Ghostwriters rely on the stories and experiences shared by their clients to create compelling content. * Developing a thought leadership platform is essential for establishing expertise and credibility. * Building strong relationships and trust is crucial in growing a thought leadership platform. * Active listening is a vital skill in today’s digital age, where distractions and shiny objects abound. * Paying attention to clients’ needs and feedback is essential for providing effective support and services. LinkedIn: https://www.linkedin.com/in/daniellebperlingood/ Website: https://www.thesoulalignedghostwriter.com/ Video: https://youtu.be/CbJoJIOxmhM Audio:

    35 min
5
out of 5
5 Ratings

About

Hank provides marketing and business tips to small and mid size business owners to help them grow. Anyone can benefit from these tips and there are frequent guests on the show that provide even more value.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada