The Casino Business Podcast

Craig Shacklett
The Casino Business Podcast

Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.

  1. HACE 6 DÍAS

    Beyond the Database: Strategies for Expanding Casino Reach - Shank Marketing Interview

    Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality. In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere. Topics Discussed: – Justin’s background and experience – Recent article “Keys to Engaging Locals and Reaching New Audiences” – Reaching new audiences beyond the database – Strategy issues casino face – Using social media and digital marketing more effectively – How to make the local market feel more connected – Balancing marketing strategies with varying audiences – Highlighting customer service in your content – Measuring the impact of digital and social media campaigns – New trends impact on casino marketing Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/

    36 min

  2. 23/12/2024

    Enhancing the Casino Brand through Experience Marketing - Julia Carcamo Interview

    The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar. URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more. Topics Discussed: – Julia Carcamo’s background and experience – The inspiration behind Julia’s book ‘REEL MARKETING’ – What is Experience Marketing (understanding, executing, and being successful with) – Experiences guests look for – The target market for experience marketing – How small/ mid-sized venues and properties compete with the giants – Create and execute new marketing experience strategies – Using Reviews/ Feedback – The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback. – Branding (experiences/ partnerships / starting points) – How marketers can enhance a brand through partnership. – The starting point to invest more in brand-building – Making the brand unique – Making the most at a Casino Conference. As an attendee/ As a Vendor – How big conferences impact more businesses and casinos – Casino Marketing Bootcamp and confirmed topics 2025 – How it’s developed and evolved  Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/ Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c

    44 min

  3. 21/11/2024

    The Rise of Casino Influencers: SC Slots

    URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: www.youtube.com/@SCSlots Watch full video: https://youtu.be/SJI7Sgl0ovQ Learn more: Learn more: https://trio360.vip/the-rise-of-casino-influencers-sc-slots-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy -YouTube Growth

    31 min

  4. 30/10/2024

    The Rise of Casino Influencers: Las Vegas Slots

    URComped's Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from 'Las Vegas Slots' and learned how their move across the country flourished into a family business. Check out Las Vegas Slots here: www.youtube.com/@UCLeI-qwkR9NtXKXsSdE8T0Q Learn more: https://trio360.vip/the-rise-of-casino-influencers-las-vegas-slots-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Casino Influencer -Influencer Marketing -YouTube Vlogging -Family Business -Casino Marketing -Content Creation and Strategy

    44 min

  5. 25/10/2024

    The Rise of Casino Influencers: a RICH and JAZZY life

    URComped's Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from 'a RICH and JAZZY life' to learn how their story went from vlogging to capture memories to community cruising and receiving brand deals. Check out Rich and Jazzy here: www.youtube.com/ @aRICHandJAZZYLife   Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-a-rich-and-jazzy-life-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker Channels as well as Casino Tips, Insights and Tours are breaking stride in Casino space. Influencers are using their contagious energy and unique personalities to showcase gaming to their audiences. Areas discussed: -Influencer Cruising -Influencer Marketing -YouTube Vlogging -Impacts of Group Cruising -Challenges of Travelling -Content Creation and Strategy

    27 min

  6. 10/09/2024

    Casino Innovator: Gary Hernbroth on casino marketing through storytelling

    Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success. Topics Discussed: - Seeing the sale through the customer's eyes - Storytelling and sales presentations - Casino marketing - Stronger connection with their customers - Projecting yourself into the story - Customers knowing their purpose - Gary Hernbroth’s book - Twist the Familiar  In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We're talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more!

    44 min

  7. 10/09/2024

    Casino Innovators: Chalkline on Predictive Freeplay games

    Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO. Watch full video and learn more: https://trio360.vip/casino-innovators-chalkline-on-predictive-freeplay-games-video/ In this Innovators Interview Series: The casino industry has massive amounts of hidden gems as you dig deeper. There are endless opportunities for innovations to improve this niche area and we are looking to unveil them. We’re talking Marketing, Slot Software, Security, Hospitality, Finance, Entertainment, and more! Topics Discussed: – Freeplay sports at casinos – Data collecting – Loyalty programs at casinos – CRM teams at casinos – Sports books – Million dollar freeplay challenge for Kentucky Derby – Player card number – Email marketing

    23 min

  8. 04/09/2024

    Transparency With Customers: Cocktails at the Tangiers- Nick Ippolito Interview

    How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry, transparency, negotiating, and much more is discussed in today’s Cocktails at the Tangiers. Watch full video and learn more: https://trio360.vip/transparency-with-customers-cocktails-at-the-tangiers-nick-ippolito-interview-video/ Topics Discussed: Telemarketing in the casino industry How long do you have to make an impact with your customer? Transparency with your customers Giving advice while also being respectful Negotiating to find a middle ground

    19 min
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Join URComped and TRIO360 CEO, Craig Shacklett, as he speaks with industry experts on the latest news, trends, and tips every casino executive should know.

Información

  • Creador
    Craig Shacklett
  • Años de actividad
    2018 - 2025
  • Episodios
    147
  • Clasificación
    Apto
  • Copyright
    Copyright © URC Technologies 2018. All Rights Reserved.
  • Mostrar sitio web
    The Casino Business Podcast

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