The Podcast Interview Marketing Show

Interview Valet
The Podcast Interview Marketing Show

Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

  1. The Art of the Soundbite: Creating Powerful Impact in Podcast Interviews with Michelle Prince

    -3 ДН.

    The Art of the Soundbite: Creating Powerful Impact in Podcast Interviews with Michelle Prince

    Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares her proven strategies to craft impactful, engaging, and memorable soundbites that resonate with audiences. Discover the art of balancing clarity, brevity, and storytelling to create moments that grab attention and are highly shareable. Michelle also discusses the importance of preparation, the do's and don'ts of soundbite creation, and how these techniques can elevate your authority and make your interviews truly stand out. If you're ready to refine your podcasting skills and leave lasting impressions on both hosts and listeners, this episode is a must-listen. Plus, learn how Michelle's expertise in publishing can help amplify your message beyond podcasting.   Timestamps From This Episode: [02:59] A soundbite is a succinct impactful response that engages the host and listeners. [05:11] Audience engagement strategies. [10:16] Applying a conversational approach to your podcast interviews. [18:21] Tailoring content for your audience to maximize engagement. [22:28] The top three things to avoid when crafting soundbites.   Resources From This Episode: www.performancepublishinggroup.com www.InterviewValet.com

    34 мин.
  2. Multiply Your Results and Impact From Podcast Guest Appearances with Beth Trejo

    8 ЯНВ.

    Multiply Your Results and Impact From Podcast Guest Appearances with Beth Trejo

    Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of high-value content that drives engagement, builds authentic connections, and delivers lasting results. Discover actionable tips for repurposing podcast content across platforms, enhancing onboarding and sales processes, and even scaling referrals with ease. Whether you're a marketer looking for a goldmine of content or an executive seeking to amplify your voice without the stress, this episode will inspire you to rethink your approach to podcasting.   Timestamps From This Episode: [04:34] Benefits of video in podcasting. [11:09] Utilizing transcripts for content creation. [20:29] Building authority in B2B sales. [27:08] Effective podcast interviewing techniques and consumer behavior insights. [30:49] Visual presentation tips and the importance of reviewing your recordings.   Resources From This Episode: www.ChatterKick.com www.linkedin.com/in/bethtrejo www.InterviewValet.com

    36 мин.
  3. How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

    1 ЯНВ.

    How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy

    Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025. From the rise of AI to the shift from an attention economy to a trust economy, Tiffany unpacks the game-changing shifts every marketer needs to know. Plus, they dive deep into why collaborative content—like podcast interviews—isn’t just a trend but a cornerstone for building authority and trust. Whether you're refining your marketing playbook or looking to integrate podcast interviews as a marketing channel, this conversation is packed with actionable insights to help you stay ahead of the curve and make 2025 your most impactful year yet.   Resources From This Episode: www.InterviewValet.com www.PodcastInterviewMarketing.com

    36 мин.
  4. How To Stay Relevant In A Rapidly Changing Digital Landscape

    25.12.2024

    How To Stay Relevant In A Rapidly Changing Digital Landscape

    Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO to Language Machine Optimization (LMO), discover how to stay ahead in this dynamic space. They reflect on the major trends that defined 2024, including how tools like ChatGPT are transforming discoverability and the importance of authenticity in podcasting. They also dive into actionable strategies to optimize podcast appearances for audiences and AI, emphasizing efficiency, fresh content, and maintaining human connection in an AI-driven world. If you're a marketer, podcaster, or entrepreneur looking to stay relevant and effective, this episode is a must-listen. Gain insights, predictions, and tips to make 2025 your breakthrough year in podcast interview marketing.   Timestamps From This Episode: [02:03] Exploration of AI’s role in changing data access in podcasting. [04:05] The emergence of Language Machine Optimization (LMO) as the new focus in digital visibility strategies. [12:22] Efficiency vs. effectiveness in marketing. [17:55] The shift from leads to profits, quality over quantity in business. [22:06] Your primary lead source and other predictions for 2025. [26:25] The value of podcasting and diverse voices to enhance visibility.   Resources From This Episode: www.InterviewValet.com www.PodcastInterviewMarketing.com

    32 мин.
  5. Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed

    18.12.2024

    Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed

    Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important. Junaid shares step-by-step guidance on crafting a studio space that exudes credibility, from simple lighting adjustments to designing a full-fledged home studio. Discover how to make the most of your existing resources, optimize your lighting for a polished and professional appearance, and design a background that effectively communicates your expertise. Junaid also shares invaluable tips on selecting the right camera and using techniques that elevate your video presence.   Timestamps From This Episode: [01:45] How video quality reflects expertise and professionalism in podcasting. [07:47] Setting up your video space - background and presence is more important than your camera. [12:08] Controlling video quality and lighting. [20:05] The importance of eye contact and how a teleprompter can help. [25:54] Setting up your office space for functionality and health.   Resources From This Episode: www.HomeStudioMastery.com Junaid's book: Seven Stages of Home Studio Evolution www.InterviewValet.com

    37 мин.
  6. How To Craft An Authentic Connection on Podcasts with Whitney Hahn

    11.12.2024

    How To Craft An Authentic Connection on Podcasts with Whitney Hahn

    The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest. Whitney shares actionable insights on adjusting your energy to resonate with the medium, embracing vulnerability as a strength, and why authenticity is about more than just "being yourself"—it's about being intentional and human. You'll learn how to prepare for interviews, craft a meaningful connection with listeners, and strike the balance between polished delivery and genuine engagement. Whether you’re an author, coach, or consultant aiming to stand out, this episode provides practical tools to amplify your message while staying true to who you are. Tune in to master the art of authentic connection and leave a lasting impression on your audience!   Timestamps From This Episode: [02:05] How authenticity is perceived through belief and mannerisms. [06:36] the fear of rejection with the vulnerability of authenticity. [16:27] The importance of aligning objectives and setting intentions. [23:26] Introduction to technique practices with tech and pacing. [27:39] The value of bringing authenticity to podcasting.   Resources From This Episode: www.ProvokeBetter.com www.InterviewValet.com

    30 мин.
  7. What We Learned Our First Year In Podcasting

    04.12.2024

    What We Learned Our First Year In Podcasting

    In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting. From unexpected challenges like long approval times to the grind of weekly episode production, the team shares candid insights about what it takes to run a podcast that builds trust, attracts listeners, and drives business growth. Tune in to hear about the lessons they’ve learned, including the importance of preparation, consistency, and building systems to stay ahead—even when life throws curveballs like hurricanes or tech glitches. Whether you’re planning to start your own podcast, refine your current show, or just become a standout guest, this episode is packed with actionable tips to help you avoid common pitfalls and build a show that resonates with your audience.   Timestamps From This Episode: [02:05] Celebrating one year, biggest surprises shifting from guest to hosting a show. [09:03] Organizational challenges balancing workload, schedules, and filling content. [12:17] Consistency is key to maintaining audience engagement and authority. [19:31] Managing unexpected issues – tech, production, recording disruptions. [24:27] Gaining self-awareness in speaking by listening to your game film.   Resources From This Episode: www.InterviewValet.com www.PodcastInterviewMarketing.com

    36 мин.
  8. Reducing Your High Touch Sales Cycle With Podcasts

    27.11.2024

    Reducing Your High Touch Sales Cycle With Podcasts

    We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table. David shares with host Lasina Jensen how leveraging podcast interviews can clarify your prospects' needs and significantly speed up deal closures. If you've ever felt frustrated by a sales process that seems to drag endlessly, losing potential clients along the way, this episode will offer you actionable insights. Learn from David's extensive experience how to excite your prospects about your solution and guide them swiftly to a decision point. With his strategic advice, you’ll discover how to streamline your sales process, making it more efficient and effective at converting leads. Don’t miss out on this opportunity to transform your sales approach and close deals faster. Tune in now to learn how podcast interviews can be a game-changer in your sales strategy.   Timestamps From This Episode: [02:22] Three critical checkpoints in high-ticket sales. [07:07] A consultative approach in sales to guide prospects effectively as a trusted advisor. [19:32] The importance of strategic messaging in podcasting. [23:45] Qualifying prospects quickly and effectively during sales calls. [28:11] Maintaining pipeline management by actively qualifying leads.    Resources From This Episode: www.fourtyfive.io www.linkedin.com/in/davidjohnbonney www.InterviewValet.com

    38 мин.
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Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guests are some of the most brilliant minds in the podcasting and marketing industry, who share their journeys, secrets, and hard-won wisdom. Discover what is working right now to maximize your results for every podcast interview.

Информация

  • Автор
    Interview Valet
  • Годы выхода
    2023 - 2025
  • Выпуски
    60
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2023
  • Сайт подкаста
    The Podcast Interview Marketing Show

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