Harris Fanaroff on The Value of Connection

Harris Fanaroff is the Founder of Linked Revenue. Linked Revenue is a company that helps Executives and sales and marketing teams utilize LinkedIn to generate new business.

They focus on 3 areas:

1. Helping executives generate thought leadership content
2. Growing and nurturing their network
3. Creating a business development strategy and executing on it

Harris has over 28,000 followers on LinkedIn and has spent the last 4 years understanding how to best use the platform. He lives right outside Washington DC with his 1-year-old son and wife. He was a former MLB draft pick and Division 1 college baseball player.

Harris had a number of amazing insights during our conversation. Some of them include:

“I had always wanted to be an entrepreneur” (7:35).

“I didn’t know how to deal with those failures as an athlete” (15:45).

“If one person will find value from what you’re going to share, it’s success” (18:50).

“Getting laid off was the best thing that ever happened to me” (21:40).

“Find out what they care about, and then do it for them” (23:15).

“If AI can write it, then don’t put it on LinkedIn because nobody cares what AI says a leader should do” (25:10).

“Give me the raw version, let me understand that person, because at the end of the day, people buy from people” (27:35).

“I want your personality to come through in your content” (27:45).

“I’m terrible at delegation, like most founders are” (29:00).

“I have to be relatively relentless with what I spend my time on” (29:50).

“When I leave this planet, I want to help give other people jobs” (33:35).

“The more I can do to build relationships, for myself and for my clients, the higher probability for success when it comes to the game of business” (36:05).

“You shouldn’t sell on LinkedIn” (40:15).

“If you wouldn’t do it in person, don’t do it on LinkedIn” (40:45).

“Sharing thoughtful content consistently increases your ability to get lucky from a business development perspective” (1:03:25).

“If you have better, stronger relationships with more people, your business is going to be easier” (1:03:45).

Additionally, you can connect with Harris on Twitter and LinkedIn. You can also subscribe to Harris’s newsletter here.

Thank you so much to Harris for coming on the podcast!

I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers.

Thanks for listening.