Harvard Business School - Outsourcing Sales by Charles Cohon

Entrepreneurial Harvard Business School students often use outsourcing as a tool when they launch new ventures. To explain how the selling function can be outsourced, Harvard Business School invited Manufacturers' Agents National Association (MANA) CEO and President Charles Cohon to speak to its MBA students on how to find, recruit, contract with, and work successfully with independent manufacturers' representatives. Special thanks to: Jodi Gernon, Director, Arthur Rock Center for Entrepreneurship at Harvard Business School, for putting her team on the task of making this event a success, Catherine Cronin, Staff Assistant, Rock Center for Entrepreneurship, Harvard Business School, for her tenacious attention to detail throughout the process, Bob Reiss, Harvard MBA and retired super-rep, for relentlessly encouraging his alma mater to introduce its students to the concept of manufacturers' representatives and for sharing his expertise during the Q&A section of this presentation, and; Dr. Ben Shapiro, Harvard Malcolm P. McNair Professor of Marketing, Emeritus, for joining us and for sharing with our group the advantages of a sales force that is a variable cost instead of a fixed cost.