Have Award Shows jumped the shark?

Award Shows are in the news.  Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation.  So we go back to basics and ask where did award shows come from and do they really add value?  Or are they just self-indulgent?  Contributions come from Mat Zucker of Prophet and Brandon Hampton of Moxie, as well as regulars Steve Harrison and Patrick Collister of The Zoo, EMEA.  Listen for a lively discussion and the worst pun you will hear this year!