He Broke Turkish Twitter - Abhijit Mehta Critical Point War Stories: Software Engineers Talk Breaking Production

Abhijit Mehta tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.
Abhijit's Twitter: https://twitter.com/AbhijitCMehtaAbhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/
Chapters:
(00:00) - Intro

(01:25) - How did you find yourself in a place where you could break production?

(08:53) - Akamai & the 'aha' moments of product development

(15:30) - Google & the Google culture

(17:35) - Twitter & what's the difference between brand ads and direct-response ads?

(23:58) - How Twitter made its money

(27:58) - Re-architecting the fundamental ad platform at Twitter

(32:35) - "We had to be really careful!"

(34:48) - "There's something really weird happening in Turkey"

(37:49) - The meaning of scale

(41:02) - "Well we'd thought of all the horses, so we started looking for zebras"

(43:48) - "So here's what happened"

(49:30) - "So this will work fine almost everywhere"

(53:51) - How do you roll things like this out safely?

(59:56) - "In general I'm an optimist, there's exciting things to come"

(01:03:52) - Thanks & CTAs
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Intro & outro - "Senpai Funk" by Paul T. Starr. Used with permission.https://soundcloud.com/ptstarr
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