Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.
The Importance of Strategic Branding with Leslie Gibbs
Leslie Gibbs joins the He Said She Said: Razor Branding™ Podcast to talk about her experience in developing brand strategies and the importance of having a strategy for every brand.
Leslie Gibbs is a career marketer with a passion for helping brands discover and implement strategic plans. Her time as a Chief Strategy Manager, with companies like Modern Vascular, has provided her with a unique insight into the best practices, what to look out for, and what to avoid. She specializes in brand strategy, marketing infrastructure, strategic alliances, and direct-to-consumer customer acquisition. With discipline and strategy as her top priority, Gibbs is ready to share her insights on this episode of He Said She Said: Razor Branding™ Podcast.
Relationship Branding with Nick Gray
Nick Gray joins the He Said, She Said: Razor Branding™ Podcast to talk about building relationships, and how relationships play such a big role in not only branding, but in life.
Nick Gray is an entrepreneur and author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook available on amazon that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”
Dominating Category Design with Kevin Maney
Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories.
Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business.
How to Scale and Create Content with Dave Snyder
On this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael welcome Dave Snyder to talk about Content Marketing, and how to best use it and manage it in today’s ever-changing digital world.
It’s a problem all businesses face as they try and keep up with demand, while also protecting the integrity of their brand. Dave provides great insight on this topic, in an entertaining and enlightening conversation.
Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress. Today, CopyPress is one the most trusted content providers online working with brands like Stitchfix, Fanatics, and LinkedIn. With help from CopyPress, his clients are able to increase their organic web traffic, improve their search engine rankings, and build their brand awareness.
What is a brand with Jaci and Michael Russo
Join Jaci and Michael Russo on this addition of the He Said, She Said: Razor Branding™ Podcast as they discuss, "What is a Brand?"
At first glance, it sounds like a silly question. After all, the term branding has become part of our everyday vernacular. But with so many interpretations and uses, it’s important to bring some clarity to what it means for practical usage.
In this episode, Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other - providing their insight and best practices on not only how to define what brand is, but how to use branding to improve your business.
The Importance of Relationships in Branding with Rob Kessler
In our “5 R’s of Branding," the first principle is probably the most important – REALIZE; The consumer owns the brand, and the only way to help influence perceptions and encourage loyalty and trust, comes from the relationships you build over time.
Rob Kessler, the inventor and co-founder of Million Dollar Collar, knows a few things about relationship building and joins us on the He Said, She Said, Razor Branding™ Podcast.
Before Million Dollar Collar, Rob built a screen printing and embroidery business from a spare bedroom in his house to over $1,000,000 in revenue before selling the company. Rob's sales experience in several high-dollar industries including Diamonds, Real Estate, and Automotive Sales, provided a unique blend of backgrounds to transition him into the fashion world. His ability to look at the world through a different set of lenses than most people led to his success in every sales job and with both of his businesses.
A must listen!
I found this show when I was asked to be a guest. After listening to many of the episodes I’m hooked! If you’re looking for advice on branding a marketing make sure to subscribe and listen!
Student of the game
Jack knows her stuff and makes a point to continue learning. I appreciate her take on new trends and her expertise on branding. Highly recommend you listen.
Jaci is great source of information and expertise in the marketing and branding industry. Very easy to listen to and quite entertaining as well! 10/10 would recommend to anyone!