88 episodes

You’re working on something BIG. Something life-saving. Something world-changing. Yet 95% of new innovations fail, and real lives are on the line.
Health Innovators (formerly COIQ with Dr. Roxie) is a weekly podcast and video show about the leaders, influencers, and early adopters who are shaping healthcare and digital health.
It’s a place to celebrate victories and learn from failures. A place to share with like-minded people and keep a pulse on the industry. Above all, it’s a place to sharpen your entrepreneurship, commercialization, and innovation skills — so you can be part of the 5% who succeed.
Brought to you by Legacy DNA, a health innovation strategy firm.

Health Innovators Dr. Roxie Mooney

    • Business
    • 5.0 • 5 Ratings

You’re working on something BIG. Something life-saving. Something world-changing. Yet 95% of new innovations fail, and real lives are on the line.
Health Innovators (formerly COIQ with Dr. Roxie) is a weekly podcast and video show about the leaders, influencers, and early adopters who are shaping healthcare and digital health.
It’s a place to celebrate victories and learn from failures. A place to share with like-minded people and keep a pulse on the industry. Above all, it’s a place to sharpen your entrepreneurship, commercialization, and innovation skills — so you can be part of the 5% who succeed.
Brought to you by Legacy DNA, a health innovation strategy firm.

    What successful followers do: Time-to-market decisions w/Kevin Dillard

    What successful followers do: Time-to-market decisions w/Kevin Dillard

    Historically risk-averse entrepreneurs are the unicorns of start-ups: myths, legends, and, well, really hard to find!
    Finding one who not only made the leap but made it successfully? Yeah, we’re talking Holy Grail material now.
    Kevin Dillard is one such unicorn. Throwing risk to the wind, he left his job as in-house counsel for the American Association of Orthodontists to launch Clear Blue Smiles.
    Knowing he could make a positive difference for both orthodontists and patients was his foundation - and a keen nose for strategic marketing was his ace in the hole.
    With over 18 years in the industries he served, Kevin hit the market late - but with all the right strategies in place, and he is making his mark in a big way.
    If you want to hear about Kevin’s journey - and how he found unintentional marketing research gold inside a podcast channel - you’re going to want to tune into this episode!
    Here are the show highlights:

    How a normally risk-averse entrepreneur makes the leap (10:03)
    This is how powerful an emotionally appealing story can be (14:54)
    Podcasts can get you seen and heard for a minimal investment (17:26)
    How to do marketing research without even trying (21:50)
    What does the future of virtual communications/healthcare look like? (27:24)
    If it sounds too good to be true - stop right there, sometimes it ISN’T (30:20)

    Guest Bio
    Kevin Dillard is CEO and Co-Founder of Clear Blue Smiles, a company that’s bringing the most comprehensive ortho-monitored remote treatment alignment options mainstream.
    Kevin is an orthodontic industry thought leader and legal expert with nearly 18 years experience as an executive at the American Association of Orthodontists (AAO).
    He was also the founder and co-host of the AAO’s Business of Orthodontics podcast series, which focused on legal risk management and business advice for orthodontists.
    Kevin received his undergraduate degree from Southern Illinois University (Carbondale) before obtaining his law degree from Saint Louis University School of Law.
    If you’d like to reach out to Kevin, you can email him at Kevin@clearbluesmiles.com or reach out to him on his website at clearbluesmiles.com  

    • 35 min
    It’s not about you, it never was w/ David Fishbach

    It’s not about you, it never was w/ David Fishbach

    Building a company that someone wants to buy, instead of the one you want to sell, can be tricky - but it’s almost always necessary if you want your startup to succeed.
    Knowing who your customer is, what problems they need to be solved, and whether the problem is big enough to build a successful business model is the price of admission to “product-market fit.”
    David Fishbach, Founder and Principal at Excel Executive Business Advisors knows a thing or two about how a startup can increase its chances for success.
    Using his extensive experience in the technology, life science, and healthcare fields, he walks our listeners and viewers through the ways a customer’s experience drives success.
    Entrepreneurs and startups who are looking for a strong market entry - and exit strategy - for their innovation should take note: it’s not about you, it never was. It’s all about your customer.
    Here are the show highlights:

    Why you need to build a company someone wants to buy, not one you want to sell (3:04)
    The most compelling founders solve problems they, themselves, have experienced (5:59)
    Is the problem you’re solving pervasive enough to create a viable business model? (8:22)
    Understanding the importance of the user’s journey (12:34)
    Two sustainable competitive advantages to aid in achieving product-market fit (14:09)
    This is why even the greatest athletes, musicians, and performers have trainers (23:33)

    Guest Bio
    David Fishbach is the Founder and Principal of Excel Executive Business Advisors, an organization offering corporate strategy, operations, and leadership development in the technology, life sciences, and healthcare space.
    His decades of experience in operational, executive, and consultative roles helped him lead teams in the delivery of software, services, and support for clinical trials, and throughout the life cycle of pharmaceutical development and commercialization
    David holds a Bachelor of Science in Mechanical & Aerospace Engineering, and a Certificate in Business Strategy from Cornell University.
    If you’d like to reach out to David, you can find him on LinkedIn at David Fishbach, or email him at david@excel-advisors.com. 

    • 38 min
    How to build a better lemonade stand w/ Dave Whelan

    How to build a better lemonade stand w/ Dave Whelan

    Product-market fit can sometimes seem like an exotic term that no one can really define with any level of simplicity - until now.
    When asked for his take on the subject, Dave Whelan, CEO of BioscienceLA brought a “when life gives you lemons, make lemonade” approach to the table.
    Using a simple lemonade stand as a metaphor for startups, Dave breaks down product-market fit using target markets, pricing, and product solutions in an easily digestible example.
    His decades-long experience in many branches of the healthcare industry has helped him hone his unique and effective understanding of how product-market fit and commercialization work.
    And on this week’s episode, he’s bringing that expertise to our viewers.
    If you’re an entrepreneur and product-market fit has eluded or confused you - or you’re just not sure how to begin commercializing your innovation - this is your episode!
    Here are the show highlights:

    Why product-market fit is mission-critical (15:05)
    Are you wasting time or money doing this? (23:15)
    Myths, barriers, or pitfalls of commercialization (24:13)
    How to run a successful “lemonade stand” (31:54)
    This is what product-market fit looks like (36:37)
    Next-level marketing strategy (37:53)

    Guest Bio
    David Whelan is CEO of BioscienceLA, a company with a passion for nurturing a vibrant ecosystem that will create new opportunities for all stakeholders.
    A seasoned strategy, business development, and general management executive, Dave inspires entrepreneurs at the intersection of technology, health, and wellness.
    His experience spans genomics, wearables, digital health, consumer health, wellness and nutrition, enterprise health services, and healthcare providers, among other areas.
    Dave earned an MBA from the UCLA Anderson School, a BS in Symbolic Systems from Stanford University, and has studied at London Business School and Carnegie Mellon University.
    If you’d like to reach out to Dave, you can find him on LinkedIn at Dave Whelan, on Twitter at @djwhelan, or visit biosciencela.org 

    • 48 min
    Find your joy: The link between health and entrepreneurial success w/ Martin Pazzani

    Find your joy: The link between health and entrepreneurial success w/ Martin Pazzani

    If there’s one thing we all have in common, it’s aging. No matter how hard we try, we cannot stop the march of time - but there are ways to slow it down.
    Martin Pazzani, Chairman and Founder of Act!vate Brain and Body and author of “Secrets of Aging Well: GET OUTSIDE” literally wrote the book on the link between mental and physical aging.
    Decades-long experience in health improvement, and a personal passion for entrepreneurship and exercise, has helped Martin illustrate the link between activity and success.
    The value of exercise and reforming social connections isn’t hard to understand - but recognizing how those actions impact the success of an entrepreneur can be challenging.
    So, if you’re one of the many entrepreneurs who thinks working longer and harder is the key to success, your mind, body, and company need you to watch this episode!
    Here are the show highlights:

    This is how you rediscover the joy in entrepreneurship (4:56)
    A mountain of metaphors - connecting the dots between health and success (7:58)
    Do this if you want to build healthy health innovators (18:06)
    Investing in health is just as important as investing in tech (20:26}
    Why we can’t all be Goliaths - and why it might be good to be a David! (26:30)
    Sometimes the small fish are the ones with the big advantages (40:14)

    Guest Bio
    Martin Pazzani is Chairman and Founder of Act!vate Brain and Body, whose mission is to improve the trajectory of aging and operationalize what we know about creating brain health.
    Martin is also the author of “Secrets of Aging Well: GET OUTSIDE”, a book that helps people be healthier, recharge their brain, prevent burnout, and find more joy.
    Four decades of A-list corporate experience including Bally Total Fitness, Crunch, and 24Hour Fitness, has allowed him to pair his two passions and form Act!vate Brain and Body
    He received his BA in Psychology, BS in Marketing, and MBA in Marketing and Finance from the University of Connecticut. If you’d like to get in touch with Martin after the show, feel free to reach out to him via LinkedIn at Martin Pazzani, on Instagram at Martin_Pazzani, or on Facebook. 

    • 43 min
    Be encouraged: How to grow a positive culture from day 1 w/ Derrick Miles

    Be encouraged: How to grow a positive culture from day 1 w/ Derrick Miles

    The middle of a downturned economy can be a scary place to launch a business - but when you have an idea that just won’t wait, sometimes you need to dive right in.
    But diving in, doesn’t always make it easy, in fact it can be downright shocking, especially if you’ve never been on the entrepreneurial end of things!
    Derrick Miles, CEO and President of CourMed left corporate America on the edge of one of the shakiest markets in recent memory, and turned a turkey of circumstances into a golden goose.
    He created a business model that encourages leadership, positivity, and understands the long-term value of investing in strategic marketing tactics.
    So, if you’re into a true underdog story and want to hear about how one entrepreneur successfully launched his company into the stratosphere, have we got an episode for you!
    Here are the show highlights:
    How being unique can help you win big (8:04)
    Why it’s smart to avoid the ‘me too’ mindset and think outside the box (10:33)
    If there’s one way to find success, investing in the right marketing is it! (13:14)
    An 18th century historical figure uses influencer marketing (17:34) 
    Why you shouldn’t avoid failure, it’s all part of the success journey (27:38) 
    This is how you stay encouraged (36:22) 
    Guest Bio
    Derrick Miles is President and CEO at CourMed, a company utilizing enterprise software to facilitate the innovative concierge delivery of healthcare products.
    In addition, Derrick is also the Chairman and Founder of TMB Equity Partners, a boutique firm focused on investing in and developing innovative healthcare solutions.
    A lifelong learner, he received an MSHA and MBA from the University of Alabama at Birmingham, a BS in Medical Technology from Bethune-Cookman University, and is pursuing certifications in Innovation and Entrepreneurship.
    If you’d like to get in touch with Derrick after the show, feel free to reach out to him via LinkedIn at Derrick Miles.

    • 46 min
    Pivoting your way to profit w/ Lydia Zeller

    Pivoting your way to profit w/ Lydia Zeller

    Innovation in healthcare goes far beyond brick-and-mortar interactions - we’re in the digital age, and that means digital solutions are carving out their space.
    And when you pair the intelligence of digital technology with a human touch, the opportunity to revolutionize how your consumers interact with your product skyrockets.
    Lydia Zeller, CEO at Kiio, pursued the idea of being a true partner with their B2B members and then doubled down on gathering hard ROI and delivering tangible outcomes. 
    From product design and development to funding and all the way through commercialization, Kiio has perfected their secret sauce - and are ready to revolutionize musculoskeletal care.
    In this episode, Lydia shares some of the strategies and insights her company is using to turn the world of digital innovation on its side - you don’t want to miss this one!
    Here are the show highlights:
    This simple understanding can yield big success (7:02)
    Capabilities that are critical to driving engagement (9:10)
    Hard ROI and how it creates a competitive advantage (15:10)
    Why it’s important to know your next move when exploring contracts (22:58)
    Whether you’re funding evidence or development, this investment is necessary (24:12)
    Turn customers into fanatics to successfully build, grow, and scale your business (31:42)
    Guest Bio
    Lydia Zeller is CEO at Kiio, a digital therapeutic company focused on changing the approach to musculoskeletal (MSK) care.
    A champion for driving healthcare innovation, Lydia has been involved in every facet of Kiio’s product and business development.
    Her passion for delivering impactful results helped lead the charge for the company’s pivot into the digital musculoskeletal therapeutic market.
    Lydia received her BA and Executive MBA specializing in Strategic Management from the University of Wisconsin - Madison
    If you’d like to get in touch with Lydia after the show, feel free to reach out to her via her website Kiio.com or emai l her at lzeller@kiio.com. 

    • 43 min

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