15 episodes

Heard @ Harvard is the regular podcast from the team at Harvard – the specialist PR and marketing agency which helps tech companies make their move.

Heard @ Harvard Harvard

    • Technology

Heard @ Harvard is the regular podcast from the team at Harvard – the specialist PR and marketing agency which helps tech companies make their move.

    Heard @ Harvard Season 2 Episode 3 - Hear from tech CEO Dean Forbes

    Heard @ Harvard Season 2 Episode 3 - Hear from tech CEO Dean Forbes

    In episode 3 of the Heard @ Harvard podcast, Ellie & Louie chat to CEO Dean Forbes. Here we gain crucial insights - including Dean's lessons on leadership and how he thinks the tech market will look in the up-coming months. This one is not to be missed! 

    • 28 min
    Heard @ Harvard Season 2 Episode 2 - Agency life with Tik Tok sensation Rob Mayhew

    Heard @ Harvard Season 2 Episode 2 - Agency life with Tik Tok sensation Rob Mayhew

    In our first video Heard @ Harvard podcast, we talk to comedian, Tik Tok influencer and content guru, Rob Mayhew about influence, agency life, nostalgia and comedy in marketing and PR.

    • 41 min
    Heard @ Harvard Season 2 Episode 1 - Web 3: The good, the bad and the metaverse

    Heard @ Harvard Season 2 Episode 1 - Web 3: The good, the bad and the metaverse

    Welcome back to Heard @ Harvard's second season. For the first episode of this season, we are joined by Bodacious founder and self-proclaimed Web 3 optimist, Zoe Scaman, Louie and guest-host Jessie get to grips with decentralisation vs centralisation, the NFT marketing fad and the importance of materiality when it comes to metaversal worlds.

    • 42 min
    Heard @ Harvard Episode 12 - Customer Advocacy

    Heard @ Harvard Episode 12 - Customer Advocacy

    In our twelfth episode of Heard@Harvard, we had the pleasure to sit down with Emma Roffey, VP Marketing EMEAR at Cisco and our very own Andrew Last. Managing Director, Marketing.

    We uncovered how the pandemic affected Cisco as an organisation and where the brand was heading next as we believe there is a huge amount of opportunity for them. This naturally led on to exploring how Emma ensures Cisco remains creative in its approach and ahead of the curve.

    Further into the conversation we discussed growth marketing as the number one trend that marketers need to focus on in the present moment, and how customer advocacy fits within this.

    We wrapped up the conversation by looking ahead to 2022 and sharing some trends and predictions for B2B Marketing.

    You can listen to the full episode below and check out all our previous episodes over on Anchor.

    • 36 min
    Heard @ Harvard Episode 11 - Pride

    Heard @ Harvard Episode 11 - Pride

    Last week, Pride Month came to an end.

    Harvard’s content for the month involved two Twitter takeovers highlighting LGBTQ+ tech icons and a list of our recommended educational content. Resharing previous articles from our employees, as well as a new blog on ‘Why Coming Out Should be a Thing of the Past’.

    Our final piece of content is our eleventh episode of Heard@Harvard, which we’ve purposely waited until after Pride Month to go live with.

    Why?

    Because we want conversations around LGBTQ+ rights, representation issues and inclusion in the workplace to happen all year round and not just during the month of Pride.

    Our guests for this episode were Nicky Hoyland, CEO at MCG and Huler and our very own Jo Franklin, Director here at Harvard. The conversation focused on what Pride means to them and also what businesses need to do to ensure Pride isn’t tokenistic and instead use it as a moment to create longer term change.

    We hope you enjoy.

    • 33 min
    Heard @ Harvard Episode 10 - Diversifying Comms

    Heard @ Harvard Episode 10 - Diversifying Comms

    In our tenth episode of Heard@Harvard, we had a brilliant conversation with Elizabeth Bananuka, Founder of The Blueprint and BME PR Pro’s.

    We kicked the conversation off by uncovering Elizabeth’s career and how it sent her on the journey to grow her own organisations. This ultimately led us to discuss the issues within the comms industry and the key to keeping up momentum when it comes to honest conversations within the workplace.

    At the start of the year, we were extremely proud to have been awarded Ally status from The Blueprint. As previously mentioned, this was the start of our journey and not the destination and we’re excited to continue to evolve for the better. Next week, we’ll be joining The Blueprint for their first event, #DiversifyComms, where we’ll be speaking amongst other Blueprinted agencies.

    There is still time to grab tickets, just follow this link - https://thisistheblueprint.co.uk/events/ 

    • 38 min

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