Heaven Mayhem Unveiled: Pia Mance’s Secrets to Building an Iconic Brand

Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey?

Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look.

In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You’ll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success. 

This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action!

In this episode:

• Pia’s $900 and a Dream
• How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically 
• The Art of the Tease
• Product line expansion and the power of customer feedback
• Marketing on a Budget — Pia’s out-of-the-box, low-cost, and high-impact marketing tips
• The Halo Effect
• Building a Rockstar Team
• Tips for choosing the perfect name for your brand
• Personal style tips to achieve effortless confidence
• Secrets to innovative product development and brand growth
• The power of decisive action in building a brand
• Balancing creativity and the challenges of scaling
• The Buy Back Your Time Philosophy — letting go so you can keep growing
• A Love Story Built on Hustle
• Why done is better than perfect
• And so much more!

Links and Resources:

• Heaven Mayhem - use the code FORDIFY20 for 20% OFF your order | https://heavenmayhem.com/
• Follow Heaven Mayhem on Instagram | https://www.instagram.com/heavenmayhem_ 
• Book - Buy Back Your Time by Dan Martell | https://a.co/d/cEyoKMO 
• Previous Episode with Dan Martell | https://meetemilyford.com/podcast/dan-martell/ 
• FORDIFY with Emily Ford | https://fordifymybrand.com  

Connect with Pia

• Instagram | https://www.instagram.com/piamance 
• TikTok | https://www.tiktok.com/@piamance
• YouTube | https://www.youtube.com/c/piamance 
• Podcast | https://podcasts.apple.com/us/podcast/pias-pod/id1642014779 

Connect with Emily

• Website |  https://meetemilyford.com   
• On Instagram | https://www.instagram.com/itsemily   
• On Facebook | https://www.facebook.com/itsemilymethod   
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD