Heinen’s Culture of Innovation Fresh Thinking

Chris Foltz is leading the innovation charge for Heinen’s as it gears up for its second century in business. Foltz, the Chief Innovation Officer at the Cleveland-area grocer, discusses how forging new paths has helped the family-owned company truly differentiate itself with consumers. Among other accomplishments, Chris has helped Heinen’s shape its 23 supermarkets into wellness destinations of the future.

To stay ahead of the curve, Heinen’s has opened in-store Personalized Nutrition Centers. Each offers expert nutrition guidance and fee-based tailored health and wellness services, including a proprietary blood panel developed under the direction of the retailers’ Chief Medical Officer in collaboration with Cleveland HeartLab. Heinen’s Club Fx is a free wellness program offering education, nutrition tips, recipes, incentives, and inspiration for customers. These programs enable Heinen’s to offer holistic, industry-leading wellness services unheard of anywhere else in grocery.