Tips, tools and tactics to make you a better marketer. We'll be sharing the processes we use inside our agency, Orbit Marketing, to help you build better marketing campaigns.
Choosing where to promote your offer
One of the easiest steps in the planning process is choosing where to publish your offer. Which social media platforms and which traditional media channels? You'll need a combination but it's important to choose wisely based on your client persona. In this short episode we look at some of the major online platforms to help you make the best decisions.
How to position your offer for maximum impact
Creating an offer is important. How you present that offer to your ideal customer is even more important. Getting this right will let you communicate the benefits, the value, your ideal customer will get from working with you and is the biggest part of getting them to take action.
Crafting an offer that works.
This is the 3rd part of our three-part planning mini series and we're looking at how to create your offer. If you've done the first 2 steps in the process (setting your goals and creating your client persona) this step is actually quite simple.
In the next episode we'll look at how to position your offer, which is much more complex.
Who is your ideal customer?
Understanding your ideal customer, their fears and frustrations, goals, desires and what interests them will help you create offers and marketing that inspires them to take action.
In this episode we look at the process to create a deep and rich picture of your ideal client so you can create marketing that gets you the best possible outcomes.
Goal setting for a successful marketing campaign.
Having a plan is key to having a successful marketing plan. In this six part series we'll walk through each step of the planning process to help you develop your own plan.
These are the steps we use at Orbit to create plans for our clients. The steps are..
Develop a client persona
Create an offer
Craft messaging and positioning
Choose marketing channels
Map out nurturing sequences.
The worksheet for step on is available HERE
Persistence and Courage in marketing.
We all know to succeed in marketing takes persistence and courage, but what does that actually mean? In this episode we talk about how to be courageous and persistent when it comes to marketing your business.
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