Helping Enterprise Families in Transition Flourish with Stacy Allred & Holly Isdale

This week, I have the pleasure of speaking with Stacy Allred & Holly Isdale. Stacy is a Managing Director and Head of Family Engagement and Governance at J.P. Morgan Wealth Management. She serves on the faculty of the UHNW Institute and teaches for the Investment & Wealth Institute® (CPWA®) program. Holly is the founder of Wealthaven, a family office consulting firm she founded in 2010 after 20-plus years on Wall Street. She is also a Senior Advisor with Lansberg Gersick, a global consulting firm advising significant families on governance and succession planning. Holly teaches at Wharton and Cornell in their Executive Education programs for family office and family business members, including a new Wharton Family Office program in January 2025 for Family members seeking to explore family office governance and operation. Stacy and Holly are both members of Collaboration for Flourishing Families (CFF) and the Purposeful Planning Institute (PPI). They are both active in Family Firm Institute (FFI) and each hold certificates in Family Business Advising and Family Wealth Advising.

In their work with families, Stacy and Holly are commonly brought in during a time of transition – between generations, between life stages, between wealth structures, between business, investments, or philanthropic activities – and they reflect on the most common challenges, considerations, and opportunities they believe families in transition face.

Stacy recently co-authored The 10x10 Learning Roadmap: Advancing Flourishing in Families of Wealth with Stephen Goldbart & Joan DiFuria, who were on this podcast a couple of months ago. Stacy gives our audience a quick refresher on the 10x10 framework and points out how it can help families in transition and enable their long-term success.

The 10x10 Learning Roadmap is a powerful and practical framework, but real-life situations sometimes don’t lend themselves perfectly to even the best of conceptual frameworks. Holly talks about how families and their advisors can “work around the framework” whenever they face complexities and idiosyncrasies resulting from their unique DNA and circumstances.

Having talked about how family members and their external advisors can benefit from the 10x10 Learning Roadmap, Stacy focuses on the other entities and constituents that comprise the broader family enterprise, such as the family office, the family council, the various committee members, the trustees, etc. She provides her insights into how these diverse players who have widely ranging roles within or in support of the family can utilize the 10x10 framework to help the family flourish.

Enjoy this illuminating and instructive conversation with two of the best recognized and celebrated practitioners and advisors in the family wealth and well-being space.