Here's Why Your Brand Name Needs to Be Awesome with Alexandra Watkins

Get more from this episode on the Bombtrack Media Blog

In Season 1 Episode 2 of Let's Blow This Up, the Queen of Brand Naming, Alexandra Watkins, discusses the importance of a strong brand name and how to test YOUR brand name to make sure it's up to par.

3 Big Takeaways From This Episode

1. The name of your brand is something you need to take very seriously, right from the start. There's so much positive that can happen with a powerful brand name...just as there's so much negative that can happen with a weak one.
2. Regardless of how long your brand has been in existence, it's never too late to change your name. If you feel a rebrand is in order, don't let tenure be what prevents you from changing to something that could elevate you in a profound way.
3. Pick a name that stands out, makes an emotional connection, and makes people smile - versus picking one that falls flat, blends in, and makes people scratch their heads and ponder what you were thinking.

Connect With Alexandra: Website | Instagram | Buy Her Book

Diving Deeper Into This Episode:

The Value of a Powerful Brand Name

Who is Jimmy Donaldson? At first glance, that name most likely sounds pretty common and not one that grabs your attention.

But what if I told you that Jimmy Donaldson is one of the most recognizable figures on the face of the earth? Read More

The Key Elements of Alexandra's S.M.I.L.E. Test

The S.M.I.L.E. Test earns its name because it will help you create a brand name that makes people smile. As opposed to a name that makes people scratch their heads, which you'll learn more about in the next section. Read More

The 'Dark Side' of Brand Names: Breaking Down Alexandra's S.C.R.A.T.C.H. Test

Unfortunately, there are a lot of names out there that will make you, as the acronym suggests, scratch your head and wonder "WTF were they thinking?"

If you follow Alexandra's advice, this is a trap you can avoid. Read More

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MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com