Heritage - Wax Eloquent

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Company: Wax Eloquent
Owners: Weston Wax
Year Started: 2017
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.

In this episode we're joined by Weston Wax, the third generation owner of Wax Eloquent, based in Murfreesboro, Tennessee.

Weston shares his compelling journey from managing a family printing business to transforming it into a digital marketing agency. From a very young age Weston was taught many lessons around entrepreneurship. From a family legacy he once avoided, to one he wholeheartedly embraces, this is a great story around how enriching an experience entrepreneurship can be.

Ups and downs included, you’ll enjoy Weston’s insights and memories from working for the business to owning it outright.

Tune in to hear Weston’s insights and the powerful lessons he’s learned along the way.

Enjoy the story.

Show Notes Insights

Adaptability and Diversification: Weston highlights the importance of adapting to industry changes and diversifying services. Transitioning from a traditional printing business to a digital marketing agency, Wax Eloquent embraced new technologies and expanded their service offerings to stay relevant and competitive. This underscores the need for agencies to continually evolve and diversify their offerings to meet changing market demands and client needs.

Leverage Family Business Values: Weston’s experience growing up in a family business instilled in him a strong sense of responsibility and pride. Involving family members in business discussions from a young age fostered a collaborative environment and a deep connection to the business. Marketing agency owners can take inspiration from this by creating a team culture that values open communication, collective problem-solving, and a sense of shared purpose, which can drive long-term success and employee satisfaction.