23 episodes

Join Mary Hackett as she shares Inspiring and actionable advice for the busy fundraiser and fundraising operations professional. | WWW.HEYFUNDRAISER.COM

Hey Fundraiser‪!‬ Mary Hackett

    • Business
    • 5.0 • 11 Ratings

Join Mary Hackett as she shares Inspiring and actionable advice for the busy fundraiser and fundraising operations professional. | WWW.HEYFUNDRAISER.COM

    How Your Infrastructure Can Make or Break Your Fundraising Efforts

    How Your Infrastructure Can Make or Break Your Fundraising Efforts

    In this episode, Mary discusses the importance of fundraising operations and how it can make or break a fundraising program. She outlines six pillars of strong fundraising operations, including strong technology and systems management, enhancing the donor experience, supporting fundraising efforts, data-driven reports and analytics, building collegial partnerships, and standard operating procedures. Mary emphasizes the need for fundraising operations professionals to prioritize supporting fundraisers and highlights the importance of proactive gift entry and communication between different departments.

    Chapters

    07:32 Fundraising Operations Pillar 1: Strong Technology and Systems Management09:13 Fundraising Operations Pillar 2: Enhancing the Donor Experience10:09 Fundraising Operations Pillar 3: Supporting Fundraising Efforts12:43 Fundraising Operations Pillar 4: Data-Driven Reports and Analytics20:12 Fundraising Operations Pillar 5: Building Collegial Partnerships22:54 Fundraising Operations Pillar 6: Standard Operating Procedures

    Resources Mentioned In This Episode

    → The Fundraising Operations Success Formula—Free Masterclass→ Ask Mary A Question on Speakpipe

    Connect With Mary Hackett→ Join The Nonprofit Collective → Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group→ Email Mary at mary@maryhackett.co

    • 26 min
    KPIs For Annual Giving

    KPIs For Annual Giving

    In this podcast episode, Mary Hackett discusses the importance of metrics in annual giving. She emphasizes the need to measure what truly matters and avoid vanity metrics. Mary then dives into specific key performance indicators (KPIs) for annual giving, including retention rate, retention rate for first-time donors, upgrade rate, total raised, donor pool growth, and second gifts in the same fiscal year. 

     

    Chapters

    00:00 Introduction to Metrics03:03 Importance of Annual Giving07:13 Retention Rate08:32 Retention Rate for First-Time Donors10:29 Upgrade Rate12:51 Total Raised14:31 Donor Pool16:10 Second Gift in the Same Fiscal Year18:07 Trendy Annual Giving Slogans

    Downloads and Resources Mentioned In This Episode

    → Download KPI's For Annual Giving→ Join The Nonprofit Collective → Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group→ The Donor Cultivation Masterclass

    • 20 min
    How To Set Your Board Members Up for Fundraising Success

    How To Set Your Board Members Up for Fundraising Success

    In this week's Hey Fundraiser! episode, Mary Hackett discusses the importance of creating an effective fundraising board and how to engage board members based on their unique profiles. She highlights common mistakes organizations make with board members and provides strategies for deploying them strategically.

    Mary introduces the four board member profiles: connectors, storytellers, visionaries, and closers. She explains how to engage each profile and offers an audit tool to assess the composition of your board. By understanding and leveraging the strengths of board members, organizations can maximize their fundraising efforts.

    Episode Takeaways


    Board members should be strategically deployed based on their unique profiles and strengths.
    Common mistakes organizations make with board members include assuming they know how to raise money and expecting them to be full-time major gift officers.
    The four board member profiles are connectors, storytellers, visionaries, and closers.
    Engaging board members based on their profiles can lead to more effective fundraising efforts.
    Assessing the composition of your board and recruiting the right personas can strengthen your fundraising board.

    Downloads and Resources Mentioned In This Episode→ Join The Nonprofit Collective→ Download Board Member Audit→ Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group

    Episode Chapters00:00 Introduction: The Importance of an Effective Fundraising Board02:26 Strategically Deploying Board Members03:25 Common Mistakes Organizations Make with Board Members08:41 Effective Strategies for Engaging Board Members11:30 The Four Board Member Profiles19:23 Engaging Board Members Based on Their Profiles26:34 Conclusion: Deploying Board Members for Success

    • 25 min
    Fundraising Failures: Don't Make These Three Mistakes

    Fundraising Failures: Don't Make These Three Mistakes

    Join our host, Mary Hackett, as she bravely shares three impactful stories of fundraising failures, revealing valuable lessons and pitfalls to avoid in this very personal Hey Fundraiser! episode.

    Link mentioned in today's episode >>> Questions To Ask

    Valuable Resources From Hey Fundraiser! ↓

     Learn More

    → Join The Nonprofit Collective → Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group→ The Donor Cultivation Masterclass

    • 16 min
    Creative Cultivation Techniques: Stories from the Field

    Creative Cultivation Techniques: Stories from the Field

    In this episode, we are diving into two inspiring and creative cultivation stories from my experience as a major gift officer. Join us as we explore the lessons learned and the power of personalized connections in cultivating lasting donor relationships for maximum impact.

    Do you have an inspiring creative cultivation story you want to share? We would love to hear from you! Click the link below to submit your story for a chance to be featured on the Hey Fundraiser! podcast.

    >>> Click here to send us your story!

    Valuable Resources From Hey Fundraiser! ↓

     Learn More

    → Join The Nonprofit Collective → Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group→ The Donor Cultivation Masterclass

    • 26 min
    Master Your New Director of Development Role with These Reports

    Master Your New Director of Development Role with These Reports

    Director of Development Reports | Free Downloadhttps://www.heyfundraiser.com/Director-of-Development-Reports

    In this episode, I am sharing all my tips and tricks so you can quickly gain visibility, attain early wins, and assess your staffing and resources. Grab my free reports download to see exactly what I request when I start a new position as a director of development so that I can fully understand the lay of the land and easily set myself up for long-term success. 

     

    Valuable Resources From Hey Fundraiser! ↓

     Learn More

    → Join The Nonprofit Collective → Connect with Mary Hackett on LinkedIn→ Join our Private Facebook Group→ The Donor Cultivation Masterclass

    • 22 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Lee8845 ,

Packed with actionable advice for fundraisers at all levels!

I’m so grateful for this awesome podcast! Subscribing has been a great way to boost my skills and thinking to the next level - and Mary makes each episode so fun and accessible! I love her friendly approach and how she breaks things down. It’s really helpful to get these tips and reminders on best practices to improve the work of my team and grow personally!

maemae03202012 ,

Easy bite size pieces of fundraising knowledge

As a non profit founder and new fundraiser I find Mary’s tips easy to digest and very timely. Her personality is so approachable and I love that episodes are action packed.

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