Hiring a Digital Marketing Agency? Why RFPs Don't Work

RFP or "Request for Proposal" is a process where companies or organizations open requests for bids to complete a project. This practice is not new, and like many old ideas, the RFP process may not work for everyone. When a project has a finite result, like the construction of a new building, using an RFP process makes perfect sense. However, an RFP will do little to qualify potential candidates when your project requires or could benefit from creative and critical thinking. This begs the question: how should you go about selecting the best digital marketing agency to work with for your projects? In marketing, clients do not have the same goals and needs. Your campaigns, content, and reporting should be tailored by your agency to your unique needs. Your agency should also offer opportunities for continuous improvement. The RFP process can highlight skill and cost, but it will likely fail at doing much more.

In this week's Digital Marketing Mondays, Hans and Devin dive into why the RFP process alone will not help you find the right agency to partner with and what you should do to find the best match.