Steve Miller - Be Uncopyable On the Advantages of Marketing: "Better is always beatable." Steve Miller is a marketing gunslinger. As Kelly's dad, and previously as a martial artist, movie stuntman, son of one of the guy's that invented the 8-track cassette, and more entertaining history that helped mold him into an observant marketing guru, he is a man you need to listen to. Every business that has an intention to grow needs to market. But how do you stand out in all of the noise in the world we live in. The secret is to differentiate yourself in a way that is memorable for your soon-to-be customers. Listen as Steve illustrates a few ideas for how you can differentiate yourself and your business in a way that your competition just cannot copy. Enjoy! Visit Steve at: https://www.beuncopyable.com/ Podcast Overview: 00:00 Inside TED: A Creative Dinner Party 07:48 Stunt Career Beginnings 16:04 "Evolution of Trade Shows" 18:45 "Finding and Understanding Your Audience" 22:55 "Breaking into Sales through Connections" 30:48 Innovative Ball Control Concept 34:14 "Understanding Your Customer" 42:44 Demonstration Success Through Participation 44:13 "Strategy Inspired by Truckers" 51:04 "Mattress Mack's Generosity Post-Katrina" 55:14 Final Customer Question 01:01:28 Deming's Legacy: Quality & Benchmarking 01:07:48 Efficient Tablecloth Technique Observed 01:10:15 The Uncopyable Concept Insight 01:19:23 Golfer's New Career in San Diego Podcast Transcription: Steve Miller [00:00:00]: And he sat there, and he was holding a an orange, like, towel cloth, something like that. And and he just kinda would hold it there for a second, and then he and then he would he would, be watching people who were walking Be, and then he would he would find and I found, like, later on, he would he would look for a couple. James [00:00:28]: Oh, interesting. Okay. Steve Miller [00:00:30]: And and as they were walking by, he would just throw it out on the floor. So this orange cloth falls out on the floor, and, of course, it got In, you know, gets their attention. They go, oh, yeah. You know? And he goes, oh, hey. Can you grab that for me? And I go, yeah. And and then then he said then he would say, can you do me a favor? James [00:00:58]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally In by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Steve Miller, who is Kelly's dad as well as, and I love this, a marketing gunslinger. So today, we're talking marketing. Steve, how is it going today? Steve Miller [00:01:32]: James, thank you so much for inviting me to be here. I, I've been on a lot of podcasts over the years and, you know, having written a lot of books. Books. And and, I really enjoyed preparing for this because I was able to go back and look at and, you know, you just have this wide variety of people that you've talked to, and there's a very good reason why that's a good thing. And we can talk about that a little a little bit more. But, I mean, you know, when you're talking to I love it. Actors. You talk to actor, people who are act I used to I used to be a stuntman. James [00:02:11]: Did you really? Steve Miller [00:02:12]: Yeah. And
