Holograms in Motion

 The automotive market is going through some exciting changes. Cars are getting smarter with advanced sensors, communication capabilities, and autonomous driving features. This means car interiors are getting a makeover, and electronics are becoming a major cost component. Displays are becoming a common sight in new vehicles, with all sorts of cool options like curved displays that span the width of a dashboard, big screens for rear-seat entertainment, transparent side window displays, displays for rear-view mirrors, and of course, head-up displays (HUDs).  

 HUDs are especially important because they help improve driver awareness and reduce distractions, making driving safer and more focused.  A HUD is an impressive piece of automotive technology that displays important information on a transparent screen directly in the user's line of sight. Initially designed for military aviation to enhance pilots' awareness while keeping their focus forward, HUD technology has expanded to various industries, especially the automotive sector. From fighter jets to cars like the Volkswagen Golf and Kia Niro, HUD technology has come a long way.  

 Tune in to this episode of Autology as we discuss the evolution of HUDs and the gradual emergence of holographics.  

 Speakers: 

• Vivek Beriwal, supply chain and technology analyst, S&P Global Mobility 

• Andy Travers, CEO of Ceres Holographics.  

• Matthew Beecham, moderator and research manager, S&P Global Mobility. 

We’d love to hear your thoughts on this episode at our autology@spglobal.com email, and you can find out much more across the autotechinsight.ihsmarkit.com website. 

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