Holy Donuts EP 34: Unlocking the Power of Planned Giving: A Conversation with Christopher McGown

Hey there, nonprofit pros! Ever feel like you're doing everything to engage planned giving donors, but still coming up short? You've probably been told to bombard them with complex plan giving information, leaving you feeling frustrated and overwhelmed by the lack of results. It's like trying to bake the perfect donut and ending up with an empty jelly center. Sound familiar? Let's flip the script and find a better way to connect with planned giving donors for real impact and donor retention.

My special guest is Christopher McGown

Christopher McGown, the founder and principal at peak 98 60, is a seasoned expert in plan giving, boasting a background in education and a serendipitous segue into fundraising. With a knack for simplifying the intricacies of planned giving and a genuine passion for donor engagement, Christopher offers a refreshing and accessible approach to navigating the world of nonprofit fundraising. His emphasis on integrity in organizational policies and his ability to debunk the myths surrounding planned giving make him an invaluable asset for nonprofits seeking to establish meaningful connections with their planned giving donors. Christopher's wealth of experience and commitment to demystifying plan giving strategies bring a wealth of knowledge and insight to the Holy Donuts audience, providing a unique perspective on donor engagement and retention in the nonprofit sector.

Key Moments

Discover effective planned giving strategies to maximize donor impact and support your nonprofit's mission.
Uncover the significant impact of donor advised funds on charities and how they can benefit your organization.
Learn proven techniques to maximize donor retention through strategic planned gifts and foster long-term support.
Explore how to seamlessly integrate planned giving into your nonprofit's marketing efforts for greater donor engagement and impact.
Master the art of effectively communicating with planned giving donors to build lasting relationships and secure vital support for your nonprofit.

Recommended Resources

Check out wegive.com for the world's best donor experience, donor portals, checkouts, and engagement features. This is the sponsor of the Holy Donuts podcast, and they offer a comprehensive software tool for nonprofits to enhance their donor experience.
For those interested in learning more about plan giving, I recommend the book The Spirituality of Fundraising by Henry Nguyen. It's a valuable resource for understanding the spiritual aspect of fundraising.
Consider reading Ask Without Fear by Mark Pitman, a book that provides valuable insights for those in the major giving sector or communicating with major donors.
Explore The Millionaire Next Door, a book that delves into the psychology of potential donors and provides valuable insights into understanding donor behavior.
Connect with Christopher McGown on LinkedIn to learn more about plan giving and to get excited about its value. You can also visit the website peak9860.com to explore their services and resources for plan giving.