120 episodes

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

Hot Copy Kate Toon & Belinda Weaver

    • Marketing
    • 4.7, 57 Ratings

The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.

    The secret to authority-boosting podcast pitches with Mai-Kee Tsang

    The secret to authority-boosting podcast pitches with Mai-Kee Tsang

    Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're been on a pod.
    But getting on a podcast is not quite as easy as just asking the podcast host.
    Today's guest is a podcast guesting specialist and we're digging into how to get on podcasts but so much more.
    Tune in to learn:
    How Mai-Kee niched into podcasting pitching How podcasts rank against other means to boost visibility and authority How to get over your own fear of being a podcast guest How to choose the best podcast to get on The secret of a solid podcast pitch Equipment needed if you don’t want to be rejected as a podcast Other essentials you need in place How to leverage the pods we’re on to get in front of our ideal clients The power of intentional podcast guesting Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Oh and huge props Lizzie Macaulay for this review on Facebook.
    As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda's tips are shaping two mini writers as well! ;-) Thank you both for all you do, and keep up the fantastic work!
    About Mai-Kee
    Mai-kee Tsang is a Podcast Guesting Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world.
    She does this by training her clients and their teams to build a self-sustaining podcast guesting system in their biz - so they can land brand-aligned podcast interviews without having to outsource to an external agency.
    This helps to position her clients as guest experts who focus on Value-Driven Visibility™, intentional relationship building, and creating a loyal audience.
    Connect with Mai-Kee Website Podcasters Resource Guide Instagram From Pitch to Podcast Guest group program waitlist Quiet Rebels Podcast

    • 1 hr 7 min
    The Ultimate Guide to Magazine Pitching with Rachel Smith

    The Ultimate Guide to Magazine Pitching with Rachel Smith

    Do you want to know a secret?
    Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash Hits” when she was at school.
    But there's more. She was also a feature editor for her uni newspaper interviewing Blur and Bob Monkhouse.
    She interned at several sexy music mags in London.
    And she was accepted onto a prestigious magazine journalism course. Whaaaat?
    But she couldn’t afford it. So she didn’t go.
    So she spent the next 10 years wandering in the wilderness of digital production... until she found copywriting.
    But Kate still yearns to be a REAL Writer.
    (And we're all nodding here, right?)
    Today we’re talking about writing for magazines and more specifically how to pitch them and we have a very special guest to give us the lowdown.
    Tune in to learn:
    Where to start with magazine writing A peek behind-the-scenes with Rachel Emailing the perfect pitch Whether you should write an article or pitch the idea first The first point of contact when pitching articles How to hear back from potential writing jobs Pay rates in the world of magazine-writing Kill fees - what they are and how to obtain them Handling rejection as a writer. Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Oh and please leave us a review and we'll read it out on the show!
    About Rachel
    Rachel Smith is a freelance journalist and copywriter with over 20 years' experience (most of that in isolation by choice, ha). She writes for magazines, websites, and corporate clients and has been published in the Sydney Morning Herald, Good Health, Woman’s Day, CHOICE, Foxtel Mag, TV Week, Inside Out, and many others. Rachel is also the founder of Rachel's List, a jobs board and community for writers – and she co-hosts The Content Byte podcast with fellow journo Lynne Testoni.
    Connect with Rachel Rachel’s site Rachel’s List Content Byte Google doc of Aussie publications still commissioning

    • 40 min
    Why You Need a Personal Brand (and How to Create it) with Mike Kim

    Why You Need a Personal Brand (and How to Create it) with Mike Kim

    As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight.
    And for many of us, it’s just where we want to be.
    But are we doing ourselves a disservice?
    Today we’re going to be talking to Mike Kim about building a personal brand and what it can mean for us as copywriters and business owners.
    His own podcast Brand You is where he talks about all those things and more..
    But today, he’s all ours.
     
    Tune in to learn:
    The surprising start to Mike’s career Whether having a personal brand means we have to be a celebrity The elements of a strong personal brand How to start building your personal brand How a personal brand will compete or complement your business brand How a copywriter can develop a personal brand that genuinely stands out in an internet of copywriters How to communicate core brand values through content Mistakes most people make when it comes to their own brand What we need to get over in order to have a strong personal brand Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Oh and huge props Lizzie Macaulay for this review on Facebook.
    “As a mum of 2 youngsters (1&3), I am usually saddled with Wiggles-filled car journeys at every turn. Discovering the Hot Copy podcast has been a game-changer in more ways than I can count. Goodbye Wiggles, hello smart, witty, professional advice that has really shaped how I approach setting up my own service in regional Queensland. We have worked through nearly the entire catalogue in the last month or so, and it is my suspicion Kate and Belinda’s tips are shaping two mini writers as well! 😉
     
    Thank you both for all you do, and keep up the fantastic work!” – Lizzie Macaulay
     
    About Mike Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting.
    He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst.
    For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City.
    Nowadays you’ll find him speaking at conferences, looking for the next great place to scuba dive, and sipping a glass of Macallan 15 — all while teaching everything he knows about branding, entrepreneurship, and life through his hit podcast, Brand You.
    Connect with Mike Website BrandYou Bootcamp Instagram Facebook Twitter LinkedIn

    • 1 hr 2 min
    Human Centred Branding with Anita Siek

    Human Centred Branding with Anita Siek

    Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques.
    The point? To create a better experienced for real-life people.
    On today’s podcast, we have a veritable whizz at all things human-centered, Anita Siek.
    She’s going to explain what Human-Centred design is, how it applies to content and copywriting, and how we can use it to help our clients. Thank goodness!
    Tune in to learn:
    Anita’s journey to where she is today How she grew Wordfetti and the challenges that she faced Human-centred copywriting and content Creative vs strategic copywriting Diverse income streams and not scaling by humans Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Oh and big hugs to ANITA ASHLOCK for her lovely testimonial.
    "This podcast has truly changed my career. There's zero fluff, 100% personality, and actionable advice. I've learned more from Hot Copy than anything else––grad school, previous jobs, online courses, etc. The hosts always talk about defining how you add value in your business and that's exactly what they do here. Added bonus? Now, this American knows what "whinge" means."
    About Anita Anita Siek is an ex-lawyer with a background in psychology who did a 360 in her career by becoming a brand strategist and copywriter. She's the founder and director of Wordfetti, a human-centered brand strategy and copywriting studio specialising in helping brands stand out through the power of psychology and words.
    She is also the host of Brandfetti the podcast, a no-fluff weekly podcast dedicated to sharing bite-sized content marketing, verbal branding, and value-bombs on the science of words, as well as stories of brands who are creating a dent in their industry through the power of words. Some of Wordfetti's clients include Australia's largest insurer brand IAG, Lack of Color, Luna Bronze, Libby Trickett, and Mia Freedman.
    Connect with Anita Website Instagram LinkedIn Facebook Useful links Brandfetti on Apple Brandfetti on Spotify  

    • 42 min
    Copywriting for the arts with Ali Strachan

    Copywriting for the arts with Ali Strachan

    We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do…
    How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to create a successful business without disrupting their creative process. That’s where today’s guest comes in.
    We’re talking to Ali Strachan, digging into how artists can create a successful business and how copywriters can be successful in this niche.
    Tune in to learn:
    What an Arts Advocate does The big struggles artists face, and how Ali helps to overcome them How important strong personal branding and storytelling is for artists The kind of copy an arts copywriter writes The conflict between art and marketing: the artist and the customers Whether artists care about SEO, blogs, and mailing lists What gets Ali cross about arts marketing Question for you Have you ever written for an artist? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!
    Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify, or Stitcher. Thanks!
    Thanks to thatsmekq from the UK for a fantastic review of the show.
    “Really enjoying your podcast and am going to be putting a lot of these tips to use in my new marketing manager role. I listen to a lot of marketing-related podcasts and this is my new favourite. Thanks for your high-quality content. Kay (Glasgow).”
    Who is Ali? Ali Strachan helps visual artists promote their work, make an impact, and earn more from sales and commissions.
    She’s a passionate, knowledgeable, and honest advocate of the arts, who supports her clients to achieve success on their creative journey.
    She regularly works with arts organisations and local council to promote and educate local artists and engage them in events to give them every opportunity to build their profile within the community.
    As a fellow creative, she understands the challenges artists face when building their business – and has the tools, experience, and know-how to help artists be more profitable, so they can keep doing what they love.
    Connect with Ali Website Facebook Instagram LinkedIn

    • 19 min
    Copywriting and COVID19

    Copywriting and COVID19

    Did you notice we missed an episode?
    You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course.
    The truth is, we’ve been a bit scrambled too. Belinda is surviving on wine and 80s music.
    Lockdown with memberships, communities, courses, launches AND managing the kid’s online learning.
    It’s a bit bloody much.
    We wanted to talk about that and what we’re doing to stay sane. We also got some questions about writing copy during this time.
    We don’t know how useful this will be but we’re talking about it anyway.
    Tune in to learn:
    We’re revealing our lives right now including:
    How different lockdown is to school holidays How we’re managing our workload, relationships, homeschooling and screen time. Where our heads are at and how we’re managing our mindset Our coping strategies as time goes on Avoiding overdone content topics Whether you should be giving stuff away for free right now Guilty COVID pleasures Share the pod love If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes, Spotify or Stitcher. Thanks!
    Oh and big hugs to Mejsh87 from Australia from Austraila for this lovely review.
    “Am loving the podcast episodes and can’t wait to get through them all and implement the learnings! Just finished #62 and as always it was super practical and interesting with a touch of humour and lightheartedness. Thanks ladies and keep up the great work - it’s appreciated!!”

    • 49 min

Customer Reviews

4.7 out of 5
57 Ratings

57 Ratings

Jackirp ,

I leave this show in a seriously, better mood - more confident and sure of myself!

I don’t remember exactly how I stumbled upon the Hot Copy Podcast but in my quest to become a full-time copywriter, it has been a needle MOOOOVA! 🙌🙌

What I love most about this show is that Kate

JoshCrist ,

Entertaining, insightful and actionable! 👏👏👏

Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or just getting started as a copywriter - this is a must-listen podcast for you! Kate and Belinda do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving writing business and life you can be proud of - from leaders who’ve actually walked the path. Highly recommend listening and subscribing!

F N AWESOME Game ,

My Favorite Podcast Ever!

I’m not even a copywriter, just a marketer, and I can’t stop listening to this podcast! The hosts and guests are amazing and I learn volumes from each episode! My three other podcasts are on hold until I listen to every episode of the Hot Copy podcast (including the ones on their website too)! They say this podcast is for copywriters, but in my humble opinion it’s also for entrepreneurs, marketers, and sales people too because each episode is packed full of gems of information. Thanks ladies and to all the guests for this valuable podcast and copywriting gold. I absolutely love it!

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