How a Canned Wine Brand Sells Through Story with Marian Leitner, Founder of Archer Roose Wines Startup Renegades

Marian Leitner is founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the US. Marian is on a mission to democratize fine wine by making the wine industry more inclusive and leveraging format to fit the lifestyles of modern consumers.
Marian's wines can be found in James Beard Award Winning restaurants, grocery stores, and on JetBlue flights. Marian has been named one of the top 10 entrepreneurs by Boston Harbor angels. And she recently welcomed Elizabeth Banks as creative director for the brand.
Startup Renegades’ listeners can get 25% off your first order with coupon code Leitner25
Check out this episode to hear more about:
How a family with no vineyard or history in the wine industry built a thriving canned wine businessHow Marian Leitner and her husband David re-envisioned how we view wineThe importance of understanding your customer and making her feel seenConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegades at www.startuprenegades.com