How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one.

Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-according-3400-buyers-klue-oex6c/

Watch the first short film EVER in competitive intelligence: https://klue.com/klueless

TIMESTAMPS:

(00:00:00) Compete Network drops

(00:02:20) Introducing Anthony Pieri

(00:03:04) Freckle.io vs. Clay

(00:11:34) Anthony’s work with Freckle’s positioning

(00:13:23) The risk of calling out competitors

(00:17:35) Private equity’s effect on positioning

(00:20:00) The reception to Freckle vs. Clay

(00:23:57) Being direct with competitors

(00:27:09) Hunter calls out our competitor?

(00:29:00) How to call out your competitors

(00:33:14) Anthony’s perspective on calling out competitors

CREDITS:

Guest: Anthony Pierri

Hosts: Adam McQueen, Hunter Sones

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.