How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis HOW THEY DID IT! Unique stories partnerships-led sales and success.

Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. 

Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021.

Agency guest: David Lewis, Founder of DemandGen

His GTM partner: Jill Rowley, Nearbound Strategist 

Companies referenced: DemandGenEloquaMarketo

Reveal

Listener takeaways: 


Why David decided to launch DemandGen as a power partners


Why Jill chose to sell against “Smart Starts” internal service packages


The partner playbook they created used to succeed


How David’s partners lifted his exit


Why and how salespeople should bring partners into the deals


Why in-house service packages are a bad idea


Pre-selling software with partners


Why your solutions partners are (or should be) the insurance policy for your largest customers



Links: 

Reveal.co/

Partnerhub.app/