The Neon Show

Siddhartha Ahluwalia

Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.  Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.  We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings. 

  1. 7 Myths About Selling B2B SaaS In India Explained By Public Listed Company Unicommerce | ft. Kapil Makhija

    -6 ДН.

    7 Myths About Selling B2B SaaS In India Explained By Public Listed Company Unicommerce | ft. Kapil Makhija

    The software that powers 25% of India’s e-commerce transactions, processes a billion orders each year, and in 2025 alone fulfilled 20 million quick-commerce orders: Unicommerce sits at the core of India’s digital retail ecosystem.  It is one of the few SaaS companies from India to go public, doing so after nearly a decade of steady growth without fresh primary capital until its IPO in 2024. In this episode of The Neon Show, we sit down with Kapil Makhija, CEO of Unicommerce, the company quietly running India's $60B E-retail market (set to hit $2 Trillion in the next two decades).  The conversation goes beyond the company’s journey to unpack how perceptions of Indian SaaS customers are changing: from the old belief that they “don’t pay” to a more nuanced reality where they value communication, support expectations, and long-term relationships define success. We also look ahead to the future of SaaS in India: from the impact of AI, to the challenges of scaling from zero to $100M, to the balance between pricing and value, and identifying the sectors most ready for building large SaaS companies. This episode is for anyone curious about the story of SaaS in India, from how it is being built, scaled & the opportunities ahead. 00:00 – Trailer 01:15 – India makes you product-ready & pressure-tested 03:45 – GTM: India doesn’t reward size, it rewards focus 05:00 – Joining Unicommerce the week Snapdeal acquired it 10:10 – Digital-first brands vs. traditional brands 12:36 – Why Excel and manual ops were the real competition? 14:25 – The acquisition of Shipway 17:02 – How will the company achieve 1000 Cr Revenue? 19:40 – How the decision to go public was made 23:40 – Success in SaaS isn’t sign-ups, it’s retention 29:31 – The myth that Indian customers don’t pay 33:30 – Do Indian customers want Enterprise support but SMB pricing? 36:40 – The impact of AI on SaaS 39:10 – Founder vs. CEO: Is there a difference? 47:29 – White spaces in e-commerce waiting to be built 50:35 – Q-commerce vs. E-commerce: where are brands betting? 52:07 – How SaaS companies decide if they’re IPO-ready? 55:10 – Can India build billion-dollar SaaS companies at home? 58:15 – How long does the 0 → $100M journey really take? 01:01:15 – How to build a ₹100 Cr SaaS company today? 01:09:53 – Are pricing advantages in SaaS sustainable? 01:12:22 – How much do brands actually spend on tech? ------------- India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    1 ч. 20 мин.
  2. This is How GEOPOLITICS Really Works | Rajiv Sikri, Ex-IFS Officer on Power, Trade & War

    22 АВГ.

    This is How GEOPOLITICS Really Works | Rajiv Sikri, Ex-IFS Officer on Power, Trade & War

    The 21st century has shattered old assumptions about diplomacy. Relationships between nations are no longer guided by ideology or morality, but driven by pragmatism and national interest. This week, former diplomat Rajiv Sikri who served 36 years in the Indian Foreign Service, offers a deep dive into how global power dynamics are shifting.  We discuss why the United States still remains the only true great power, yet its tariff policies are reshaping global trade and forcing countries like India to rethink their strategies.  And explores how the Russia–Ukraine conflict has reshaped security and political choices. For India, Russia remains a vital partner, while Europe has chosen to cut ties despite its heavy dependence on Russian energy and Britain continues to commit billions to Ukraine even with its own economy struggling. Rajiv also examines China’s growing alignment with Pakistan and what this means for India’s long-term security and economic positioning.  Rajiv also argues that a future global conflict may not involve every country, but rather regional conflicts with worldwide consequences. This episode provides a clear-eyed analysis of global diplomacy; its complexities, evolving alignments, and the choices India faces in navigating an increasingly multipolar world. 0:00 – Why US remains the world’s true great power 3:35 – Has the WTO collapsed? 5:23 – How US Tariffs have destabilised the world 7:12 – Can India become an Agri-exporter? 11:32 – Why Trump puts the MAGA base first 13:21 – The Russia-Ukraine war explained 22:24 – Diplomatic relationships are no longer based on ideology 25:22 – Why Europe cutting ties with Russia may backfire 27:52 – Why Britain funds Ukraine despite its weak economy 29:57 – Did Operation Sindhoor reveal open Chinese support to Pakistan? 33:32 – What China risks from India’s rise? 37:24 – Why morality doesn’t exist in global politics 38:30 – Will China’s attitude towards India change? 39:28 – How China dominates global manufacturing 44:40 – Why global investors should bet on India 49:20 – Israel’s War Acts 53:17 – How will WW3 actually be? 56:07 – Can the world create an organisation not dominated by the West? 59:29 – Why India must act cold-blooded in its national interest 1:01:13 – Are India’s global moves headed in the right direction? 1:03:43 – Lessons from 36 years as a diplomat ------------- India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    1 ч. 9 мин.
  3. From 70% Imports to 65% Made in India, India Now Sells Defense Tech to 85+ Countries | Ashok Atluri, Zen Technologies

    15 АВГ.

    From 70% Imports to 65% Made in India, India Now Sells Defense Tech to 85+ Countries | Ashok Atluri, Zen Technologies

    Ashok Atluri founded Zen Technologies in 1993, bootstrapping from Hyderabad at a time when India was importing 70% of its defence equipment and private players contributed just 5% of procurements. It took Zen five years to win its first contract from the Indian Army in 1998. Today, the company builds simulators and anti-drone systems, and has grown its market cap from ₹40 crore to over ₹13,000 crore. Ashok shares that India needs to make it easier for private, self-funded R&D companies to succeed in defense tech and why the focus should be in building technology with India’s own IP. We also discuss the policy shifts he has seen in India’s defense tech over the last 32 years, and how policies like IDDM and Make-II have reshaped India’s defense manufacturing. This is an episode with a founder who has spent over three decades turning India’s defence technology from an import-dependent sector into one that can build defense tech with its own IP. 0:00  – Trailer   1:18  – Why entering defense tech must be easier   8:48  – Building simulators for the army   10:53 – Zen’s entry into anti-drone systems   12:26 – 400x growth in 12 years   13:41 – Policy shifts in defense tech   15:42 – How Indian-owned IP can transform defense?   19:24 – How big is India’s defense simulations market?   22:06 – From ₹60 Cr to ₹930 Cr in 4 years   25:27 – How are simulations built for future weapons?   29:15 – India’s defense budget (foreign tech vs. local tech)   30:23 – The entry barriers in the 1990s and even today   31:43 – Is doing business with the government harder for some sectors?   36:06 – Surviving 32 years being financially conservative   37:29 – How Indian government is pushing exports in defense tech   40:35 – Zen’s anti-drone systems used in Operation Sindhoor   42:31 – Will there be an India–China conflict?   43:15 – Where does China stand in defense tech?   44:08 – How India should back its wealth creators   49:12 – Policies that are enabling Indian defence companies today   49:37 – Parrikar’s influence on private sector role in defense tech ------------- India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    54 мин.
  4. From $4.5M for 49% to $700M In The Bank at IPO: Sanjeev & Yashish On 17 Years Of Policybazaar

    4 АВГ.

    From $4.5M for 49% to $700M In The Bank at IPO: Sanjeev & Yashish On 17 Years Of Policybazaar

    From idea to IPO and beyond.  What does it take to back a company for nearly two decades? There are no written rules to navigate one of the most important relationships in a startup. One between a founder and an investor. This episode is an inside look at how one of India’s longest founder-investor relationships was built and tested, between Yashish Dahiya (Policybazaar) and Sanjeev Bikhchandani (Info Edge). In 2008, a ₹20 crore cheque was signed for 49 percent of the company, based solely on a powerpoint idea. What followed were regulatory challenges, shifting business models, new investors on-board, and moments of disagreement. But through 17 years, six funding rounds, and an IPO, they stayed aligned. These are two entrepreneurs who built their first ventures a decade apart; Sanjeev in 1997, Yashish in 2008 and have seen the Indian startup ecosystem evolve from the ground up. If you are building or funding startups this conversation will resonate with you for its honesty and give takeaways for your own journey. 0:00 – Infoedge Ventures X Policybazaar 1:08 – Sanjeev’s first memories of Yashish before Policybazaar 5:33 – Pitching of the Policybazaar idea  11:08 – How Info Edge almost didn’t invest in Policybazaar 15:56 – What shaped Yashish as Founder & Sanjeev as Investor 25:14 – How the founder–investor bond evolved  27:08 – The Boardroom Dynamics at Policybazaar 31:08 – Moments of Disagreement: ₹840 Cr raised, ₹700 Cr still in the bank 34:38 – What makes an investor-founder relationship work? 46:02 – What We’ve Learned after 17 years of building together 49:03 – How India can build Long-term founder-investor bonds ------------- India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    53 мин.
  5. Sanjeev Sanyal on Why India has No Big 4, Regulating AI & Ending Population Control

    25 ИЮЛ.

    Sanjeev Sanyal on Why India has No Big 4, Regulating AI & Ending Population Control

    The global strategy consulting market stands at $39.5 billion, with Asia commanding $9.1 billion. India contributes just $1.09 billion. This is despite having the talent; Indians run global back-offices for McKinsey, BCG, Bain, Deloitte, and other consultancies. Yet, India continues to outsource strategy to the Big 4. Sanjeev Sanyal, PM Modi’s Economic Advisor joins us to break this down. We discuss the factors helping and hindering India’s growth opportunities. Sanjeev has long worked on improving the process reforms with the belief that this country needs small reforms that will bring huge impact. We also discuss AI, with a policymaker who strongly believes unregulated AI will be catastrophic. Sanjeev shares his opinions on what could be the government’s approach to regulation, with acceptance of the limited predictability of future with AI. If you want to understand India from a policymaker’s eye this episode is for you. 0:00- Trailer 0:55 – Why India Needs Many Small Reforms 2:50 – Was WFH Technically Illegal Until 2000? 3:57 – India as the GCC Capital for the world 7:02 – How did India go from filing 6,000 to 1 Lakh Patents? 13:45 – Why India Can’t build Its Own Big 4+3 17:40 – When professional bodies in India don't work together 21:05 – What happens when branding is banned? 24:08 – Restrictions That need to stay 27:11 – How India’s IT Sector Grew Without a Governing Body 30:06 – Are we risking catastrophic failure with Unregulated AI? 36:10 – Can We Regulate AI Like the Stock Market? 41:39 – Why India Must Shut down Population Control 47:10 – Will AI Replace Lawyers and Accountants? 49:14 – What India Isn’t Ready For? 51:31 – India as a historically risk taking nation 54:31 – Why are professional bodies holding onto protection? 56:55 – The Business Culture Problem in Kolkata 58:32 – Sanjeev’s Work in Agroforestry ------------- India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    1 ч.
  6. Growth, Migration and FDI: The Real Kerala Story with Minister P. Rajeev

    18 ИЮЛ.

    Growth, Migration and FDI: The Real Kerala Story with Minister P. Rajeev

    This episode is not just about Kerala; it is about how a state with limited land, strict environmental regulations, and a long history of outmigration is approaching investment and growth. Kerala is a small, densely populated state with limited land to spare, not the typical site for industrial expansion. Yet it’s taking a distinct approach to building a knowledge based economy. P. Rajeev (Minister for Industries, Law and Coir, Govt of Kerala) joins us to break this down. We discuss how Kerala rose from the bottom to become the top-ranked state in Ease of Doing Business, what’s behind the ₹1.5 lakh crore in investment pledges, and why the state is prioritizing high-value industries over land and labour-intensive manufacturing.  We also unpack how Kerala plans to convert MOUs into functioning factories and real jobs, and why startups that once moved away are now beginning to stay.  Tune in if you’re curious about how Indian states are attracting investment and rethinking their development models. 0:00 – Trailer 1:18 – Is Kerala Still Fighting Old Perceptions? 5:59 – Kerala to Focus on Value-Added Manufacturing 7:45 – How to Start an IT Firm in Kerala & Where It Missed the Tech Bus 10:35 – What’s Blocking Startups from Scaling in the State? 11:15 – Can Kerala Retain Its Best Talent? 14:20 – Kerala’s Vision for a Free-Thinking Knowledge Economy 16:36 – Repositioning as an Investor-Friendly Destination 19:22 – What the “Nature, People, Industry” Motto Really Means 22:22 – Will Kerala Deliver on Its Investor Summit Promises? 23:42 – Why Vizhinjam Could Be a Game-Changer 26:00 – How Indian States Are Competing for Investments 28:47 – Is Stagnation in Productive Sectors Slowing Development? 32:38 – Is Kerala’s Geography a Barrier to Growth? 33:24 – Are Its Environmental Rules Too Rigid for Industry? 34:22 – Is Communism Holding Kerala Back? 37:48 – When the Communist Govt funded a Private Co. 41:17 – The Real Kerala Story 43:28 – The History Behind Kerala’s Education Revolution 45:14 – What the Kerala Model Must Fix 48:06 – Internet as a Basic Citizen Right 48:56 – Kerala’s Health Workers on the Global Frontlines 51:19 – Can Outsiders Easily Buy Land in Kerala? 53:01 – The State’s Only Unicorn Company 54:21 – Can Startups from Kerala Go Public? ------------- India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    53 мин.
  7. What Startups Can Learn from a $1.7B Co. Chief Information Officer | Karthik Chakkarapani, Zuora

    11 ИЮЛ.

    What Startups Can Learn from a $1.7B Co. Chief Information Officer | Karthik Chakkarapani, Zuora

    AI is changing how companies build and scale. But most pitch decks haven’t caught up. Karthik Chakkarapani, CIO of Zuora, has heard plenty of startup pitches but only a few stand out. He shares why most pitches fall flat, how to fix them, and how to present both the founder and the company in a way that drives real interest. We unpack what should go into your 30-second elevator pitch, why “Time to Value” needs its own slide, and how to bring up AI without sounding like everyone else. SaaS is changing fast and it’s no longer just about features, but about speed, clarity, and proof of value. We explore how the next wave of SaaS companies can truly differentiate themselves. Building a startup is different in a post-UI world, where users don’t click through screens but simply prompt systems to act. We discuss what it takes to build in a world of API-driven AI agents, along with real lessons on what most founders get wrong about working with large companies. If you're building SaaS in 2025, this conversation is for you. 0:00 – Trailer 1:05 – How the CIO Role Has Changed 3:21 – How Zuora Enables the Subscription Economy 5:45 – Is SaaS Becoming Headless? 7:55 – Are We Entering a Post-UI World? 10:37 – What’s the New Competitive Advantage? 12:31 – Will Entry-Level Jobs Be Replaced by Tools? 14:05 – What Metrics Will Matter in an Agentic AI World? 15:55 – How to Measure AI Adoption in Your Company 18:38 – What’s the Hype-to-Reality Ratio for AI? 20:19 – What Is the Biggest ROI AI Has Delivered? 23:53 – How Startups Can Get Deployed in Enterprises 27:10 – How Founders Should Use AI in Their Pitch 28:45 – Bolt-On AI vs. Built-In AI 32:26 – Most Common Myth About CIOs 35:03 – Why You Need a Prompt Library 36:04 – What to Avoid in Your Pitch Deck 37:21 – How Atomic Work Came Onboard 42:47 – The Underrated Soft Skills Founders Need 47:55 – 3 Examples of Killer 30-Second Elevator Pitches 51:59 – The “Time-to-Value” Slide Explained 53:46 – What Founders Get Wrong About Enterprises 54:58 – Top SaaS Misconceptions About Enterprise 57:00 – Where Enterprises Adopt AI the Fastest 59:45 – How the Next SaaS Companies Will Differentiate 1:00:33 – Bay Area vs. Bangalore vs. Chennai 1:03:33 – Rapid Fire Round ------------- ​​India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. ------------- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 ------------- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    1 ч. 5 мин.
  8. How To Build A Successful Startup In India ft Paras Chopra (Sold Wingify For $200 Million)

    4 ИЮЛ.

    How To Build A Successful Startup In India ft Paras Chopra (Sold Wingify For $200 Million)

    Three failed startups. One of India’s biggest B2B exits. Then returning 75% of investor money in the next venture. An entrepreneur who’s lived that arc is bound to have insights for anyone building or thinking of building. Paras Chopra, founder of Wingify (sold for $200 million), Nintee, and now Lossfunk, joins us this week. We discuss the small decisions that quietly define your startup: what product to build, how to structure your team, and why setting the right communication culture early can help. Paras shares what most founders overlook early on : Pricing isn’t about effort you put but about the value you create, why having competitors might actually be better than having none, and how financial metrics often distract from what really matters to customers. Paras talks about what changed between each attempt of building his startups, and why some lessons only reveal themselves the hard way and what shifts after you’ve seen both failure and success.  Whether you're launching your first company or planning your next, this conversation will give you the clarity needed to tilt the odds in your favor. Check out The Book of Clarity by Paras Chopra. 00:00 – Startups Should Be Like Cults 02:25 – Building a Founder’s Value System 03:25 – Bet on What Won’t Change in 10 Years 05:15 – What AI Can’t Do Well (Yet) 10:00 – Do Humans Even Want Accuracy? 10:57 – What Founders Should Not Build or Sell 13:35 – Are many competitors better than none? 19:47 – Why Repeating Success Is Hard 21:20 – Customer Value Metrics > Financial Metrics 23:35 – Why Paras’s Startup after Wingify Didn’t Work 27:00 – What Is Micro Communication? 30:41 – Writing Culture in a Startup 32:50 – Obsess Over Organisational Design 37:15 – Is Luck in Our Hands? 41:24 – Why Bias Is Risky for Entrepreneurs 42:35 – Great Startups Look Like Toys at First 44:00 – Why Deep Tech Startups Struggle to Succeed 46:09 – Paras’s New Venture Lossfunk 49:23 – Why Uncertainty Is a Startup Moat 55:56 – What Most Founders Get Wrong About Pricing 57:36 – Should Price be on Effort or Value? 59:23 – Wingify Innovated on Just One Metric 1:00:25 – What Is Failure for Paras? 1:04:08 – Diversify Your Self-Worth Like a Portfolio 1:05:21 – The Startup Game Is a Mental Game 1:06:43 – Did Wingify Create Wealth or Just Money? --- ​​India’s talent has built the world’s tech—now it’s time to lead it. This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India. What is Neon Fund? We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before. Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon. --- Check us out on: Website: https://neon.fund/ Instagram: https://www.instagram.com/theneonshoww/ LinkedIn: https://www.linkedin.com/company/beneon/ Twitter: https://x.com/TheNeonShoww Connect with Siddhartha on: LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/ Twitter: https://x.com/siddharthaa7 --- This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice. Send us a text

    1 ч. 9 мин.
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Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.  Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.  We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings. 

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