The B2B Growth Blueprint

Mark Osborne
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Interviews with Founders, Investors, Advisors, and CEOs at Boutique Professional Services and Early-Stage B2B SaaS andTech Firms who share the Systems and Processes that led to their initial success and scaling. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Marketers, Sales Leaders or Investors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book "Are Your Leads KILLING Your Business?"

  1. 2 天前

    Beyond the Exit: Building Significant Companies That Last with Scott Snider

    How Exit Planning Creates Value and Purpose Beyond the Business  Building a business is hard. Exiting it successfully — while aligning personal, financial, and legacy goals — can be even harder. That’s where Scott Snyder, President of the Exit Planning Institute (EPI) and operating partner at Snyder Premier Growth, has made his mark. A nationally recognized thought leader, entrepreneur, and co-author of Walking to Destiny, Scott helps business owners unlock true enterprise value and prepare for meaningful transitions.  In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne sits down with Scott to explore how exit planning is not just about selling a company, but about building a life of purpose beyond it. Scott shares his personal journey — from launching his first business at 17 and selling it seven years later, to becoming a professional indoor soccer player, and eventually leading EPI to become the go-to authority in exit planning education.  Key Takeaways:  The Value Acceleration Methodology™: Why aligning business, personal, and financial strategies creates stronger companies and more successful exits.  Identity Beyond Business: How Scott’s own exit taught him the dangers of letting a business define your entire self-worth.  Lessons from the Soccer Field: The discipline, teamwork, and resilience Scott carried from sports into entrepreneurship and leadership.  Common Pitfalls Owners Face: Why many business owners fail to prepare for transition and how to avoid losing significant value.  Purpose-Driven Planning: Why a successful exit is not just about financial gain, but about freedom, family, and creating lasting impact.  Quotes:  “Most owners wait too long to think about exit planning. It’s not about the event of selling — it’s about building a better business today.”  “If your business is your entire identity, the exit will be one of the hardest transitions you’ll ever face.”  “Exit planning is really just good business strategy with an end goal in mind.”  Conclusion:  Exit planning isn’t just for owners nearing retirement. As Scott emphasizes, it’s about running your company with intention, building transferable value, and preparing for both opportunities and challenges ahead. By integrating the principles of the Value Acceleration Methodology, entrepreneurs can secure financial freedom, protect their legacy, and step confidently into life after business.  Connect with Scott Snyder:  Exit Planning Institute Website  LinkedIn: Scott Snider

    32 分鐘

  2. 4 天前

    Is Your Business Ready to Sell Tomorrow with Zachary Beukema

    What if your business was always ready to sell, whether in two months, two years, or twenty? Too many founders miss out on growth or leave money on the table because their financials don’t reflect the real value of their company. In this episode of The B2B Growth Blueprint Podcast, host Mark Osborne sits down with Zachary Beukema, founder of The Lighthouse Group and fractional CFO who has advised growth-stage companies across multiple industries. Zachary has worked at Jefferies, Raytheon, and standout creator economy firm Pearpop, and taught advanced finance to professionals at firms like Blackstone and Deloitte, as well as at top universities like Stanford and Berkeley. His passion is helping founders turn complex financial situations into clear, actionable strategies that unlock growth and maximize valuation.  You’ll discover why cash flow can make or break your business, how operational inefficiencies quietly drain your margins, and why preparing your financials as if you’re selling tomorrow is the smartest way to scale today.    Key Takeaways:  Run your business as if you’re preparing to sell tomorrow. Clean financials increase both flexibility and valuation.  Monitor cash flow closely and identify bottlenecks in sales-to-billing processes. Small handoff issues can starve growth.  Regularly audit software, subscriptions, and expenses. Low-ROI tools drain resources that should fuel core growth.  Fractional CFO support can provide fresh perspective, investor-ready financials, and solutions tailored for growth stages.    Quotes:  “Prescription without diagnosis is malpractice.” – Mark Osborne  “Operate today with the end in mind.” – Zachary Beukema  “Finance is the language for understanding business.” – Zachary Beukema  “Cash is king, but only if you can collect it.” – Zachary Beukema  Conclusion:  Zachary showed how financial clarity drives real growth. By preparing your business as if you could sell tomorrow, you avoid hidden risks, strengthen cash flow, and make smarter decisions about expenses. These steps not only increase your company’s value but also give you freedom and confidence as a founder.    Connect with Zachary Beukema  Website: thelhgrp.com  LinkedIn: linkedin.com/in/zacharybeukema  Book a complimentary consultation: thelhgrp.com/contact

    29 分鐘

  3. 4 天前

    How Fractional Leaders Transform Small Business with Mike Walrod

    How do small businesses stop spinning their wheels and start gaining real traction? Many leaders feel stuck, unsure of how to align their teams, execute strategies, and grow sustainably. What if there was a proven operating system to cut through the chaos? In this episode, host Mark Osborne sits down with Mike Walrod, a seasoned operator with over 25 years of experience and a unique background as a fractional EOS integrator, COO, and business owner. Mike shares how the Entrepreneurial Operating System (EOS) transforms organizations by creating clarity, accountability, and alignment. With his blend of leadership, entrepreneurial experience, and passion for mental health and people development, Mike brings real-world lessons that help companies not just plan, but execute at the highest level.  Key Takeaways:  Understand the difference between an EOS implementer and integrator, and why both roles are essential.  Use EOS tools like accountability charts and L10 meetings to create clarity and alignment.  Treat fractional leadership as a bridge to build systems, reduce risk, and buy time before committing to full-time hires.  Focus on building long-term business value, not just short-term results, to prepare for future opportunities.  Quotes:  “Fractional is a bridge, from where you are to where you need and want to be.” – Mike Walrod  “I’ll do the plan if I come along for the ride. I want to make sure it’s executed, and if it needs to be changed, let’s change it.” – Mike Walrod  “One of the best things about being an integrator is seeing a team grow from one level to the next. Six months later, they’re killing it.” – Mike Walrod  “The breadth and depth of experience a fractional brings is a huge benefit for an organization.” – Mike Walrod  Conclusion:  This episode highlights how the right systems, tools, and leadership can turn confusion into clarity and execution into results. Whether you are a founder trying to align your team, or a leader preparing for long-term growth, Mike’s insights on EOS and fractional leadership show you that you don’t have to face the journey alone. The right structure and guidance can help your organization gain traction today and build value for tomorrow.    Connect with Mike Walrod  LinkedIn: linkedin.com/in/mikewalrod  Website: mikewalrod.com

    25 分鐘

  4. 9月8日

    How Partnerships Fuel Long-Term Business Success with Mark Wasiljew

    Building Strong Partnerships for Sustainable Business Growth  Partnerships are one of the most powerful levers for scaling a business—but they require more than contracts and agreements. They thrive on trust, alignment, and clear communication. In today’s competitive business landscape, companies that master the art of collaboration can accelerate growth, expand into new markets, and create long-lasting value.  In the B2B Growth Blueprint Podcast episode, host Mark Osborne speaks with Mark Wasiljew, a seasoned business leader with extensive experience in partnerships and joint ventures. Together, they explore the essential ingredients for building authentic relationships, navigating challenges, and leveraging partnerships to drive sustainable growth.    Key Takeaways:  ● Trust & Communication: Great partnerships are built on transparency, honesty, and consistent communication. Without trust, even the most promising ventures fail.    ● Navigating Cultural Differences: Successful global partnerships require cultural awareness and adaptability. Understanding how partners operate across borders strengthens collaboration.    ● Structuring Joint Ventures: Clear governance, aligned incentives, and defined responsibilities are crucial for making joint ventures thrive.    ● The Role of Empathy in Leadership: Empathy helps leaders connect deeply with both internal teams and external partners, creating stronger bonds and shared success.    ● Conflict as Opportunity: Disagreements are inevitable but can become growth opportunities if approached with openness and problem-solving.    ● Scaling Through Strategic Alliances: Partnerships that leverage complementary strengths can unlock massive growth potential while reducing risk.    Quotes  ● “Trust is the foundation of every successful partnership. Without it, nothing else matters.”  ● “Cultural sensitivity isn’t a soft skill, it’s a growth skill. It can make or break cross-border collaborations.”  ● “Partnerships succeed when both sides win. If one side always loses, the venture won’t last.”    Conclusion:  Partnerships are not just about transactions, they’re about relationships. As Mark Wasiljew explains, businesses that invest in trust, empathy, and clear structures will be positioned to scale faster and more sustainably. In an era where collaboration is essential, leaders who master partnership-building will have the edge in growth and innovation.

    31 分鐘

  5. 9月8日

    How AI Is Transforming PDFs Into Interactive Experiences with Alex Shevelenko

    Why do your best ideas lose their impact once they leave the room? You spend weeks building a killer presentation, pitch deck, or white paper, only to have it flattened into a static PDF that gets ignored, skimmed, or lost in inboxes. What if instead, your content came alive, pulling your audience into an experience as dynamic as the conversations you wish you could have with them?  In this episode of B2B Growth Blueprint, host Mark Osborne sits down with Alex Shevelenko, co-founder and CEO of RELAYTO. With a career spanning leadership at Salesforce and SuccessFactors (acquired by SAP for $3.4B), and as the mind behind the world’s first AI-powered experience platform, Alex is uniquely positioned to show why PDFs are holding companies back and what the future of interactive, AI-driven content looks like. His passion for transforming static communication into immersive experiences has made him a leader in the future of B2B engagement.  If you’ve ever wondered how to keep your audience’s attention, scale your founder’s passion, and compete with bigger players without getting lost in the noise, this episode will open your eyes to what’s possible.  Quotes:  “You’re competing for attention. A PDF is a black hole. If you’re lucky, they skim it.”  “A single interactive document can outperform an entire B2B website visit.”  “Generative AI creates content. Regenerative AI creates content that adapts to your audience.”  “The future isn’t about replacing PDFs, it’s about transforming them into experiences.”  Takeaways:  Stop treating PDFs as the final step—make them interactive experiences that build engagement.   Use AI to remove the burden of design and create professional, immersive content at scale.   Think of your audience as explorers. Let them navigate content like Netflix, not a static brochure.  Start small by uploading one PDF, then expand to hubs that transform your entire content library.  Conclusion: Transforming content requires more than great design, it demands smarter systems that scale engagement. By leveraging AI and interactive experiences, business leaders can move beyond static PDFs, capture real attention, and create communication that adapts and grows with their audience. This shift turns every piece of content into a tool for sustainable impact and lasting connection.  Links Mentioned: Guest Links: Website: RELAYTO: https://www.relayto.com

    33 分鐘

  6. 9月1日

    Building Culture That Drives Growth in Your Business with Mark Scrimenti

    Are you a founder-led company that feels stuck in complexity, struggling to scale despite strong demand? Do you find yourself saying yes to every client request, burning out your team, and leaving growth opportunities on the table? Are you frustrated that your culture and systems aren’t aligned, making it hard to scale consistently and profitably?  In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne welcomes Mark Scrimenti, a seasoned fractional COO, certified System & Soul coach, and founder of Vivid Path Consulting. Mark is passionate about helping professional services, SaaS, and e-commerce companies build smart systems, healthy cultures, and scalable business models. With experience scaling an e-commerce company from under $50M to over $150M, plus a career spanning tech, AI, and operations, Mark brings a rare blend of product strategy and operations expertise. His philosophy? Treat the business itself as a product designed, optimized, and scaled for long-term impact.  If you’ve ever wondered how to productize services, operationalize culture, or balance vision with execution, this conversation is packed with actionable insights.  Quotes:  “Culture is really the combination of core values and organizational habits.” –Mark Scrimenti  “Think like a product company, even if you’re a services business.” – Mark Scrimenti  “Strategy is not what you say yes to. It’s what you choose not to do.” – Mark Osborne  “Without culture, even the best strategy just sits in a binder.” – Mark Scrimenti  Takeaways:  Define culture simply: Core values plus organizational habits shape your company’s DNA.  Standardize and modularize: Treat services like products—repeatable, scalable, and customizable in modules.  Say “no” with discipline: Strategy comes from choosing what not to do, not saying yes to every opportunity.  Balance vision and execution: Use a one-page strategic roadmap to align purpose, strategy, and daily actions.      Conclusion:  Scaling a founder-led company isn’t about choosing between systems or culture, it’s about aligning both to create sustainable growth. As Mark Scrimenti shares, when you learn to productize services, build repeatable processes, and foster a strong culture, scaling becomes less about chance and more about strategy.    👉 If you’re ready to move beyond chaos and grow with clarity, don’t miss this episode of the B2B Growth Blueprint Podcast. Subscribe for more expert insights on scaling, leadership, and building companies that last.    Links Mentioned:   Connect with Mark Scrimenti on LinkedIn → Mark Scrimenti  Explore Vivid Path Consulting → vividpathconsulting.com

    32 分鐘

  7. 8月22日

    How AI Unlocks Hidden Patterns in Recruiting & Beyond with Jordan Thompson

    What happens when a startup founder blends years of experience in film, business development, and cutting-edge tech to tackle accessibility challenges with AI? In this episode, host Mark Osborne sits down with Jordan Thompson—startup mentor, advisor, and now founder of Recruited (RAIRecruited.com). Jordan shares his journey from the entertainment industry to robotics, eVTOL aircraft, and AI-powered recruiting tools for athletes. Together, they unpack the nuances of startup mentorship, the pitfalls technical founders often face, and how AI will transform not only recruiting but the way we live.    If you’ve ever wondered how to balance product vision with customer feedback, or how to create socially impactful startups that actually scale, this conversation is for you.    Key Quotes  “Strategy is going to beat tactics. If you’re a founder selling too fast without discovery, you’ve neglected the whetstone.” – Jordan Thompson  “Sales is a process, not an event. The battle is won or lost before the pitch begins.” – Mark Osborne  “If your sales reps aren’t invested enough to challenge your assumptions, they’re just selling what you give them—and that’s dangerous.” – Jordan Thompson    Key Takeaways  1. Prioritize customer discovery: Early conversations are more valuable than rushing sales; they uncover true product-market fit.  2. Focus on lead quality, not just volume: Misaligned leads waste time and resources.  3. Build inclusivity into AI: Technology should serve broader demographics, not just the top performers.  4. Guard against bias and opacity: Transparency and accountability must be core to AI adoption in startups.    Conclusion  Jordan Thompson’s journey shows the power of pairing technical innovation with accessibility-focused missions. From selling life insurance in college to mentoring founders and now leading his own AI startup, Jordan demonstrates that lasting success comes from curiosity, adaptability, and a commitment to social impact. This episode is a masterclass in how to grow startups that don’t just scale—but serve.    Links Mentioned  Guest Links:  [Recruited (RAIRecruited.com)](https://rairecruited.com)  [TBG Innovators](https://tbginnovators.com)

    33 分鐘

  8. 8月22日

    How to Build Brand Authority in B2B Tech with Loreta Tarozaite

    Why do so many growing companies hit a wall after early traction?   They obsess over lead generation, but fail to communicate a bigger story that inspires employees, investors, and customers alike. Without a clear brand voice and aligned internal communication, chaos creeps in, processes break down, and growth stalls.    In this episode of The B2B Growth Blueprint Podcast, host Mark Osborne speaks with Loreta Tarozaite, founder of Loreta Today and a strategic communications consultant with over 20 years of experience spanning TV journalism, Silicon Valley tech, and corporate executive communications. Loreta specializes in helping B2B technology companies and investors navigate critical transitions like IPOs, acquisitions, and accelerated growth. Her unique background in journalism and corporate strategy gives her a deep understanding of how to *humanize brands*, streamline operations, and help leaders step into their role as clear, inspiring communicators.    If you’re wondering how to transform communication chaos into brand authority and market presence, this episode delivers a practical framework you can start applying today.    Key Quotes  “Lead generation is important, but as you grow, you can’t rely on it alone. You need brand authority and executive presence.”  “Everything is interconnected: people, process, presence. If one breaks, growth slows down.”  “Humanization is key. Leaders who share struggles make themselves approachable and trustworthy.”    Key Takeaways  1. Shift Beyond Lead Generation – Don’t stop at leads; invest in strategic communications that build trust, authority, and long-term growth.  2. Audit the Three P’s – Evaluate people, process, and presence inside your company. Weakness in any area will affect growth.  3. Communicate with Consistency – Use town halls, open forums, and leadership updates to keep employees aligned and motivated.  4. Humanize Leadership – Authenticity and transparency build trust. Share struggles wisely, balancing openness with discretion.    Conclusion  Growth is more than just acquiring new leadsit’s about building a company that communicates effectively, aligns internally, and projects authority externally. As Loreta Tarozaite shows, the companies that thrive through IPOs, acquisitions, and rapid scaling are the ones that master the Three P’s: people, process, and presence. With the right systems and communication strategies in place, leaders can transform chaos into clarity and position their brand for lasting impact    Links & Resources  Website: [Loreta.today](https://loreta.today)  Connect with Loreta on LinkedIn

    27 分鐘
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簡介

Interviews with Founders, Investors, Advisors, and CEOs at Boutique Professional Services and Early-Stage B2B SaaS andTech Firms who share the Systems and Processes that led to their initial success and scaling. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Marketers, Sales Leaders or Investors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book "Are Your Leads KILLING Your Business?"

資訊

  • 創作者
    Mark Osborne
  • 活躍年代
    2024年 - 2025年
  • 集數
    102
  • 年齡分級
    兒少適宜
  • 版權
    © 2024
  • 節目網站
    The B2B Growth Blueprint