How Airtable is Ushering 500,000 Organizations Into The Era of AI | Howie Liu, CEO of Airtable The MAD Podcast with Matt Turck

In this episode, we sit down with Howie Liu, co-founder and CEO of Airtable, to explore the incredible journey of Airtable from its early days to becoming a powerhouse in the enterprise software space.

Howie provides a candid look at the challenges and learnings from transitioning Airtable from a PLG product to an enterprise platform, how companies are transforming their marketing operations with AI, and the transformative potential of AI in automating workflows and enhancing business processes.

AIRTABLE
Website - https://www.airtable.com/
Twitter - https://x.com/airtable

Howie Liu
LinkedIn - https://www.linkedin.com/in/howieliu/
Twitter - https://x.com/howietl

FIRSTMARK
Website - https://firstmark.com
Twitter - https://twitter.com/FirstMarkCap

Matt Turck (Managing Director)
LinkedIn - https://www.linkedin.com/in/turck/
Twitter - https://twitter.com/mattturck

(00:00) Intro(02:40) What is Airtable in 2024?(05:35) How does Airtable apply AI to its products?(11:56) What are the AI use cases in Airtable?(18:35) The tech behind Airtable's AI capabilities(22:22) Is Airtable going to become an AI-first company?(25:15) Will AI kill programming as we know it?(29:24) How do big enterprises think about AI?(34:46) How did Airtable go from PLG to a large enterprise product?(41:00) AI Categories(47:47) "We definitely had our hiccups"(51:20) Was PLG a ZIRP-era phenomenon?(56:29) Howie's journey as a CEO