How AllTrails won 2023 iPhone app of the year Growth Masterminds: mobile growth podcast

How do you become Apple's iPhone app of the year?

In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023.

How?
How does AllTrails grow?
How does AllTrails achieve 7X better retention than the average app
What decisions boosted AllTrails growth?

Schneidermann talks about taking over from the founder in 2015, growing the user base and revenue, and the critical role of their community. We also chat about the importance of continual product development

We end with Schneidermann's thoughts on success, staying humble, and surrounding oneself with smart, passionate people can drive success.

00:00 Introduction to the Journey of Success
00:25 The Making of an iPhone App of the Year
01:45 Understanding the Significance of Being iPhone App of the Year
04:10 The All Trails App: A Closer Look
05:18 The Journey from Startup to Success
07:24 The Decision to Reject Quick Flip and Aim for Long-Term Growth
07:44 Key Decisions that Ignited Growth
12:14 The Role of Product Development in Growth
25:33 The Importance of Regular App Updates
27:50 Advice for Aspiring App Developers
28:15 Conclusion: The Importance of Humility and Openness