How Ambitious Brands Do Content Marketing

Research shows brands that execute a documented content marketing strategy feel significantly less challenged when it comes to content marketing. They also consider themselves more effective and command a higher percentage of their marketing budget, according to the Content Marketing Institute.

There’s no one-size-fits-all strategy, but in today’s episode, we’ll hear from some ambitious brands, agencies, and marketers on how they are approaching content marketing. We dive not only into the development of content but how brands are strategically thinking about distribution and seeking opportunities to nurture community through content engagement. 

Advice and interviews from TeePublic, SALT, Catch, S&G agency, Book Pairings, and Jaime Lee.

Check out our blog 'Content Marketing: 9 Steps to Create a Killer Strategy'