How Ambitious Brands Rethink KPIs During a Crisis

How do you find your north star when thrown into a crisis? Legacy metrics can be misleading and unhelpful when assessing the current state of business. 

Recalibrating KPIs is essential to ensuring that your company is hitting its mark and satisfying your customers’ needs. In today’s episode, we chat with D2C companies that are expanding their digitization efforts and implementing systems to ensure that new customer behaviors are tracked, tested, and implemented into their marketing strategies.

Interviews and advice from Good and Bed, Betabrand, Pegasus, Catch, and Goodboy.

Reading resources

• https://www.adroll.com/blog/marketing/how-to-measure-your-multi-channel-marketing-strategy 
•  https://www.adroll.com/blog/growth-marketing/dont-pause-ad-spend