41 min
How Are Building Management Platforms Changing The Way We Live? With Jessica Beck & Marcela Sapone The Propcast
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- Technology
Summary: Louisa is joined by Jessica Beck, Co-Founder and COO of Alfred and Marcela Sapone, CEO and Co-Founder of Alfred for the 5th episode of season 9. During this episode, they discuss how building management platforms are changing the way we live. Taking a deeper dive into how Alfred came about and in which city it all began, they also touch on what the product is, what trends they are seeing, and why Alfred acquired a property management company. They wrap up this riveting chat by talking about their journey as female founders and what is next for Alfred. The value bomb from this episode is, “Once you build an asset, you need someone to manage that asset.”
Resources:
LMRE Global Recruitment and Search Consultancy LMRE YouTube Interviews
Companies Mentioned:
The Peloton Brookfield Properties Hines Related RXR Jamestown Greystar
Shout Outs:
John Fagan, Co-founder & CEO at doorkee
Key Insights From This Episode:
The people who were able to make it all work had one thing in common: they got really comfortable with asking for help as well as comfortable with the idea of a team backing them up. - Marcela Once you build an asset, you need someone to manage that asset. - Marcela Real estate has been very resistant towards tech enablement. - Marcela My advice to founders would be; it does take time but if you build a relationship and you go building by building, one building to ten buildings, you not only build a great relationship, but you actually get to build a great product and you get to learn and work with your customers to bring something to market. - Jessica We learned that in this space, there's so much fragmentation; there's fragmentation on the technology side, on the services side and on the operator side. - Jessica
About Our Guests:
Jessica Beck, Co-Founder and COO at Alfred
Jessica Beck is the Co-Founder and Chief Operating Officer of Alfred. Beck leads Alfred’s day-to-day operations and under her direction, Alfred has grown to be a leader in hospitality, successfully rolling out a national resident experience and building management platform with hundreds of thousands of units managed.
In an effort to expand Alfred’s footprint, Beck has negotiated and developed partnerships with some of the country’s largest real estate developers, expanding Alfred to 44 major cities across the country.
Along with Alfred’s Co-Founder, Marcela Sapone, Beck supports founders who want to live more consciously through WHITESPACE Ventures, a seed investment firm focused on design-led tech for better business.
From SXSW to the Sante Fe Institute’s Annual Business Network & Board of Trustees Symposium, Jess speaks regularly on entrepreneurship and building scalable solutions in the sharing economy. Beck holds an MBA from Harvard Business School and a BA in economics from Williams College, where she was captain of the women’s rugby team and graduated cum laude.
Marcela Sapone, Co-Founder and CEO of Alfred
Marcela Sapone is the CEO and Co-Founder of Alfred. Sapone launched Alfred with a mission to make help a universal utility in every home. Since 2014, under Sapone’s leadership, Alfred has expanded to serve more than 135,000 residents in 44 cities across the United States and Canada, and has been named as Fast Company's Top 50 Most Innovative Companies in 2018, 2019, and 2020.
As one of the first leaders in the sharing economy to advocate for fair compensation of service workers, Sapone adopted the company-wide policy of hiring all Alfred staff as W2 employees. Sapone has worked with the U.S. Department of Labor and the White House under the administration of President Barack Obama, as well as The Brookings Institute and The Aspen Institute’s Economic Opportunities and Financial Security Program, to advance these efforts of economic security for the future of employment. Along with Alfred’s Co-Founder, Jess Beck, Sapone supports founders who wa
Summary: Louisa is joined by Jessica Beck, Co-Founder and COO of Alfred and Marcela Sapone, CEO and Co-Founder of Alfred for the 5th episode of season 9. During this episode, they discuss how building management platforms are changing the way we live. Taking a deeper dive into how Alfred came about and in which city it all began, they also touch on what the product is, what trends they are seeing, and why Alfred acquired a property management company. They wrap up this riveting chat by talking about their journey as female founders and what is next for Alfred. The value bomb from this episode is, “Once you build an asset, you need someone to manage that asset.”
Resources:
LMRE Global Recruitment and Search Consultancy LMRE YouTube Interviews
Companies Mentioned:
The Peloton Brookfield Properties Hines Related RXR Jamestown Greystar
Shout Outs:
John Fagan, Co-founder & CEO at doorkee
Key Insights From This Episode:
The people who were able to make it all work had one thing in common: they got really comfortable with asking for help as well as comfortable with the idea of a team backing them up. - Marcela Once you build an asset, you need someone to manage that asset. - Marcela Real estate has been very resistant towards tech enablement. - Marcela My advice to founders would be; it does take time but if you build a relationship and you go building by building, one building to ten buildings, you not only build a great relationship, but you actually get to build a great product and you get to learn and work with your customers to bring something to market. - Jessica We learned that in this space, there's so much fragmentation; there's fragmentation on the technology side, on the services side and on the operator side. - Jessica
About Our Guests:
Jessica Beck, Co-Founder and COO at Alfred
Jessica Beck is the Co-Founder and Chief Operating Officer of Alfred. Beck leads Alfred’s day-to-day operations and under her direction, Alfred has grown to be a leader in hospitality, successfully rolling out a national resident experience and building management platform with hundreds of thousands of units managed.
In an effort to expand Alfred’s footprint, Beck has negotiated and developed partnerships with some of the country’s largest real estate developers, expanding Alfred to 44 major cities across the country.
Along with Alfred’s Co-Founder, Marcela Sapone, Beck supports founders who want to live more consciously through WHITESPACE Ventures, a seed investment firm focused on design-led tech for better business.
From SXSW to the Sante Fe Institute’s Annual Business Network & Board of Trustees Symposium, Jess speaks regularly on entrepreneurship and building scalable solutions in the sharing economy. Beck holds an MBA from Harvard Business School and a BA in economics from Williams College, where she was captain of the women’s rugby team and graduated cum laude.
Marcela Sapone, Co-Founder and CEO of Alfred
Marcela Sapone is the CEO and Co-Founder of Alfred. Sapone launched Alfred with a mission to make help a universal utility in every home. Since 2014, under Sapone’s leadership, Alfred has expanded to serve more than 135,000 residents in 44 cities across the United States and Canada, and has been named as Fast Company's Top 50 Most Innovative Companies in 2018, 2019, and 2020.
As one of the first leaders in the sharing economy to advocate for fair compensation of service workers, Sapone adopted the company-wide policy of hiring all Alfred staff as W2 employees. Sapone has worked with the U.S. Department of Labor and the White House under the administration of President Barack Obama, as well as The Brookings Institute and The Aspen Institute’s Economic Opportunities and Financial Security Program, to advance these efforts of economic security for the future of employment. Along with Alfred’s Co-Founder, Jess Beck, Sapone supports founders who wa
41 min