How B2B Marketers Can Create Hype Cycles with Emir Atli from HockeyStack

In this episode of Demand Gen Chat, Emir Atlı, Co-Founder and CRO at HockeyStack joins Tara Robertson to talk about the amazing growth at HockeyStack has seen recently, mainly thanks to their LinkedIn presence. He shares how HockeyStack creates hype around their product by launching new features every two weeks and turning small additions into teasers. Emir also discusses how they turn customer feedback into marketing announcements and free products. In addition, Emir discusses his current focus on building a new media company called The Flow, where every hire is turned into a content piece, and how they are rebranding HockeyStack around the core message of easy and quick attribution.

Episode Links:

Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/

Follow Emir Atli on LinkedIn: https://www.linkedin.com/in/emircatli/

Check out HockeyStack: https://hockeystack.com/

Check out The Flow: https://hockeystack.com/the-flow

HockeyStack’s Y Combinator documentary: https://www.linkedin.com/posts/activity-7059533487497768962-YRqI?utm_source=share&utm_medium=member_desktop

Follow Justin Rowe: https://www.linkedin.com/in/justin-rowe-4043339b/

Follow Dee: https://www.linkedin.com/in/paidthacosttobedaboss/

Follow Canberk: https://www.linkedin.com/in/canberkbeker/

Follow Mark: https://www.linkedin.com/in/mkosoglow/

Check out Lavendar.ai: https://www.lavender.ai/

Check out Navattic: https://www.navattic.com/

Check out Clearbit: ​​https://clearbit.com/

For even more marketing tips…

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Timestamps: 

 0:00:00 Introduction to the episode and Emir

 0:00:26  Emir's take on marketing and how to be interesting. 

 0:01:52  The importance of creating hype and announcements for product launches. 

 0:02:58  Balancing marketing announcements with technical updates and feedback from customers. 

 0:04:05  Focus on the current quarter and how new hires will change day-to-day tasks. 

 0:04:36  Turning everything into a content piece and building a connection with the audience. 

 0:05:07  Focus on The Flow, a new media company, and building a dedicated show for the team. 

 0:06:12  Making every team member an expert in their own area and coming up with new categories of video series. 

 0:06:39  Rebranding the website and aligning sales, marketing, and customer success around a single message. 

 0:07:35  Core focus on attribution and getting as much data as possible to understand the customer journey. 

 0:09:42  Emir's role as a bridge between marketing and sales and advice on last touch tables and linear tables for content and ads. 

 0:10:14  The debate on software attribution versus software-based Attribution and the importance of doin