How BI & Analytics Departments Are Changing the Game Behind the Business of Sports

BI and analytics are having a moment.

Back in 2017, only 20% of organizations said they had a BI department. But as technology has developed and skill sets have broadened, BI and analytics are now becoming essential to the success of any sports or entertainment organization.

In this episode, we’re going to give you a view into how BI/Analytics departments are run in three different organizations at different stages of their BI evolution.

Our pro panel includes:

- Kari Innes VP of Business Intelligence at Kroenke Sports & Entertainment

- Kyle Buckhardt, Sr. Dir. of Business Intelligence at New York City Football Club (NYCFC)

- Jacob Rosen, Dir. of Business Strategy and Analytics at Memphis Grizzlies

We discuss:


- The evolution and makeup of the BI department


- Showing the value of data and strategy


- Transitioning from the customer journey to the fan journey


- Where the industry is heading next

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