On Good Authority: Publishing the Book that Will Build Your Business

Anna David
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On Good Authority: Publishing the Book that Will Build Your Business

There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

  1. Remaining Behind-the-Scenes with 16-Time NYT Bestselling Author Hilary Lifton

    27 NOV

    Remaining Behind-the-Scenes with 16-Time NYT Bestselling Author Hilary Lifton

    Hilary Lifton is not one to boast, and I write that with more understatement than you can imagine. I was introduced to her recently at a party by someone who said she was a big ghostwriter. When I asked her about her career, she mentioned working on a self-help book. It was only when I Googled her later that I learned she has written 16 New York Times bestsellers and is one of the most sought-after ghostwriters alive. (While she chooses not to name her bold-faced clients, you can find out who some of them are by going to her site.) I've never had such an interesting conversation about ghostwriting and I challenge you that you've probably not heard one. I know that's setting expectations quite high but I'm ready to meet them!

    41 min
  2. Using Beta Readers Who Disagree with Your Premise with Arlina Allen

    20 NOV

    Using Beta Readers Who Disagree with Your Premise with Arlina Allen

    Arlina Allen is a force in the recovery movement. Sober for over 30 years, she's been releasing episodes of her top 1% podcast, ODAAT Chat, for over eight. She's also been working on a book for almost that long—and now it's finally here! The 12-Step Guide for Skeptics: Clearing Up Common Misconceptions of A path to Sobriety is out now and for it, she showed her book-in-progress to people who not only didn't agree with what she was writing but who actually disagreed. In this episode, we talked about her process, how she realized that her original idea for the book was more an article than a book and the way her podcast set her up for book sucess.

    34 min
  3. How a Book is the Gift That Keeps on Giving with Dr. Doug Brackmann

    13 NOV

    How a Book is the Gift That Keeps on Giving with Dr. Doug Brackmann

    Dr. Douglas Brackmann isn't like anyone else you meet. He's far more intense and brilliant—the kind of person you find yourself telling your deepest and darkest secrets to when you had just planned to ask him about the weather. The author of Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALs, Pro Athletes, and Maybe YOU, Brackmann is revered among top entrepreneurs. And while he admits that he already had "disciples" before publishing Driven, the book still radically transformed his practice, career and life. \Although the tips he provides about building authority with a book are priceless, I was even more intrigued. by how much credibility he says the book has given him (even though he already has two PhDs!) Listen and get inspired. And if you relate to what he says about being a driven person...A) I feel your pain and B) there are many ways to work with Brackmann on that. Find out what they are by going here. (BTW: I was on his podcast a few months ago. You can hear that here.)

    37 min
  4. Why the Ex-CEO of a $550 Million Company Did a Book Now with Erika Badan Ayers

    9 OCT

    Why the Ex-CEO of a $550 Million Company Did a Book Now with Erika Badan Ayers

    Erika Ayers Badan calls herself a “token CEO”, the rare female employee in the highest rank of a bro-roar sports and new media culture—specifically, at Barstool Sports, which she took from a rough-and-tumble sports and betting brand and turned it into a $550 million juggernaut with more than 5 billion monthly video views and 225 million followers.   In her book, Nobody Cares About Your Career: Why Failure Is Good, The Great Ones Play Hurt, and Other Hard Truths, she talks about all that and more. And in this podcast episode, she discusses why she decided to do a book at this point in her career, how it serves as a “receipt” for what she’s done and how she truly doesn’t give an f what other people think.

    26 min
  5. Why People Lose Steam on Their Books with Jill Ishkanian

    1 OCT

    Why People Lose Steam on Their Books with Jill Ishkanian

    It’s truly a crime that there’s no TV series about Jill Ishkanian. The lone female tabloid reporter in a sea of men, Ishkanian has been raided by the FBI, exonerated Meghan Markle and been late to a lunch date with me because she thought she saw Kevin Costner driving. And those are just three of dozens of fascinating facts! Yet, despite the fact that she’s been technically employed as a writer for decades and knows she has a hell of a story to tell, she’s been stalled on writing her book. Why is that? And how can we—yes, the collective we—help her? It’s all in this episode.

    43 min
  6. How Book Publishing Is Evolving with Agent Mark Gottlieb

    24 SEPT

    How Book Publishing Is Evolving with Agent Mark Gottlieb

    While Mark Gottlieb has agenting in his blood—he’s a second generation lit agent—he’s not your typical agent. He doesn’t specialize in any particular genre but bounces between fiction and nonfiction, with some children's books and graphic novels in between. And though he works with the Big Five publishers, he’s open-minded when it comes to self-publishing and the new wave of publishing.   In this episode we talked about how being a writer requires audacity, how tough it is to make a living as an author without a side profession and how most people don’t even know what a lit agent is, among many other topics.

    38 min
  7. Boost Your Business by Sharing Your Story (Solo Episode)

    12 JUL

    Boost Your Business by Sharing Your Story (Solo Episode)

    Here's a special release for you: the keynote I recently gave at a mastermind that encompasses so much of what I know to be true about coming up with your book idea. It's short but sweet. Enjoy! FOR MORE ABOUT THE PODCAST AND OTHER STUFF, GO TO WWW.ONGOODAUTHORITYPOD.COM.

    23 min
  8. How to Use Instagram Reels to Blow Up Your Book with Erin Lee

    3 JUL

    How to Use Instagram Reels to Blow Up Your Book with Erin Lee

    You know that kindergarten teacher we all wish we'd had? That's Erin Lee. But part of what makes us all wish she'd been our teacher is the fact that in addition to being a teacher, she's an award-winning children's book author. Still, as we discuss quite a bit around here, being an amazing author doesn't always guarantee book sales. But Erin HAS sold thousands of books. So how has she done it? Well, she started dressing up as her five-year-old students to create engaging Instagram reels. These relatable and humorous videos have since fostered a thriving online community where Erin shares educational content, entertainment and promotes her books. I was actually interviewing Erin for my other podcast when I realized the information she was sharing was such book publishing GOLD that I had to switch gears and release it on this long-neglected feed. In this episode, she breaks her IG strategy down piece by piece. So good, so tactical. She actually makes Instagram sound fun AND useful. When have you last heard it described that way?

    37 min
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There are people who launch books and end up just having a nice thing to put on their shelves. Then there are people who launch books that transform their careers—and lives. As a former member of the first group, Legacy Launch Pad publisher and New York Times bestselling author Anna David strongly urges you to be part of the second. In this show, she talks to entrepreneurs and authors about how to intentionally launch the book that will serve as the best business card and marketing tool you’ve ever had—and then how to use that to build your business even more. Named one of the best publishing podcasts by LA Weekly, Feedspot, Podchaser and Kindlepreneur, On Good Authority features solo episodes as well as interviews with best-selling authors, entrepreneurs and publishing insiders. It has had over a million downloads, regularly appears on the top 100 career podcast list and manages to make discussions about publishing funny. Popular episodes include interviews with Chris Voss, Robert Greene and Lori Gottlieb.

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