Rocky Mountain Marketing- Digital Marketing for Entrepreneurs

Katie Brinkley
  • 4.9 (185)
  • 创业
  • 半周一更

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

  1. How to Use Psychology to Attract Your Dream Clients with Lisanne Murphy

    5天前

    How to Use Psychology to Attract Your Dream Clients with Lisanne Murphy

    Ever wonder why your marketing isn’t attracting the right audience—even when your product is great? In this episode, I sit down with Lisanne Murphy, creator of Lumina Growth Lab and a master of scaling businesses using psychology-driven strategies. We explore what “dream traffic” actually means, why not all leads are created equal, and how understanding your audience’s behavior can cut acquisition costs in half. You’ll learn: Why demographic targeting isn't enoughHow to shift your messaging in response to market dynamicsThe psychology behind scroll-stopping contentStrategic slowing down for better business clarity Timestamp: 00:00 Introduction to Psychological Marketing 01:04 Meet Lizanne Murphy: Scaling Businesses with Psychology 02:07 Understanding Dream Traffic 09:12 Psychological Triggers for Immediate Action 17:06 The Importance of Slowing Down for Business Success 22:50 Conclusion and Ways to Connect If you’re a business owner, coach, or entrepreneur looking to grow smarter—not harder—this episode is a must-listen. Tune in now to discover how to turn dream traffic into loyal clients. Visit Lisanne Murphy: Website: https://themarketingmatrixpodcast.com/ LinkedIn: https://www.linkedin.com/in/lisanne-murphy Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

    26 分钟
  2. How to Make ChatGPT Sound Like You Using Human-First AI Marketing to Grow your Business with Mike Montague

    9月2日

    How to Make ChatGPT Sound Like You Using Human-First AI Marketing to Grow your Business with Mike Montague

    In this episode of Rocky Mountain Marketing, I’m joined by Mike Montague, creator of the Avenue 9 AI Tools list and a leading voice in ethical, human-first marketing with AI. We dive into the tools, mindset shifts, and ethical considerations every business owner needs to navigate the evolving AI landscape. Whether you're a seasoned entrepreneur or just testing the waters with ChatGPT, this episode will help you better understand how to use AI—and more importantly, why your voice still matters. From improving productivity to saving hours of admin work, we talk through Mike’s favorite tools (including which ones are worth paying for), how to maintain authenticity when automating, and the three “C’s” every business owner should remember in the age of AI: Creativity, Curation, and Coaching. What You’ll Learn: Mike’s top 9 AI tools for content, systems, and time managementHow to use AI without sounding robotic or genericWhy human-first marketing is the future of business growthHow to create a voice model in ChatGPTWhere most small business owners go wrong with automation Timestamps: 00:00 Introduction: Transforming Your AI Experience 01:06 Meet the Expert: Mike from Avenue Nine 02:19 Philosophy of Human-First AI Marketing 05:09 AI Tools for Small Business Owners 10:35 Zoom AI Companion: Perfect Attendance Award 14:26 Notebook LM: Most Organized and Best Banter 17:04 Podcasting and Presentation Tools 22:19 Grammarly and Whisper: Enhancing Your Writing 25:09 Sales Connector: LinkedIn Networking 27:06 Final Thoughts and Takeaways If you're ready to work with AI (instead of competing against it), this episode is your roadmap. Subscribe to Rocky Mountain Marketing for fresh, human-centered strategies that actually move the needle—and don’t forget to share this episode with a fellow creator or coach who’s ready to scale smarter. Visit Mike Montague: Website: https://avenue9.com/mike-montague/ LinkedIn: https://www.linkedin.com/in/mikedmontague Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

    31 分钟
  3. Podcast Blueprints that Drive Business with Megan Dougherty

    8月26日

    Podcast Blueprints that Drive Business with Megan Dougherty

    Starting a podcast is easy—but building one that shortens your sales cycle, drives high-ticket leads, and supports your business? That’s a different game. In this episode, Katie sits down with Megan Dougherty of One Stone Creative to unpack the business strategy behind podcasting. They dive into podcast value math, why most shows fail to convert, and how to create episodes that become evergreen sales tools. What You’ll Learn: How to design a podcast that fits your business goalsWhy 12-15 focused episodes might be more powerful than 100 inconsistent onesThe real KPIs that drive ROI (hint: it’s not downloads)When (and how) to turn your podcast into a strategic referral engine Timestamps: 00:00 Introduction and Podcasting Strategy Overview 01:08 Guest Introduction: Megan Doherty 02:06 Common Misconceptions About Podcasting 03:47 Designing a Podcast for Business Outcomes 05:10 Shortening the Sales Cycle with Podcasts 08:05 Entertainment vs. Business Podcasts 09:56 Measuring Podcast Success 13:54 Business Podcast Blueprints and State of Business Podcasting Report 21:07 Final Thoughts and Contact Information Want to create a podcast that does more than entertain? Visit podcastingforbusiness.com for Megan’s full blueprint. DM Katie on LinkedIn if you want help bringing your podcast strategy to life. Visit Megan Dougherty online: Website: http://podcastingforbusiness.com/ LinkedIn: https://www.linkedin.com/in/doughertymegan/ Podcast: https://podcasts.apple.com/us/podcast/the-business-podcast-spotlight/id1801282981 Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

    23 分钟
  4. What Legal Mistakes Could Cost Your Startup Big Time with Jeff Holman

    8月19日

    What Legal Mistakes Could Cost Your Startup Big Time with Jeff Holman

    In this episode of Rocky Mountain Marketing, host Katie Brinkley speaks with Jeff Holman, founder of Intellectual Strategies and a seasoned attorney who helps startups and growing businesses navigate the tricky legal terrain of entrepreneurship. They dive into the most common legal mistakes founders make, such as skipping trademark registration, not having the right agreements in place, and relying too heavily on AI-generated contracts. Jeff explains why legal protection isn't just for "later" and how foundational documents like founder agreements and offer letters can save entrepreneurs time, money, and stress down the road. From trademark myths to fractional legal teams, this episode is packed with actionable insights for small business owners ready to scale smart and safe. What You’ll Learn: Why skipping trademark registration could cost you big laterThe difference between branding assets and trademark-worthy materialsWhen and why to use founder agreements or offer lettersWhy AI-generated legal documents can hurt more than helpHow to plan your legal strategy based on where your business is headed Timestamps: 00:00 – Intro 03:15 – Why trademarks matter more than you think 08:40 – Avoiding partnership disasters 14:00 – The AI trap: what not to DIY legally 20:00 – How to structure legal support as you grow 28:15 – What questions to ask during your first legal consult 34:00 – Closing thoughts and next steps Ready to stop guessing and start protecting your business the right way? Hit play on this episode and walk away with actionable legal strategies that every founder, coach, or creator must know. Don’t wait until it’s too late—your brand deserves to be protected from the start. Subscribe to Rocky Mountain Marketing for more expert-backed tips on growing your business with confidence.   And if you found this episode valuable, share it with another entrepreneur who needs to hear this today. Your business is worth protecting—start now. Visit Jeff Holman online: Website: https://www.intellectualstrategies.com/ LinkedIn: https://www.linkedin.com/in/holman/ Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

    30 分钟
  5. How to Create Trust-First Marketing (Without Posting Every Day) with Sara Nay

    8月12日

    How to Create Trust-First Marketing (Without Posting Every Day) with Sara Nay

    In this episode of Rocky Mountain Marketing, I’m joined by Sara Nay—CEO at Duct Tape Marketing—to dive into a smarter, more sustainable way to grow your business with strategy-first content. We’re talking about what most business owners get wrong when it comes to content, how the Marketing Hourglass can change the way you view your sales journey, and how AI and automation can elevate—not replace—your marketing. Whether you're a solopreneur, service provider, or marketer stuck in the "post more!" cycle, this episode will show you how to simplify your efforts and focus on what actually moves the needle. What You’ll Learn: The 7 stages of the Marketing HourglassWhy your existing clients are your greatest marketing assetHow AI can help create smarter content (and where not to use it)How to use buyer behavior data to drive your next campaign Timestamps 00:00 – Intro: Meet Sara Nay 02:10 – What is the Marketing Hourglass? 06:45 – Common mistakes in content strategy 10:30 – How to use AI for smarter marketing 13:50 – Automating the customer journey 18:15 – Turning customers into referral machines 22:00 – Final advice for simplifying your strategy Tune in now and stop creating content that goes nowhere! Visit Sara Nay online: Website: https://ducttapemarketing.com/ LinkedIn: https://www.linkedin.com/in/saranay Youtube: https://www.youtube.com/c/ducttapemarketingvideo Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

    25 分钟
  6. How to Put Your Business on Roku, Tubi, Hulu and Get Results with Marilyn Jenkins

    8月5日

    How to Put Your Business on Roku, Tubi, Hulu and Get Results with Marilyn Jenkins

    If you’ve been pouring money into Facebook ads with zero return or relying on Google only to end up buried on page three, it’s time for a shift. In this episode, I sit down with digital marketing veteran Marilyn Jenkins, founder of MJ Media Group, who’s been helping local businesses scale since before most people had email. She breaks down exactly how local businesses are getting 14X ROI using streaming TV ads, how to target zip codes like a sniper, and why Google Business Profile is your make-or-break moment. If you want your business in front of your ideal customer while they’re binge-watching Roku or Tubi, this episode is for you. Key Takeaways: Streaming TV ads are non-skippable and more cost-effective than you thinkYou can target specific zip codes, languages, and behaviorsYour Google Business Profile must be optimized before launching adsLocal businesses—from real estate agents to home services—are seeing massive ROIStrategy without execution is just noise. Pick one thing from this episode and take action. Timestamps: 00:03 – Why your digital ads aren’t converting 02:00 – Meet Marilyn Jenkins: Digital OG with 14X ROI results 04:08 – Why brand visibility is more important than ever 06:44 – Streaming ads are the new TV gold rush 08:40 – How to get started (even with a small budget) 10:05 – Targeting by zip code, language, and behavior 13:00 – The streaming networks you need to know 14:22 – Cost comparison: Streaming TV vs Facebook vs Google 20:53 – Biggest mistake small businesses make with TV ads 22:41 – Why your Google Business Profile is non-negotiable 24:12 – Final thoughts and how to get started Here’s a challenge for you - audit your digital presence—starting with your Google Business Profile. Follow Rocky Mountain Marketing and share this episode with someone still running ads without a plan. Visit Marilyn Jenkins online: Website: https://marilynjenkins.online/ LinkedIn: https://www.linkedin.com/in/marilynjenkins/ Instagram: https://www.instagram.com/lawmarketingzone/ Youtube: https://www.youtube.com/@lawmarketingzone Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

    26 分钟
  7. The 5 Pillars Every Small Business Needs to Grow Sustainably with Jessica Millhiser

    7月29日

    The 5 Pillars Every Small Business Needs to Grow Sustainably with Jessica Millhiser

    Raise your hand if you've ever said, “I'll figure it out later.” Spoiler: later often turns into never—and as entrepreneurs, that’s a recipe for burnout. On today’s episode of Rocky Mountain Marketing, I’m joined by business operations strategist Jessica Millhiser, founder of J Mills Consulting. With nearly two decades of experience in operations, leadership, and coaching, she’s on a mission to help entrepreneurs shift from reactive to strategic using her five foundational pillars: business identity, client experience, business organization, team growth, and strategic planning. Whether you’re stuck in the weeds of your to-do list, unclear on your version of success, or overwhelmed trying to scale your team—this episode will help you design the business you actually want. Grab a pen, because this one’s full of actionable wisdom that will get you out of your head and moving forward in real-time. Key Takeaways: Why “business identity” is deeper than a mission statement—and how to embody itJessica’s 5 Pillars for sustainable growth (and what most entrepreneurs skip)How defining your version of success leads to confident decision-makingThe truth about effective delegation and building the right teamStrategic planning tips that help you stay focused (and stop chasing shiny objects) Timestamps: 00:00 – Katie’s 3 a.m. idea problem (sound familiar?)01:45 – Meet Jessica Millhiser of J Mills Consulting04:13 – What is your business identity, really?10:39 – The 5 foundational pillars of sustainable growth14:47 – Growing your team? Here’s what most founders miss21:06 – Designing the business you want24:53 – Actionable steps to take this week This week’s challenge: Take 20 minutes to get one idea out of your head and onto paper—whether it’s a to-do list, a client journey map, or your version of success. Clarity comes from action. If this episode brought you clarity, insight, or even just a deep exhale—please hit subscribe, leave a review, and share it with a fellow entrepreneur. Visit Jessica Millhiser online: Website: https://www.jmillsconsulting.com/ LinkedIn: https://www.linkedin.com/in/jessicamillhiser/ Instagram: https://www.instagram.com/jmills_consulting/ Email: jessica@jmillsconsulting.com Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #RockyMountainMarketing #SmallBusinessStrategy #EntrepreneurshipTips #BusinessOperations #TeamGrowth #StrategicPlanning #BusinessSuccess #Podcast #BusinessOperations #ScaleYourBusiness #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

    27 分钟
  8. Post Less. Convert More. Our Exact Engagement Strategy

    7月22日

    Post Less. Convert More. Our Exact Engagement Strategy

    Here’s a question I’ve been asking clients—and myself: What if posting less actually gets you more traction? In this episode of Rocky Mountain Marketing, I’m peeling back the curtain on how my team at Next Step Social scaled back on content volume, leaned into intentional engagement, and won two international creative awards in the process. This is the exact strategy that’s helping our clients spark real conversations, build trust, and turn community into conversions—all without posting every single day. If you’re tired of the content treadmill, or if your current strategy feels like more noise than impact, this episode is for you. Key Takeaways: Why high-volume posting is not the key to engagementThe “Four Post Strategy” that changed everything for usHow intentional content creates deeper connectionsWhat winning two Hermes Creative Awards means for content strategyWhy it’s time to shift from chaos to connection in your marketing Timestamps: 00:03 – Can posting less actually grow your business? 01:00 – Why you don’t need to be on all five platforms 02:20 – What is the Four Post Strategy? 03:45 – The results: more DMs, comments, and conversions 04:25 – How Next Step Social won 2 gold Hermes Creative Awards 06:00 – The real reason this strategy works 06:45 – Invitation to work with Next Step Social Ready to simplify your content while growing your business? Let’s talk strategy → yournextstep.agency DM me on LinkedIn, Instagram, or Facebook. Let’s connect! Learn more about Katie and Next Step Social & Podcasting: Speaking: https://katiebrinkley.com/ Website: https://yournextstep.agency/ Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #IntentionalMarketing #ContentStrategy #SocialMediaGrowth #MarketingWithPurpose #KatieBrinkley #RockyMountainMarketing #FourPostStrategy #SocialMediaSimplified #Podcast #HermesAward #EngagementStrategy Hosted on Acast. See acast.com/privacy for more information.

    7 分钟
查看全部 409 集

预告

4.9
共 5 分
185 个评分

关于

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

信息

你可能还喜欢