Loyalty builders Open Loyalty

This is the second part of the interview with Geoffrey Schiavon, Head of Marketing & Client Success and Jonas Minke, Head of Product at dacadoo.

The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results.

In the second part we explore:


different gamification mechanics
real-life use cases
and share advice for businesses interested in using composable tech to build customer engagement and loyalty

Connect with us:

Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/

Jonas Minke: https://www.linkedin.com/in/jminke/

Irek: https://www.linkedin.com/in/iklimczak/

dacadoo case study: https://www.openloyalty.io/clients/dacadoo

dacadoo: https://www.dacadoo.com/

Open Loyalty: https://www.openloyalty.io/

The Loyalty builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io

This time I’m so excited, because we're discussing successful strategies for acquiring, engaging, and retaining customers with our own customers!

The goal of this episode is to share real-life use cases to help you design and Implement loyalty and gamification mechanics to drive business results.

Here’s what we discuss in the episode:


acquiring, engaging, and retaining customers with gamification
designing and implementing effective loyalty and gamification mechanics
real-world examples and use cases

Connect with us:

Geoffrey Schiavon: https://www.linkedin.com/in/geoffreyschiavon/

Jonas Minke: https://www.linkedin.com/in/jminke/

Irek: https://www.linkedin.com/in/iklimczak/

dacadoo case study: https://www.openloyalty.io/clients/dacadoo

dacadoo: https://www.dacadoo.com/

Open Loyalty: https://www.openloyalty.io/

The Loyalty builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io

In this episode, we're discussing loyalty tech in the fuel retail industry and the reasons for transitioning from monolithic software to a modern composable approach.



The goal of this episode is to inspire fuel retailers to adopt composable technology by showcasing the opportunities it offers.



Our guest is Łukasz Słoniewski, CEO at Omnivy and an expert in implementing and integrating loyalty technology to achieve true omnichannel experiences.



Here’s what we discuss in the episode:


The changes in fuel retail businesses including customers getting used to the phygital experiences, and the growing importance of the mobile applications
The specifics of a fuel retail business
The evolution of loyalty tech
what that composable architecture means + a great analogy
How to move from a monolith to a composable tech
Elements of a composable tech stack for fuel retailers



Link to the Composable Tech Stack for Fuel Retail Loyalty white paper: https://omnivy.io/fuelwhitepaper



Connect with us:

Łukasz Słoniewski: https://www.linkedin.com/in/lslo/

Omnivy: https://omnivy.io/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io

This is the second part of our discussion with Thomas Rypens, Direct to Consumer Director at Club Brugge.

This part is co-hosted by Hubert Świątkowski - our expert in fan engagement and loyalty in sports.



In this episode Thomas covers:


the key performance indicators his team uses to learn and grow
technology that opens the team towards innovation
the future trends in fan engagement.



Connect with us:

Thomas Rypens: https://www.linkedin.com/in/thomasrypens/

Club Brugge: https://www.clubbrugge.be/en

Hubert: https://www.linkedin.com/in/hubert-swiatkowski/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: ⁠podcast@openloyalty.io⁠

This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge!

The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results.

Joining us today is Thomas Rypens, Direct to Consumer Director at Club Brugge.



Here’s what we discuss in the episode:

Club Brugge's vision for fan engagement
Key technologies driving fan engagement
Design thinking methodology at Club Brugge
The team structure and tech that allow for innovation


Connect with us:

Thomas Rypens: https://www.linkedin.com/in/thomasrypens/

Club Brugge: https://www.clubbrugge.be/en

Hubert: https://www.linkedin.com/in/hubert-swiatkowski/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.



As Daniel said: “It’s not magic, it’s engineering”



Here’s what we discuss in the episode:


How to use loyalty programs to enrich ecommerce data


Suggestions for businesses who want to transform into data-driven businesses


Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size


How a loyalty program can help you build a better churn prediction model



Connect with us:

Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/

Nostre: https://www.valueships.com/nostre-data-science

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io