Persuasion by the Pint

Jonathan Taylor & Sean McCool
  • 4,9 (13)
  • MARKETING
  • CHAQUE SEMAINE

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

  1. 23 AOÛT

    The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation

    On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has spent decades studying how technology shapes human behavior and decision-making. One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—likes, shares, endless scrolls, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.

    1 h 18 min

  2. 16 AOÛT

    The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates

    On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan's work by visiting https://measurableadvertising.com.

    1 h 21 min

  3. 9 AOÛT

    Selling Ozzy Osbourne's DNA, Burger King's Gamification Strategy, and Is AI Conspiring to Kill Us?

    On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy's DNA, Burger King's brilliant strategy for more in-app engagement, and finally... does AI have a sinister side it's hiding from us?

    47 min

  4. 2 AOÛT

    Pitch Perfect: Inside the Charm of Persuasive AI Voices

    On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.

    47 min

  5. 26 JUIL.

    The Secret Sauce Behind Cult Followings - Strategies from the Biggest Retailers

    On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.

    1 h 12 min

  6. 12 JUIL.

    Author vs AI – How to Write a Book a Week Without Using AI

    On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total). She’ll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.

    1 h

  7. 4 JUIL.

    AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization

    AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.

    1 h 1 min

  8. 21 JUIN

    Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist

    AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to earn the title “Board Certified Fellow” from the National Guild of Hypnotists. He is also a Master Practitioner of NLP.

    45 min
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À propos

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer).

Informations

  • Création
    Jonathan Taylor & Sean McCool
  • Années d’activité
    2018 - 2025
  • Épisodes
    181
  • Classification
    Contenu explicite
  • Copyright
    © 2018
  • Site web de l’émission
    Persuasion by the Pint