Product Marketing Life

Product Marketing Alliance
  • 3.5（21則評分）
  • 行銷
  • 每月更新
Product Marketing Life

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

  1. 2 天前

    The #1 thing to know about launching free trials with Allison Rona

    In this episode of the Product Marketing Life podcast, host Collin Mayjack sits down with Allison Rona, a Director of Product Marketing and PMA ambassador. Allison shares her firsthand experience launching a free trial at a sales-led organization, providing valuable insights into the complexities and challenges involved.

    42 分鐘

  2. 11月8日

    The good, bad, and spicy of transparent pricing with Madeleine Work

    Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

    40 分鐘

  3. 10月14日

    "Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

    In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. . If you’re tired of churning out one-pagers for your sales team, this one’s for you.

    39 分鐘

  4. 9月27日

    Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

    In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.

    46 分鐘

  5. 9月13日

    How to make your messaging punchy with Emma Stratton, Founder at Punchy

    In this episode, learn how to cut out the jargon and make sure your B2B messaging reigns supreme, with the "Queen of B2B messaging" Emma Stratton! You'll learn how to craft a unique brand identity and make your product stand out!

    43 分鐘

  6. 8月29日

    Bringing your product into the foreground with Jeff Chase, Mary Lim and Rachel Sheldon

    In this episode of Product Marketing Life Collin Mayjack sits down with Jeff Chase, Mary Lim, and Rachel Sheldon to do a deep dive on interactive storytelling and product adoption. The Vitally team shared how they built their interactive demos from the ground up, the role that demos play in their customer journey, and how they build product guides that don’t get ignored

    45 分鐘

  7. 8月16日

    How Clari dominated the revenue platform category, with Julien Sauvage, Clari

    From the secrets of category creation to the art of structuring a top-tier product marketing team, Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry.

    42 分鐘

  8. 8月2日

    Designing narratives customers actually resonate with, Marcus Andrews, Pendo

    In this episode of Product Marketing Life, host Collin Mayjack sits down with the king of narrative design, Marcus Andrews. Collin and Marcus talk about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working.

    45 分鐘
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評分與評論

3.5
（滿分 5 顆星）
21 則評分

簡介

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

資訊

  • 創作者
    Product Marketing Alliance
  • 活躍年代
    2020年 - 2024年
  • 集數
    117
  • 年齡分級
    兒少適宜
  • 版權
    © Product Marketing Alliance LTD
  • 節目網站
    Product Marketing Life

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