How CMOs Commit with Margaret Molloy explores how the world’s top CMOs are building their brands, and the professional commitments they are making as leaders. Top B2B and B2C marketers from technology, healthcare, consumer brands, professional and financial services, energy, and more, examine the issues shaping brand building—from pivots to collaboration to the role of brands in all our lives. The conversations are unfiltered, authentic, and strategic.
Insights are captured during the Siegel+Gale Future of Branding live, roundtable series. Margaret Molloy is the Global CMO of Siegel+Gale, the leading global brand strategy, design and experience firm.
In the ten episodes of season one, Margaret Molloy interviews 50 CMOs from influential brands to share real-time brand response to COVID-19, brand building insights and more. At the end of every episode, Margaret provides her recaps and reflections on the conversations. Special episodes focus on Gen Z, LGBTQ+ Pride and racial injustice. Guest CMOs include: Linda Boff (CMO, GE), Maryam Banikarim (Head of Marketing, Nextdoor), Vinoo Vijay (CMO, H+R Block), Norman de Greve, (CMO, CVS Health), Sheryl Adkins-Green (CMO, Mary Kay), Rajashree R, (CMO, Tata Consultancy Services), Soyoung Kang (CMO, eos), Tariq Hassan (CMO, Petco), DyShaun Muhammad (Global Head Brand Marketing, UBER Eats), Jamie Moldafsky (CMO, Wells Fargo), Alicia Tillman (CMO, SAP), James Humphreys (CMO, Quest Diagnostics), Ed Pilkington (CMO, Diageo), Sherry Sanger (CMO, Penske), Heidi Browning (CMO, NHL), Karen Wish (CMO, Mount Sinai), Lynn Godfrey (EVP, CMO, The Leukemia & Lymphoma Society), Stephanie Buscemi (CMO, Salesforce)
• Twitter: @siegelgale @margaretmolloy
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2021 resolutions and brand building with CMOs Lynne Biggar (Visa), Seth Solomons (Equinox), Patricia Corsi (Bayer), Anddria Clack-Rogers Varnado (Macy's) and Reem Abeidoh (LinkedIn)
S2 E9: December 9th, 2020. Margaret Molloy is joined by Lynne Biggar (CMO, Visa), Seth Solomons (CMO, Equinox), Patricia Corsi (Global Chief Marketing & Digital Officer, Bayer), Anddria Clack-Rogers Varnado (Recent Head of Strategy, Macy's) and Reem Abeidoh (Head of Global Go To Market, LinkedIn). The panel explores shifting customer expectations, the fastest-growing job sectors and why we cannot lose sight of the arduous lessons learned this year.
CMOs also answer the following questions: what do you predict will be most important to your customers and, in turn, drive growth in your business in 2021, and what is your professional commitment or resolution for 2021?
Buyer habits and brand building with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (American Woodmark) and Harold Weghorst (Lenzing)
S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy. CMOs also share their commitments by answering the following question: What has been your most significant learning from COVID-19 regarding consumer habits, and how do you commit to staying in front of those evolving needs?
Silver Economy and brand building with CMOs Melissa Hobley (OkCupid), Brendan Delaney (Booz Allen Commercial Business), Katrina McGhee (American Heart Association), Mai Fenton (Superscript) and Deborah Scarano (Pfizer)
S2 E7: November 18th, 2020. Margaret Molloy is joined by Melissa Hobley (CMO, OkCupid), Brendan Delaney (CMO, Booz Allen Commercial Business), Katrina McGhee (EVP, Marketing & Communications, American Heart Association), Mai Fenton (CMO, Superscript), Deborah Scarano (VP, Senior Launch Navigator, Pfizer). The panel explores how brands impress or alienate the generation of baby boomers, where seniors go for inspiration and what brands are getting it right. CMOs also share their commitments by answering the following question: What were your takeaways, and what is your commitment as a marketer to appeal to this generation?
Sustainability and brand building with CMOs Dan Thomas (UN Global Compact), Filip Engel (Ørsted), Ciara Dilley (PepsiCo), Mark Hana (Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (RB)
S2 E6: October 29th 2020. Margaret Molloy is joined by Dan Thomas (Chief Communications Officer, United Nations Global Compact), Filip Engel (VP, Sustainability, Public Affairs & Branding, Ørsted), Ciara Dilley (VP, Transform Brands & Portfolio Innovation, FLNA, PepsiCo), Mark Hanna (CMO, Richline Group, Inc., a Berkshire Hathaway Company) and Harish Phadke (Business Manager to SVP NA Health, RB). The panel explores how brands align their purposes with the UN’s 17 sustainable development goals (SDGs), the opportunity for business leaders to come together and share knowledge for the greater good and the incredible role marketing plays in balancing science with storytelling. CMOs also share their commitments by answering the following question: "What gives you most optimism as it pertains to achieving sustainability goals? And what is your commitment to driving the sustainability agenda?"
Enduring brands with CMOs Brian Kenny (Harvard Business School), Peter Jensen (Moleskine), K. Patrick Davis (Henkel), Paul Fletcher (Coutts) and Karen Kozak (Cargill)
S2 E5: October 21st 2020. Margaret Molloy is joined by Brian Kenny (Chief Marketing and Communications Officer, Harvard Business School), Peter Jensen (Chief Brand, Innovation & Marketing Officer, Moleskine), K. Patrick Davis (SVP, Head of US Laundry & Home Care, Henkel), Paul Fletcher (Head of Marketing, Coutts) and Karen Kozak (VP, Global Brand, Cargill). The panel explores how enduring brands risk falling behind by resting on their laurels, the importance of trust in products, and why brand should be treated as an investment, not as a spend. CMOs also share their commitments by answering the following question: "What has COVID taught you about relevance, and what is your commitment to maintaining that relevance for your brand?"
Creativity and brand building with CMOs Judy Lee (Pinterest), Peter Giorgi (Celebrity Cruises), Sven Rudloff (Uniper), Chris Graham (B&Q) and Souad AlSerkal (Tabreed)
S2 E4: October 7th 2020. Margaret Molloy is joined by Judy Lee (Global Head of Experential Marketing, Pinterest), Peter Giorgi (CMO, Celebrity Cruises), Sven Rudloff (VP, Brand and Channel Management, Uniper), Chris Graham (Director of Marketing, Planning and Communications) and Souad AlSerkal (VP, Strategic Communications, Tabreed). The panel explores how working remotely can make it easier to corral creative thinkers, writing the new rules of engagement in real time, the resilience of the human spirit and why in some areas, creativity continues to be undervalued. CMOs also share their commitments by answering the following question: "What has COVID taught you about creativity, where do you look for inspiration, and finally, what is your commitment to replenishing your energy?"
Customer ReviewsSee All
Highly recommend, very useful info for marketing professionals
Very engaging CMO conversations, with practical insights from recognized brands. Margaret Molloy organizes the conversations so well, pulling together the salient points & making it easy and enjoyable to listen. I learn something useful with every episode.
I am a kid interested in a career in marketing and I have been listening to many marketing podcasts. This is the best one by far. 10/10 HIGHLY RECOMMEND!
Great listen, great panel
Excellent listen, great insights, keep them coming!