How Colin Gray took his blog with high traffic and used it to grow a SaaS to $60,000 MRR

Colin Gray, CEO, and founder of Alitu, talks about launching his startup and combining it with SaaS to hit $60,000 MRR. Listen to the podcast and grasp the lessons. 

The popularity of podcasting has been growing rapidly in recent years. Whether you are currently a podcaster or planning to become one, Alitu.com will come in handy. This efficient tool is ideal for podcasters who want to achieve excellent sound without being audio experts.  

Alitu allows you to automate complex audio aspects and features user-friendly drag and drop components to facilitate easy editing. Listen to Colin Gray in this podcast as he tells Geordie more about Alitu.  

What You’ll Learn 

• What does Alitu do for its clients? 
• How did Colin navigate the startup during its earlier stages? 
• How Colin came up with the idea of an automated podcaster maker 
• Importance of content as a marketing concept 
• Why has Colin and his team maintained the same pricing package since they launched?  

• How did Colin acquire customers when they first launched? 
• Importance of affiliate marketing 
• How Colin and his team identifies affiliates and their revenue share 
• How is the conversion rate on Alitu from affiliates? 
• How did the pandemic affect Colin and his team? 

In this Episode:  

Content is powerful, and Colin demonstrates this when he mentions that Alitu grew from the content they produced. Together with his team, they started writing blog posts to teach their readers how the platform worked and how they could create an excellent podcast. They would later venture into assisting people in creating podcasts on their own before developing the software.  

Colin ventured into podcasting through education. He tells Geordie that he was a trainer of lecturers in learning technology at the university for nearly six years. His main goal was to ensure that lecturers understood how to leverage technology to aid their students.  

Podcasting was one of the popular technologies then, and Colin’s team encouraged him to consider it. He would later love everything about it and incorporate it into his curriculum at the university. At the same time, he documented what he was learning on his blog, giving birth to the host.com podcast. Colin admits that podcasting back in the day was not as smooth as it is today.  

Find out his reasons from the podcast. Editing can be a time-consuming procedure that many people detest. Colin explains how the idea of starting Alitu.com crossed his mind, and you can find the details from the podcast.  

Colin says that he spent an entire year developing a plan for his primary business. He also focused on other aspects like content, agency, and affiliate. While Colin had a robust plan for the software at the end of the year, he was yet to start the development stages.  

At some point, he applied for funding to support his MVP, which he got and indulged in building the software. Still, Colin says he had to pay a third of the initial MVP cost and explain how he budgeted for the funding. Listen to the podcast to learn.  

Colin and his team got some regular clients from the MVP but continued growing content, which he says was their main income. Colin explains this concept further, which you can learn about from the podcast.  

What were the components of the MVP? Colin gives a comprehensive explanation of his MVP and the tools behind it, which you can only learn about by listening to the podcast. He says working on the MVP was not only exciting, but it also exposed him to coding even though he had no prior coding experience.  

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