The Trending Communicator

Daniel Nestle
The Trending Communicator

In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

  1. Unlocking the Communications Career Cage - with Emily York

    -6 ДН.

    Unlocking the Communications Career Cage - with Emily York

    How many times have you heard that career paths in PR and Communications are full of options and opportunities? Maybe that's true when you're just getting started, but for many of us, as we progress in our careers, we start to notice fences and guardrails rising ever higher as the path itself becomes narrow and steep. What does it take to jump the fence or take it down? Or are we in a communications cage? In this episode of The Trending Communicator, host Dan Nestle connects with corporate communications executive Emily York, a communications veteran whose journey spans journalism, agency work, consulting, and senior leadership roles at global companies. Emily shares her experiences transitioning from a corporate role at Beam Suntory (now Suntory Global Spirits) to starting her own consultancy and ultimately leading global communications at executive search powerhouse Russell Reynolds Associates. Together, they discuss the challenges and opportunities that come with career transitions, the evolving nature of the communications profession, and the critical role of soft skills and strategic thinking in an AI-driven future. Emily and Dan discuss approaches and attitudes toward navigating career changes, the importance of staying curious and adaptable, and how to leverage relationships and trust to thrive in ambiguous environments. They also explore the impact of technology on the communications landscape and the need for communicators to stay ahead of trends, from AI to media consumption habits. Whether you're contemplating a career shift or seeking to enhance your strategic communication skills, this episode offers valuable insights and practical advice from two industry experts. Tune in to discover how to embrace change, build meaningful connections, and position yourself for success in the ever-evolving world of communications.   Listen in and hear about... The evolving role of communications professionals in a dynamic and uncertain marketplace. Insights into the importance of soft skills and relationship-building in the age of AI and technology. Strategies for staying engaged and inspired in a communications role, even when facing routine or challenges. The significance of understanding media consumption trends and adapting communication strategies accordingly. Navigating career transitions and the value of networking and continuous learning in professional growth.   Notable Quotes On the Role of Communications: "Comms and marketing have always been two facets of the same diamond. So when I think about the comms profession and my career within it, I think that's been a differentiator." — Dan Nestle [00:00 - 00:30] On the Nature of Corporate Jobs: "Corporate job seems like a corporate job. And aren't they all the same? And you're asked to do similar things, but they're really different." — Emily York [08:01 - 09:56] On Career Growth: "You have to figure out how to right size, either the load or the directions your brain are going in and how deep you can go when you're spreading out." — Emily York [11:27 - 13:17] On Career Development: "People who have so excelled in their career across all the areas of comms and developed really deep relationships with partners, whether that is your vendors or your executives. And you develop this really strategic thought partnership type relationships where those people can then see the value of you in other areas of the business." — Emily York [19:21 - 20:29] On Embracing Change: "Sometimes you can have loved a job and a place so much that you can be aware of both things and still not be fully committed to leaving." — Emily York [25:44 - 27:01] On the Importance of Soft Skills: "The contributions that we humans are going to be able to make are really in the soft skills and how we make people feel and how we sell those ideas and how we think strategically and pull things together and bring groups of people together and solve problems." — Emily York

    1 ч. 13 мин.
  2. Corporate Culture Disruption in the AI Era - with Pinaki Kathiari

    1 НОЯБ.

    Corporate Culture Disruption in the AI Era - with Pinaki Kathiari

    Take a look at any job description today--either in your organization or posted to a job board--and you might notice that it's not entirely accurate, especially for communications and marketing roles. It's almost as if they're created to fit into a system of some kind....oh wait, they are. Job descriptions, from the simple to the complex, are often nothing more than checklists designed for ease of processing and evaluation. They're meant to be a set of shaped holes; our experiences are the pegs that must fit. But what happens when AI fills some of those holes? Or when AI-enabled employees expand their roles and contributions in new, innovative directions, and their pegs no longer fit? What happens to employee engagement and corporate culture as disruption becomes the norm? In this episode of The Trending Communicator, host Dan Nestle sits down with tech entrepreneur-turned-communicator Pinaki Kathiari, CEO of digital communications agency Local Wisdom, to explore the evolving landscape of work in the digital age. As AI continues to revolutionize industries, Dan and Pinaki discuss the obsolescence of conventional job descriptions and the potential for AI to serve as a co-creator in our professional lives. Pinaki shares his unique journey from a UX and web design specialist to a leader in digital transformation, emphasizing the intersection of technology, employee experience, and corporate culture. He and Dan examine how AI can empower individuals to transcend traditional roles, fostering creativity and innovation in unexpected ways. Together, they explore the potential effects of AI on recruitment, performance reviews, and organizational structures, questioning how companies can adapt to a future where roles are fluid and dynamic. Pinaki also highlights the importance of internal communications and employee engagement in building a resilient corporate culture that thrives amidst change. Whether you're a tech enthusiast, a communications professional, or simply curious about the future of work, this episode offers valuable insights into how AI is reshaping our professional landscape. Tune in to learn how you can harness these changes to enhance your career and contribute to a more human-centric workplace.   Listen in and hear about... The evolving nature of job descriptions and roles in the age of AI, challenging traditional career paths. How AI serves as a co-creator and innovation engine, reshaping work efficiency and creativity. The critical role of internal communications in boosting employee engagement and creating a thriving corporate culture in the age of AI. The impact of AI on intellectual workers and the potential for redefining roles and responsibilities. Challenges and opportunities in adapting corporate structures to accommodate new technologies and employee-driven innovation. The importance of mindfulness and proactive communication in leadership to prevent burnout and foster a supportive work environment.   Notable Quotes On Job Descriptions and AI: "Job descriptions and roles as we know them are obsolete. That's right, I said it. They're obsolete. I'm talking about comms and marketing roles. But I think the same thing can be said for most of the so-called knowledge workers today." — Dan Nestle [00:00 - 00:20] On AI's Role in Work: "AI is an innovation engine. It should enable us to not only be more efficient, it should and will increasingly be a co-creator and co-explorer, helping us to change the way we work and what we produce and even the nature of what we can contribute." — Dan Nestle [00:28 - 00:45] On the Transition to Internal Comms: "We saw that they're just not getting the same amount of love from a resourcing perspective as external communications and marketing." — Pinaki Kathiari [08:17 - 08:27] On the Impact of AI: "The amount of power that we've had before AI in our back pockets was astounding compared to like 10 years ago, 20 years ago. Now with the advent of AI on top of

    1 ч. 13 мин.
  3. EQ, AI, and the Influential Communicator - with Deirdre Breakenridge

    18 ОКТ.

    EQ, AI, and the Influential Communicator - with Deirdre Breakenridge

    So many of us--especially communicators--struggle to make the case when it counts.  Sure, you may have all the facts at your fingertips, and there's no doubt you feel strongly about your point of view. But when you get to the boardroom, the interview, or any meeting for that matter, are you in the conversation or on the sidelines? Are your contributions making an impact? Do you have a seat at the table?  Perhaps you're missing a key ingredient in your leadership cocktail: Influence. Join host Dan Nestle as he welcomes author, teacher, strategist, and recognized authority on influence in PR and Communications, Deirdre Breakenridge, back to the show to help us understand what influence means to our profession - and how we can cultivate this critical quality. Discover how Deirdre's FEEL model (Face your fears, Engage with empathy, live with Ethics, unleash the Love) has transformed into the Influential Communicator framework, emphasizing the importance of emotional intelligence (EQ), authenticity, and ethical conduct in building trust and relationships. Deirdre shares practical insights on the critical skills needed to wield influence effectively, the challenges communicators face in adopting new technologies like AI, and the importance of maintaining core human skills amidst digital advancements. She and Dan talk about the potential for AI to support and augment our ability to influence and what that might mean for the future of work, especially in communications. As an example, she talks about Facial Impact Quotient (FIQ), her innovative AI tool that analyzes facial expressions to enhance communication effectiveness, and how it can be a game-changer for professionals seeking to improve their presentation skills. Whether you're a seasoned communicator or new to the field, this episode is relevant. It offers valuable lessons on enhancing your influence, building trust, and confidently navigating the future of communications. Tune in to understand how you can leverage your unique skills to lead--and influence--in the ever-evolving landscape of AI and Communications.   Listen In and Hear About.... The evolving role of communications professionals in the context of AI and technology, emphasizing the need for leadership in its adoption. The importance of influence over self-promotion, focusing on building trust and credibility within organizations. Introduction of the "Influential Communicator" model, highlighting its components of empathy, ethics, and effective communication. Challenges faced by communicators in adapting to new technologies and the significance of emotional intelligence, authenticity, and ethical conduct. The impact of technology, particularly AI and facial recognition, on communication, and the limitations of AI in interpreting emotional cues. Development of human skills to enhance relationships and influence, including the use of tools to understand emotional signals. Resources and training opportunities for developing emotional intelligence and influence skills, aligning personal priorities with organizational goals.   Notable Quotes "You can't have a relationship if you don't feel. If you're in PR and communications, the relationship is everything. How do you advance conversations?" — Deirdre Breckenridge [03:58 - 04:03] "Influence is your ability to move someone in the direction that you desire, an action that you'd like them to take, a way that they're going to participate with you." — Deirdre Breckenridge [13:27 - 13:34] "You're not going to influence many people if you don't have confidence in who you are or what you're doing. You have to be fully present, aligned, and believing." - Deirdre Breckenridge [00:16:52]  "Emotional intelligence plays a part of it, your authenticity. I also think your contribution score when you're speaking, how much value do you add?" — Deirdre Breckenridge [19:21 - 19:30] "Empathy is on different levels. And I think you have to break down the levels

    1 ч. 2 мин.
  4. Why Business-Savvy Communicators Can Lead in the Age of AI - with David Albritton

    4 ОКТ.

    Why Business-Savvy Communicators Can Lead in the Age of AI - with David Albritton

    What do corporate communications leaders know about the businesses they serve? Chances are they know quite a lot. They know the stories, the narratives, and the CEO's various points of view; they know the strategies, the values, and the culture; they know the audiences and stakeholders and (should) how to calm them in times of crisis; sometimes they know where all the bodies are buried and which closets hold the most skeletons. Their job is, fundamentally, to know things. But do they understand The Business? Do they understand balance sheets? Do they speak the language of financial performance? Do they grasp everything in the Annual Report? Some do, but many still don't. How can they become the trusted advisors their companies and clients need, especially in these challenging and changing times? In this episode of The Trending Communicator, host Dan Nestle reconnects with David Albritton, the former Naval Public Affairs officer who built a stunning career in Communications before becoming an executive coach and strategic advisor. Currently Managing Director at CRA, David may be the only person to have made the leap from PR flack to global CEO (at least according to Dan), giving him a unique perspective on the need for communicators to develop business acumen and leadership skills to build thriving careers. Even in the age of AI. As the world grapples with the implications of AI, misinformation, and shifting workplace dynamics, David shares his perspective on what it means to be a communicator today. He emphasizes the importance of building authentic relationships, understanding the business beyond the communications function, and the critical role of communicators as strategic advisors. David also discusses his journey to becoming a board member at Embecta and the unique skills communicators can bring to the table in these roles. He highlights the necessity for communicators to be business partners first, leveraging their unique position to influence and drive organizational success. He and Dan spend some time on the impact of AI on personal and professional development, revealing insights into how communicators can use these tools to enhance their understanding of business operations and improve their strategic influence.  Whether you're a seasoned communications professional or just starting your career, this episode offers valuable lessons on leadership, the evolving role of communications, and the skills needed to thrive in today's fast-paced environment. Don't miss this opportunity to learn from one of the leading voices in strategic communications.   Listen in and hear about... The evolving role of communications professionals in the face of AI, misinformation, and declining institutional trust. Insights into the unique challenges and opportunities for communicators seeking board positions. The importance of building authentic relationships in hybrid and remote work environments. Strategies for communicators to become trusted business partners and influence organizational success. How generative AI can enhance personal career growth and understanding of business operations. The enduring qualities of effective leadership amidst technological and societal changes.   Notable Quotes "COVID changed the world in terms of what we accept in terms of how we engage with people. It all really comes down to relationships—who knows you, who do you know, do they trust you, do they have confidence in your abilities?" - David Albritton [10:34] "If we only think about our value proposition through the lens of communications, we are failing the organization and ourselves. We need to become business partners who by the way, do communications." - David Albritton [16:26] "If you aspire for greatness going forward, then how are you sharing your voice in that room when you have the opportunity? That's a critical skill for communicators that we don't develop." - David Albritton [21:05] "I've been that person who c

    1 ч. 12 мин.
  5. Weird Unicorns, AI, and the TBD Career: The Future of Work - with David Armano

    20 СЕНТ.

    Weird Unicorns, AI, and the TBD Career: The Future of Work - with David Armano

    Is it wrong to be future-focused in your career? At what price should you pursue innovation or push boundaries in your organization? Are you aware that there could be a growing urgency gap between you and your employer that may eventually be too wide to cross? In this episode of The Trending Communicator, host Dan Nestle sits down with award-winning communications and marketing strategist, CX-UX-DX innovator, social media OG, and quite possibly one of the originators of the field of integrated marketing and communications as we know it, David Armano. A self-described "weird unicorn" currently serving a to-be-determined term as CEO of TBD, David shares his evolved perspective on the present and future of work in today's ever-changing career landscape. Together, he and Dan tackle the challenges and opportunities that arise from balancing future-focused innovation with present-day realities. David shares his unique insights on career transitions, the impact of generative AI on entry-level roles, and the implications of an increasingly multi-generational workforce. Digging into what it means to be CEO of TBD, they address the cultural shifts redefining the workplace and how professionals can and should leverage AI to stay relevant - not to mention enhance productivity and creativity. Their conversation highlights the importance of adaptability, continuous learning, and the need for a historical perspective in understanding current trends and preparing for future challenges. From the rise of the contingent workforce to maintaining a healthy work-life balance, this episode offers valuable lessons for anyone looking to thrive in today's unpredictable and occasionally ageist environment. Whether you're a seasoned executive or just starting your career, tune in to gain a deeper understanding of how to harness the power of technology and adapt to the changing demands of workers of all stripes. Don't miss this extremely relevant discussion that challenges conventional thinking and will inspire you to take control of your professional journey.   Listen in and hear about... Balancing future-focused thinking with present-day priorities in marketing and communications. Navigating career transitions and the concept of being the "CEO of TBD." The impact of generational differences on workplace dynamics, especially with Gen Z's unique work attitudes. AI's role in transforming entry-level tasks and its implications for the workforce. The evolving nature of work, including the rise of fractional roles and the contingent workforce. The importance of historical perspective in adapting to technological and societal changes. Opportunities for expanding roles in communications through AI and data-driven insights.   Notable Quotes On Leadership Under Pressure: "I've noticed the best leaders always do well under pressure. That's how you tell if you ever want to know the difference between, like, a really good leader and a not so good leader, watch them when things are not going well for them." — David Armano [00:17:05 → 00:17:20] On Navigating Career Changes: "I think it's a healthy experience to go through, to go through a crisis of some kind in your life, and it sucks when it happens to you and you're suddenly without an employer or without a lifeline or without a safety net or whatever motivates you." — Dan Nestle [00:17:54 → 00:18:10] On Grief and Growth: "Grief is both ugly and beautiful. It's ugly in the sense that it's painful... But there's a lot of gifts that do come with grieving." — David Armano [00:20:59 → 00:22:20] On Ageism in the Workplace: "Age is actually sort of, you know, in most white collar cultures, it's something they kind of want to stay away from because of everything that we're talking about, because it's the one acceptable ism in the world of white collar work." — David Armano [00:28:31 → 00:28:45] On the Evolution of Work: "The thing is, though, that there are so many, there's so m

    1 ч. 14 мин.
  6. How AI is Changing the Content Dynamic (And What We Should Do About It) - with Rob Davis

    6 СЕНТ.

    How AI is Changing the Content Dynamic (And What We Should Do About It) - with Rob Davis

    Let's face it, dealing with the future isn't something we can kick down the road. And at the intersection of people, technology, and brand, change is coming faster than ever before. We could blame Generative AI. Or we can embrace it and use it as an accelerant for our teams, employers, customers, and brands... In this episode of The Trending Communicator, host Dan Nestle welcomes award-winning digital innovator, public speaker, and agency executive Rob Davis, the Chief Digital Innovation Officer at MSL, for an engaging conversation on the future of communications and marketing. Rob, a digital pioneer with a career spanning broadcast TV and leading agencies, shares his journey of invention and innovation (and his good fortune at attaining a role that Dan not-so-secretly covets). From his early days at MTV, where he developed the world's first interactive game show, to his groundbreaking work at Ogilvy and now MSL Global, Rob has consistently been at the forefront of digital innovation. His accolades, including the Provoke Media Innovator 25 and two consecutive appearances in the PRWeek Dashboard 25, merely scratch the surface of his influence and expertise. He and Dan explore how Generative AI is reshaping how we approach communications and marketing and what that means for brands. They cover the importance of understanding and utilizing AI prompts, the evolving nature of authority in content, and the critical need for brands to adapt to the rapid advancements in technology. They address how AI impacts brand communication—shifting the dynamics between brands, media, and consumers. Rob stresses the need for brands to curate content that directly engages AI models to enhance discoverability and relevance. Moving on to the future of work, Rob notes that AI is reshaping job paths in communications, offering opportunities to integrate new talent and innovative roles. He encourages professionals to embrace AI to remain competitive in the workforce. Whether you're a communications novice or a seasoned professional, this episode offers lessons on embracing change, leveraging technology for enhanced communication strategies, and staying ahead in a fast-paced digital world. There's no doubt that AI will significantly impact the future of communications and marketing - listen in to hear what you can do about it for your future and the brands you represent.   Listen in and hear about...  How generative AI is revolutionizing communications and marketing.  Mastering AI prompts to boost content creation and engagement.  AI search algorithms reshaping content discoverability and relevance.  Workforce dynamics shifting with AI, creating new job opportunities.  Brands adapting content strategies to thrive in an AI-driven world.  Opportunities and challenges of AI and emerging technologies in business.   Notable Quotes On the Evolution of Technology and Career: - "I came out of college at a time in the early nineties when everything was starting to change and everything I was passionate about, music, photography, video, storytelling, all individual passions, all of a sudden had a place to go, and I've just kind of let the industry take me along." — Rob Davis [00:03:42 → 00:04:02] On the Thrill of Innovation: - "The thrill of that. It's funny, it wasn't an ego building thrill. It was a hunger building thrill. I said, I got to find more of this. Where does this come from? How do I tap into this bucket over and over again? And that's kind of what's driven me all along." — Rob Davis [00:06:24 → 00:06:42] On the Acceleration of Technology: - "I look at the years between advances from that era and it's like those advances are happening in months, if not weeks." — Rob Davis [00:09:31 → 00:09:47] On the Power of AI and Prompting: - "You can go to chat GPT the first time and you're probably going to treat it like this is a fortune telling arcade game. Zoltan. Zoltar, you're asking a question and

    1 ч. 2 мин.
  7. Spectacular Communications Requires Audacious Communicators - with Mark Schaefer

    23 АВГ.

    Spectacular Communications Requires Audacious Communicators - with Mark Schaefer

    All of us know we're in an age of disruption. If you want to thrive and grow as a communicator or marketer, it's not AI you have to worry about. What should keep you up at night is the prospect of succumbing to the Dull. AI can do dull better than you can. You have to flee the dull and be bold. You have to be audacious. In this episode of The Trending Communicator, host Dan Nestle finally, after countless name drops, references, and bold claims to be friends with a particular marketing legend, puts his money where his mouth is and welcomes to the show his mentor, confidant, friend, and arguably his man crush, the one and only Mark Schaefer. After Dan perpetrates some gushing, he and Mark go straight into the chaotic "Now" and the need for a clear vision of the future. They talk about the impact of AI on communications and marketing, and Mark offers his sobering perspective: yes, AI can be terrifying for anyone creating content because it's "good enough" to generate boring, compliant corporate messaging. He says that AI will "unleash a pandemic of dull" - and if we want to succeed in the future, we'll need to be bold, crazy, and audacious. He goes on to say that the result could be spectacular work by those of us who can rise above the dull. They also get into the significance of personal branding, both internally within companies and externally. Mark reinforces the idea that being Known and trusted, especially in an era where deepfakes and misinformation are rampant, is critical to future success. Throughout the episode, Dan and Mark explore the challenges and opportunities presented by technological advancements, urging communicators to embrace bold, audacious strategies to stay relevant. The conversation concludes with remarks about Mark's upcoming book, tentatively titled "Audacious: A Rebel's Guide to Disruptive Marketing," set to release in January. Listen in and hear about... Mark's new book! How marketing and communications are merging in today's chaotic landscape. AI's transformative role in marketing and communication strategies. The importance of authenticity and grit in content creation. AI's impact on entry-level jobs and the future of onboarding new talent. Why building a personal brand within organizations is crucial for career growth. Challenges that large companies face in adapting to rapid cultural and technological changes. The necessity of community and collaboration to stay updated with fast-paced industry trends.   Notable Quotes   On the Role of Marketing in Companies: - "I think in this day and age, almost everybody's in marketing, everybody in your company that influences your conversation with your customer, your reputation with your customer." — Mark Schaefer [00:04:37 → 00:04:47] On the Intersection of Marketing and Communications: - " We're talking about reaching out to audiences and creating that market, creating a market either for your goods or for your ideas or for your message and all the above." — Dan Nestle [00:05:53 → 00:06:09] On the Impact of AI on Jobs: - "I think it will eliminate a lot of lower level jobs and it'll eliminate, you know, some entry level jobs." — Mark Schaefer [00:11:19 → 00:11:27] On the Future of Content Creation: - "In the next twelve months, you'll be able to make a full length motion picture on your laptop computer, including the script and the, you know, the dialogue and the score and the art and everything you would want." — Mark Schaefer [00:14:55 → 00:15:11] On Authenticity in Marketing: - "The key to creating a video that connects on an emotional level is to leave mistakes in. Maybe some of the video is a little blurry, maybe a little of the audio is a little scratchy, but it makes you feel like you're right there." — Mark Schaefer [00:17:28 → 00:17:40] On the Pandemic of Dull: - "AI is going to be very capable. That's also going to unleash this pandemic of dull. And every communicator out there is going t

    1 ч. 8 мин.
  8. How Communications Drives Organizational Health - with Ethan McCarty

    9 АВГ.

    How Communications Drives Organizational Health - with Ethan McCarty

    Is the Communications function, as many in our profession claim, an organization's nerve center? Where messages and stories are the electric impulses that cause synapses to fire, muscles to move, and hearts to beat? Or is this understating the case? Are we missing the bigger picture? In this episode of The Trending Communicator, host Dan Nestle welcomes back thought leader, educator, and dear friend Ethan McCarty, the CEO of Integral. Known for his innovative approach to employee experience and communications technology, Ethan has been a guiding force in shaping how organizations communicate internally and externally. while devoting nearly as much time to giving back to the profession as he has spent building his successful agency.  Dan and Ethan have a wide-ranging conversation that touches on the essence of effective communication within organizations, and the critical impact of communications on corporate health. They explore Ethan's approach to viewing employees as public: By treating employees with the same strategic importance as external audiences, companies can foster a more engaged and productive workforce.  The discussion also delves into the impact of AI and CommsTech on the future of corporate communications. Ethan shares his thoughts on how technology can enhance communication strategies, streamline operations, and create a more dynamic corporate environment. He emphasizes the importance of ethical frameworks and the need for organizations to invest in listening and understanding their employees' needs and perspectives. Ethan's insights are not just theoretical; they are grounded in practical experience and real-world applications. He discusses the challenges and opportunities that come with leading a communications agency and offers valuable advice for both seasoned professionals and those new to the field. From the importance of continuous learning and adaptation to the role of strategic intelligence in communications, this episode is packed with actionable takeaways. Tune in to learn how you can elevate your communication efforts, embrace technological advancements, and create a more engaged and effective workforce. Listen in and hear about... The influence of key mentors and colleagues on professional growth. The importance of employee experience in modern communications. How AI and technology are reshaping content creation and workflows. The role of internal communications in shaping organizational culture. The impact of political and social issues on workplace dynamics. Strategies for integrating employee feedback into business decisions. The evolving expectations of employees in a personalized work environment.   Notable Quotes   "Thinking of employees as a public is... of great strategic value." — Ethan McCarty [00:07:07 → 00:07:10] "If you can optimize that set of relations at work for strategic value and for positive experiences for the humans involved, that feels like a lot of good outcomes." — Ethan McCarty [00:07:39 → 00:07:50] "Employees have much more agency and voice and ability to affect reputation and the ability to affect customer outcomes." — Ethan McCarty [00:10:43 → 00:10:50] "The way you communicate constitutes the entity." — Ethan McCarty [00:15:06 → 00:15:10] "Comms is like the nerve center of a company, and I think it is. But now it sounds, from what you're saying, it's more like the circulatory system." — Dan Nestle [00:29:31 → 00:29:39] "The sophistication of what's available is light years ahead of where we were five years ago." — Ethan McCarty [00:31:18 → 00:31:24] "Make your friends before you need your friends, my friends." — Ethan McCarty [01:02:28 → 01:02:32] "If you do not respect my rights and I'm a high performing employee in an environment where there is 4% unemployment, what do you think I'm gonna do? I'll probably get a raise." — Ethan McCarty [01:05:00 → 01:05:10]   Resources and Links Dan Nestle

    1 ч. 8 мин.
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In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

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