how community led growth resulted in millions in revenue & a wsj bestseller for lloyed lobo | Ep 82

Today, I am joined by Lloyed Lobo, Co-Founder of Boast.AI & Traction, and Wall Street Journal Bestselling Author of "From Grassroots to Greatness." In this episode, Lloyed shares the 4 things he did to make his book a Wall Street Journal Bestseller. The podcast also explores the technical aspects of community-led growth, touching on Lloyed's journey, frugality in business, and the impact of hosting successful events to build a community that contributed to his revenue and marketing success. Furthermore, Lloyed talks about managing excess capital in business growth, providing perspectives on decision-making and the influence of financial constraints on innovation and strategy.

Seed to Harvest is a podcast focused on stories & tactics from a diverse array of investors, founders, and creators, hosted by Paige Finn Doherty, a founding partner at Behind Genius Ventures and author of Seed to Harvest, an illustrated children's book for adults.

Connect with Paige 🌱💜

Behind Genius Ventures blog | https://www.behindgeniusventures.com/

Personal Blog | https://paigefinndoherty.com/

Twitter | https://twitter.com/paigefinnn

00:00 Welcome to Seed To Harvest: Lloyed Lobo
01:30 how to handle managing excess capital
03:24 how Lloyed built a community
06:16 measuring the success of community
10:59 how businesses should spend their money
11:48 4 building phases of startups
15:02 the goal of product market fit
16:30 payback period on day one
20:18 key tips for hiring
22:50 tactics used to make it onto the Wall Street Journal Bestsellers list

Show notes:
Lloyed Lobo | https://twitter.com/lloyedlobo?lang=en

Boast.AI | https://boast.ai/

Traction | https://tractionconf.io

"From Grassroots to Greatness" | https://www.amazon.com/Grassroots-Greatness-Iconic-Brands-Community-ebook/dp/B0CFR8F7PH

Zoho Creator | https://www.zoho.com/creator/

Zapier | https://zapier.com/

Mailchimp | https://mailchimp.com/

Mixmax | https://www.mixmax.com/blog/automated-mail-merge

Support the show