How Creators Can Bring Value to their Brand Partners with Kati from Purple PR

Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:

• What does “value” look like to brands?
• If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)
• If a brand partner wants to access an influencer’s audience, what do you look for in creators? 
• What makes a successful influencer campaign?

Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T

hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.

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