How Disney Reimagined the Cruise Experience

When Disney decided to enter the cruise industry in the mid-90s, other cruise lines were skeptical that Disney could succeed, because how do you take the expansive experience of a theme park and plop it on the limited confines of a boat? What they failed to consider was Disney's previous experience disrupting the theme park industry and Disney designers' legendary attention to detail, which came together to create a brand-new cruising category: the family cruise that has something for everyone.

Colleen McDaniel of Cruise Critic and Joe Kleiman of InPark Magazine recount Disney's impact on family vacations with the launch of Disney Cruises while marketing consultant and Disney Institute graduate Arnold Tijerina describes the central role customer experience played.

Repeat Customer is an original podcast from Zendesk about great customer experiences.

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