How do we tell the story of leadership, (and a leader) when leadership is uncertain? Sarada Peri, Peri Communications and Lindsay Holst, Group Project, join Sarah to answer this one question through the lens of speechwriting, story telling and communica

Using artistic license to tweak this week's questions, Sarah is joined by Sarada Peri and Lindsay Holst, part of the recent Democratic Conventions Writing Room, to explore how we tell the story of leadership when leadership is uncertain.

Before founding her own communications practice, Sarada was a former senior speechwriter for President Obama, working closely with Lindsay Holst, who, before co-founding Group Project, was director of digital strategy for President Obama.

Sarada, Lindsay and Sarah explore how you turn an experience into words, from the perfect speech to the digital content that captures the hearts and votes of the American people.  They discuss 'those' speeches at the recent convention, from Democratic Candidate Kamala Harris to Alexandria Ocasio-Cortez, President Obama, or Carlos Eduardo Espina, the importance of vulnerability in politics and business, from speechwriting to storytelling, and how, in a post-truth binary world, we can cut through the noise. Plus, the need to belong, to be part of something bigger than ourselves and what might be,  instead of 'scrolling alone.'

This is a must-listen, fast-paced, provocative conversation blending practical insights with big thinking.

To find out more about Sarada Peri > https://www.pericommunications.com/ or https://www.linkedin.com/in/sarada-peri-3310945/

To find out more about Lindsay Holst > https://www.linkedin.com/in/lindsay-holst-294aa112/

This series is in partnership with Headland, a leading communications and reputation consultancy. Find out more > https://www.headlandconsultancy.com/about/

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