How Do You Get People to Care About Cybersecurity? with Laura Nespoli Human-Centered Security

Have you ever thought, why don’t people care about cybersecurity? For this episode, I wanted to take a different approach and learn from a branding expert who focuses on rallying people around a common purpose and activating behavior change. Laura Nespoli, founder of Meshin Movement, a brand strategy consultancy, helps us approach cybersecurity awareness from a different angle: encouraging behavior change by not only providing knowledge but rallying people around a common purpose.