How does the current I-Pop wave differ from the '90s Indi-pop era?

With Karan Aujla landing both pop and Bollywood hits on the charts this week, we look at how the recent growth of Indian commercial pop music or I-Pop differs from the 1990s Indi-pop era that preceded it. Among the things we discuss is the way in which the crossover between the pop and Hindi film industries has changed and why the relationship between them is more symbiotic than before. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on July 12, 2024.